Nvidia's GPU market share hits 90% in Q4 2024 (gets closer to full monopoly)

[AusWolf]

AMD will compete in mid-range, but we've been in a situation like this before (rdna1 vs turing), let's not kid ourselves that focusing on mid-range really helps them claw back marketshare.

Perhaps not, but it helps them minimise development and manufacturing costs while they're focusing on the next thing. Market share isn't everything. A company runs on money, not market share.

I don't even understand what focusing on mid range even means. Does that mean that they weren't focused there before and so their midrange offerings were crap?

Well, if you have X money to make 3 chips, or if you have X money to make 2 chips, which scenario lets you spend more on a chip?

So AMD needs a larger chip to compete in this segment and increase market share, especially that their laptop dGPUs are not selling much compared to Nvidia laptop chips. For this reason I see AMD having a better chance competing in laptops and gain market share with an APU that includes a powerful iGPU, which is what they are doing with Strix Halo (they should have done that 10 years ago).

Sure, they already have near 100% market share with consoles and handheld gaming stuff, so I don't see why the same chips couldn't sell in laptops.

 

[FreedomEclipse]

So AMD needs a larger chip to compete in this segment and increase market share, especially that their laptop dGPUs are not selling much compared to Nvidia laptop chips. For this reason I see AMD having a better chance competing in laptops and gain market share with an APU that includes a powerful iGPU, which is what they are doing with Strix Halo (they should have done that 10 years ago).

Now we'll have to wait and see how it performs.

You say this but AMD has a good 80-90% of the console and handheld market. So while they do lose in one area. They are super dominant in another. Nvidia dont really have much of a footprint in that area. The only devices that use their chips is the Nvidia Shield otherwise hardly anyone is using them. I think some early handhelds did use the early Tegra Chips but right now, nobody does other than themselves.

Its sad that AMD isnt competing in the high-end desktop market but they are still winning. Either AMD will suddenly surprise us all and randomly release a high end card or you're stuck in the mud like all of us and waiting another decade for Intel to get their shit together and become a real a challenger on the high end market.

 

[AusWolf]

You say this but AMD has a good 80-90% of the console and handheld market. So while they do lose in one area. They are super dominant in another. Nvidia dont really have much of a footprint in that area. The only devices that use their chips is the Nvidia Shield otherwise hardly anyone is using them. I think some early handhelds did use the early Tegra Chips but right now, nobody does other than themselves.

Its sad that AMD isnt competing in the high-end desktop market but they are still winning. Either AMD will suddenly surprise us all and randomly release a high end card or you're stuck in the mud like all of us and waiting another decade for Intel to get their shit together and become a real a challenger on the high end market.

I think the high-end market is pointless for AMD anyway. People looking there will always buy Nvidia, time has proven this again and again. Wasted money to develop anything there.

Focusing on what they're good at - consoles and the mid-range is the right way to go, imo.

 

[FreedomEclipse]

I think the high-end market is pointless for AMD anyway. People looking there will always buy Nvidia, time has proven this again and again. Wasted money to develop anything there.

Focusing on what they're good at - consoles and the mid-range is the right way to go, imo.

Of course.

Times are tough. Money is tight and there are more people who will be looking at bang for buck.

I think a lot of people will eventually get tired of Nvidia's price gouging and BS though. Diehards are going to DieHarder while the rest of us will DieAnotherDay.

AMD really has to nail the bang for buck ratio.

 

[AusWolf]

I think a lot of people will eventually get tired of Nvidia's price gouging and BS though. Diehards are going to DieHarder while the rest of us will DieAnotherDay.

That won't be a problem for Nvidia. They'll just charge more for their super-duper übermensch class cards to make a profit on the few hardcore fans they've got left. So far, they don't seem to be in trouble.

AMD can't do the same, that's why I think it would be pointless for them to try too hard on the high-end.

