Micron Updates Corporate Logo with "Ahead of The Curve" Design

[AleksandarK]

Today, Micron updated its corporate logo with new symbolism. The redesign comes as Micron celebrates over four decades of technological advancement in the semiconductor industry. The new logo features a distinctive silicon color, paying homage to the wafers at the core of Micron's products. Its curved lettering represents the company's ability to stay ahead of industry trends and adapt to rapid technological changes. The design also incorporates vibrant gradient colors inspired by light reflections on wafers, which are the core of Mircorn's memory and storage products.

This rebranding effort coincides with Micron's expanding role in AI, where memory and storage innovations are increasingly crucial. The company has positioned itself beyond a commodity memory supplier, now offering leadership in solutions for AI data centers, high-performance computing, and AI-enabled devices. The company has come far from its original 64K DRAM in 1981 to HBM3E DRAM today. Micron offers different HBM memory products, graphics memory powering consumer GPUs, CXL memory modules, and DRAM components and modules.



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This rebranding effort coincides with Micron's expanding role in AI, where memory and storage innovations are increasingly crucial.

I see what you did there

 

[JWNoctis]

New logo looked quite inductive, complete with the phasing dot.

 

[azrael]

TBH, they should've not just redesigned the logo, but rebranded the company. I mean "mAIcron" shows what's most important to them (as per the article).

 

[Caring1]

The new logo reminds me of a worm inching along.

 

[Chomiq]

I don't like it.

 

[Wirko]

The new logo reminds me of a worm inching along.

They will have to change the simplified logo too, this one:

The new "m" doesn't seem a good choice, it looks like half-inchworm, half-elephant.

 

[JWNoctis]

They will have to change the simplified logo too, this one:
View attachment 366938
The new "m" doesn't seem a good choice, it looks like half-inchworm, half-elephant.

Hopefully it won't end up looking anything like this:

 

[AusWolf]

What's this thing about companies making new logos? What's wrong with the old one?

 

[bug]

What's this thing about companies making new logos? What's wrong with the old one?

It's just a cheap way to get press coverage (with nothing of substance to back it up).
A bit strange in case of Micron, because they sell mostly to other companies. And those care little about the logo or the recent press coverage. Maybe a move aimed at (semi)clueless investors?

 

[bonehead123]

It's just a cheap way to get press coverage (with nothing of substance to back it up)

^^THIS^^...they (& many other companies too) gotta do something simple or silly every now & then, just to keep their name in the news, even when this is really NOT a news item per se.....

 

[Caring1]

Someone, or a team, would have been paid big dollars for that. SMH

 

[Wirko]

What's this thing about companies making new logos? What's wrong with the old one?

If you make a mistake and design an imperfect logo in the beginning, there will always be something to fix...

Now think of Mitsubishi. Absolutely nothing to add, and nothing to take away. AMD is close, too, but not so beautiful.

Here's nice website btw, witl many company logos and their histories: https://1000logos.net/amd-logo/

 

[Bwaze]

"The new logo features a distinctive silicon color, paying homage to the wafers at the core of Micron's products. Its curved lettering represents the company's ability to stay ahead of industry trends and adapt to rapid technological changes. The design also incorporates vibrant gradient colors inspired by light reflections on wafers, which are the core of Mircorn's memory and storage products."

The colours are really subtle, it's grey for most of the people. And the curves denoting all kinds of things - begining and end tail just remind me of:

"Small outline package (SOP), a type of surface-mount integrated circuit (IC) package"

So more of a retro thing than some cutting edge innovative company.

 

[kapone32]

After reading the story about what Micron is doing in America they get no negative from me. Yep Micron 5210 is still going strong. It is the slowest drive in my array but still plenty fast enough for what I use it for.

 

[bug]

Someone, or a team, would have been paid big dollars for that. SMH

It can cost millions, you have to pay for coverage and you need a crapload of ads to overwrite people's previous mental image. Sounds whack for an engineer like me, that this is how some people make a living.

 

[Vincero]

What's this thing about companies making new logos? What's wrong with the old one?