 

[JustBenching]

I think the high-end market is pointless for AMD anyway. People looking there will always buy Nvidia, time has proven this again and again. Wasted money to develop anything there.

Focusing on what they're good at - consoles and the mid-range is the right way to go, imo.

The only people that claim that is people that don't even buy in the high end to begin with. If AMD makes a card as good / better than a 5090, oh boy will it fly off the shelves. The last time they had something like that - and delivered on time - was more than 10 years ago. And back then the marketshare was 50/50, who would have thought? So what data do you have saying that "it's proven again and again"?

How would that even work in your mind? People will be like "8900xtx is faster in raster, faster in RT with better upscaling compared to the 5090, but ill buy the nvidia anyways"? Nobody does that.

 

[AusWolf]

The only people that claim that is people that don't even buy in the high end to begin with. If AMD makes a card as good / better than a 5090, oh boy will it fly off the shelves. The last time they had something like that - and delivered on time - was more than 10 years ago. And back then the marketshare was 50/50, who would have thought? So what data do you have saying that "it's proven again and again"?

And how many people buy in the high end? Those people have a tendency to think that the whole GPU market revolves around them. Well, it doesn't.

It's proven by the 7900 XTX which is way cheaper than the 4080, yet people still buy the 4080.

How would that even work in your mind? People will be like "8900xtx is faster in raster, faster in RT with better upscaling compared to the 5090, but ill buy the nvidia anyways"? Nobody does that.

AMD will never be better at everything. If you're waiting for that, you can wait forever. You have to decide what's more important to you. Raster, RT, upscaling, price, etc.

Similarly, Nvidia won't be better at everything, either. They just manage to sell their cards with better PR purely on the image of a "premium brand".

 

[igormp]

So AMD needs a larger chip to compete in this segment and increase market share, especially that their laptop dGPUs are not selling much compared to Nvidia laptop chips. For this reason I see AMD having a better chance competing in laptops and gain market share with an APU that includes a powerful iGPU, which is what they are doing with Strix Halo (they should have done that 10 years ago).

Now we'll have to wait and see how it performs.

That alone won't be enough. Strix Halo is not monolithic, and thus won't have good power efficiency, so you won't be able to compare it to the Pro lineup.
It may be able to match the M4 Max in raw multithread performance, but will loose in anything that requires memory bandwidth, GPU and power efficiency.

You say this but AMD has a good 80-90% of the console and handheld market. So while they do lose in one area. They are super dominant in another. Nvidia dont really have much of a footprint in that area. The only devices that use their chips is the Nvidia Shield otherwise hardly anyone is using them. I think some early handhelds did use the early Tegra Chips but right now, nobody does other than themselves.

Its sad that AMD isnt competing in the high-end desktop market but they are still winning. Either AMD will suddenly surprise us all and randomly release a high end card or you're stuck in the mud like all of us and waiting another decade for Intel to get their shit together and become a real a challenger on the high end market.

Nvidia still powers the Switch, and will likely power the next version of it.
They're also rumored to come up with Windows ARM laptops in partnership with Mediatek.

 

[JustBenching]

And how many people buy in the high end? Those people have a tendency to think that the whole GPU market revolves around them. Well, it doesn't.

It's proven by the 7900 XTX which is way cheaper than the 4080, yet people still buy the 4080.

The 4080 didn't sell that well, that's why it's price dropped (and the 4080s launched for cheaper). Still - those 2 are not similar cards. There is a 40% delta in RT performance between the 2.

AMD will never be better at everything. If you're waiting for that, you can wait forever. You have to decide what's more important to you. Raster, RT, upscaling, price, etc.

Similarly, Nvidia won't be better at everything, either. They just manage to sell their cards with better PR purely on the image of a "premium brand".

That's not the point, the point is you (among other people, ive read similar comments) are saying that "even if amd competed in the high end it wouldn't sell". You even said history shows that. How when why?

 

[Zazigalka]

You have to decide what's more important to you. Raster, RT, upscaling,

why not have it all ?

AMD will never be better at everything.

it's not really better at anything atm.

 

[FreedomEclipse]

Nvidia still powers the Switch, and will likely power the next version of it.

I totally forgot about the switch. My point still stands though. 90% of handheld gaming devices, so long as they arent Android devices run AMD chips. The MSI Claw with its Intel chip is an outlier. I think GN was saying that AMD and MSi were having some drama between them so either AMD declined to supply the chips or MSI thought they would be smart and pick an Intel chip. I dont know the details.

When you look at the Asus RoG handhelds, Steam Decks, Lenovo Legion handhelds. etc etc they are all AMD. Even the ultra portable GPDs are using AMD. Id still say Nvidia is outnumbered and outgunned but of course we'll wait and see what the future holds.

 

[Zazigalka]

Nvidia still powers the Switch, and will likely power the next version of it.

most irrelevant among consoles imo.

They're also rumored to come up with Windows ARM laptops in partnership with Mediatek.

now that could be really interesting. looking further, it says it's supposed to be on tsmc 3nm and released some time in 2025. rumors say H1 2025, but those are just rumors. Never been a huge fan of portable computers, but since I bought a Zen4 laptop last year, I've grown quite fond of them. It's a weird pairing though, the cpu is 7000 series (8c/16t), but the igpu is still vega. it's quite fast and efficient for work and light entertainment though.

 

[AusWolf]

The 4080 didn't sell that well, that's why it's price dropped (and the 4080s launched for cheaper). Still - those 2 are not similar cards. There is a 40% delta in RT performance between the 2.

Whether that's important is highly subjective. To me, it's not. So to me, they're similar cards.

That's not the point, the point is you (among other people, ive read similar comments) are saying that "even if amd competed in the high end it wouldn't sell". You even said history shows that. How when why?

Because Nvidia has established itself as "the premium brand", and even if it weren't true, fans would still stick to it. Brand image sells better than products themselves these days.

why not have it all ?

Go ahead, make a GPU that's faster, more feature-rich, more efficient and also cheaper than anything else with better drivers on both Windows and Linux. Can you?

it's not really better at anything atm.

It's better at price, Linux support and open-source technologies that run on any hardware. Yes, to me that's important. I don't like being limited to one brand. That's where monopoly starts.

 

[Zazigalka]

It's better at price, Linux support and open-source technologies that run on any hardware. Yes, to me that's important.

is it really that important for you that fsr runs on pascal/gcn when you're buying a rx7000/rtx40 series card ? wow. I'd rather have it run well on mine if I'm paying a few hundred euros. and do people really use linux for gaming ?

Go ahead, make a GPU that's faster, more feature-rich, more efficient and also cheaper than anything else with better drivers on both Windows and Linux. Can you?

if it's faster, more feature rich and efficient, it really does not have to be cheaper. it's the only reason amd are cheaper, they're not winning at anything in particular.

 

[AusWolf]

is it really that important for you that fsr runs on pascal/gcn when you're buying a rx7000/rtx40 series card ? wow. I'd rather have it run well on mine if I'm paying a few hundred euros.

I don't care about upscaling in general, to be fair. I just don't like the "you have to buy my product if you want X" approach. It's what Apple is doing. Disgusting.

and do people really use linux for gaming ?

Yes. Have you heard of the Steam Deck by any chance?

 

[Onasi]

most irrelevant among consoles imo.

I wouldn’t exactly call the third best selling console of all time (might overtake the DS to become second by the time it leaves production) irrelevant. I know this is a PC “enthusiasts” site and anything not pulling 1500W to output CP2077 with RT on is not considered a gaming platform, but in the real world things are a tad different.

 

[Zazigalka]

I don't care about upscaling in general, to be fair.

you should care about DLAA, it's the best AA we've ever had.