Sometimes they hire a new marketing person and this is their first step to stamping their 'vision' on things... should fire them as soon as this idea comes up.

Meanwhile... at Motorola for the last 70 years (regardless of the fact they've been bought and passed around a bit over the years):

Edit: Yeah, I don't like the new Micron one either... it just makes it look like a word rather than a brand 'image'

 

[Wirko]

The new logo features a distinctive silicon color, paying homage to the wafers at the core of Micron's products.

I googled "silicon wafer", and in most cases the colours look similar to those in the 1977 Apple logo.

 

[Vincero]

I googled "silicon wafer", and in most cases the colours look similar to those in the 1977 Apple logo.

I think they mean the basic silicon ingot colour:

 

[TechBuyingHavoc]

If you make a mistake and design an imperfect logo in the beginning, there will always be something to fix...

Now think of Mitsubishi. Absolutely nothing to add, and nothing to take away. AMD is close, too, but not so beautiful.

Here's nice website btw, witl many company logos and their histories: https://1000logos.net/amd-logo/

Mitsubishi's logo is absolute perfection, the highest gold standard of corporate logos. Simple, geometrically elegant, instantly recognizable.

 

[tfp]

Sometimes they hire a new marketing person and this is their first step to stamping their 'vision' on things... should fire them as soon as this idea comes up.

Meanwhile... at Motorola for the last 70 years (regardless of the fact they've been bought and passed around a bit over the years):

View attachment 366964

Edit: Yeah, I don't like the new Micron one either... it just makes it look like a word rather than a brand 'image'

Good old Circle M, I miss them.

 

[AusWolf]

If you make a mistake and design an imperfect logo in the beginning, there will always be something to fix...

Now think of Mitsubishi. Absolutely nothing to add, and nothing to take away. AMD is close, too, but not so beautiful.

Here's nice website btw, witl many company logos and their histories: https://1000logos.net/amd-logo/

What is an imperfect logo? How is Micron's or Intel's old logo imperfect? Imo, they both looked much better than their new ones. I also think that a logo is part of how you identify a company, therefore, it shouldn't be messed around with.

 

[yfn_ratchet]

The design elements are... something. At the very least it's not 'Top 10 Microsoft Office Fonts For Your Company's Brand' like we've had for the past half-decade or so, but this whole thing looks unfinished and uninspired. Not to mention the mixed morphology. Go hard or go soft, don't in-between it like this.

I just hope they manage to get something cooking for Crucial. They've had the more aged logo in my opinion, if only slightly. Micron's was a classic. Crucial's belongs right up next to the old Staples logo.

 

[TechBuyingHavoc]

What is an imperfect logo? How is Micron's or Intel's old logo imperfect? Imo, they both looked much better than their new ones. I also think that a logo is part of how you identify a company, therefore, it shouldn't be messed around with.

I agree that logos should not be messed around with once they are established. As for what makes for a better logo, the simpler the logo is, the better it is. All logos will be identified with a company over enough time, like Micron and Intel's old logos were.

The question is, can you make a simpler logo that conveys the same emotion and feeling? For those old logos, yes you can. You should not because logos should not be messed around with without a very good reason, but those logos could be simplified.

Mitsubishi's logo is as simple as it can get, structurally speaking. It is solid colors, minimalist design, and recognizable. Just from its shape, it is as good as it is going to get.

Just my 2 cents on what makes a good logo.

 

[bug]

I agree that logos should not be messed around with once they are established. As for what makes for a better logo, the simpler the logo is, the better it is. All logos will be identified with a company over enough time, like Micron and Intel's old logos were.

The question is, can you make a simpler logo that conveys the same emotion and feeling? For those old logos, yes you can. You should not because logos should not be messed around with without a very good reason, but those logos could be simplified.

Mitsubishi's logo is as simple as it can get, structurally speaking. It is solid colors, minimalist design, and recognizable. Just from its shape, it is as good as it is going to get.

Just my 2 cents on what makes a good logo.

Neah, I wish everybody would go back to using crests and/or coat of arms.