I just don't like the "you have to buy my product if you want X" approach.

companies offer products, products offer various levels of experience. better costs more. the price difference between nvidia and amd is only huge in segments where amd doesn't compete. in mid-range, price differences aren't that big, not big enough to really compensate for the features at least.

I wouldn’t exactly call the third best selling console of all time (might overtake the DS to become second by the time it leaves production) irrelevant.

there are three consoles available, and switch is the third.

Yes. Have you heard of the Steam Deck by any chance?

how popular is steam deck ? does it even make it to the steam hardware list ? I called the switch quite irrlevant, but steam deck is really just nothing more than a fancy gadget for those who already have a gaming PC/PS/Xbox.

 

[AusWolf]

you should care about DLAA, it's the best AA we've ever had.

Nah, I don't care. I just like playing games.

companies offer products, products offer various levels of experience. better costs more.

You're oversimplifying it. What's better for you may not be better for me. I don't care about Nvidia's "features", therefore I'm not paying a penny extra to get them. So for me, cheaper is better. Simple.

(Besides the Linux support I mentioned above)

how popular is steam deck ? does it even make it to the steam hardware list ?

What does that matter? What matters is that you can game on Linux just fine. I choose my hardware and OS because they're good, not because they're popular.

 

[Zazigalka]

So for me, cheaper is better. Simple.

worse has to cost less.

 

[eidairaman1]

I totally forgot about the switch. My point still stands though. 90% of handheld gaming devices, so long as they arent Android devices run AMD chips. The MSI Claw with its Intel chip is an outlier. I think GN was saying that AMD and MSi were having some drama between them so either AMD declined to supply the chips or MSI thought they would be smart and pick an Intel chip. I dont know the details.

When you look at the Asus RoG handhelds, Steam Decks, Lenovo Legion handhelds. etc etc they are all AMD. Even the ultra portable GPDs are using AMD. Id still say Nvidia is outnumbered and outgunned but of course we'll wait and see what the future holds.

Its not like msi was making their gpus using an amd chip good in build quality

 

[AusWolf]

worse has to cost less.

Worse maybe to you. Not to me.

Wait, is this one of those "I have to justify why I bought Nvidia by convincing others" things?

 

[Onasi]

there are three consoles available, and switch is the third.

…in terms of what? Power? You don’t say. In terms of sales? Not even close. Pretending like the fucking Nintendo Switch is this irrelevant entity is sure one of the takes of all time.
Hell, if you want a “third” of the current consoles it would have to be the… whatever the current XBox is called. That thing is less popular than a plague-ridden rat, sold poorly and has about as many exclusives as Zimbabwe has nuclear warheads.

 

[Zazigalka]

Worse maybe to you. Not to me.

objectively worse, mine or your opinion doesn't matter.

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[AusWolf]

objectively worse, mine or your opinion doesn't matter.

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Like I said, I don't give a one legged, one eyed, sick rat's arse about upscaling. I don't use it, not interested. What's so difficult to understand?

Also, what point are you trying to prove? If your Nvidia card is so much better, then be happy with it. You've got nothing to prove to me (or have you?)

 

[igormp]

I totally forgot about the switch. My point still stands though. 90% of handheld gaming devices, so long as they arent Android devices run AMD chips. The MSI Claw with its Intel chip is an outlier. I think GN was saying that AMD and MSi were having some drama between them so either AMD declined to supply the chips or MSI thought they would be smart and pick an Intel chip. I dont know the details.

When you look at the Asus RoG handhelds, Steam Decks, Lenovo Legion handhelds. etc etc they are all AMD. Even the ultra portable GPDs are using AMD. Id still say Nvidia is outnumbered and outgunned but of course we'll wait and see what the future holds.

Those same chips in handhelds also have quite a share in the mini-PC space (which seems to be increasing at a surprising pace), whereas Intel has the lead in the really entry level ones (with their N100).

most irrelevant among consoles imo.

That's your opinion and it's ok, but it's still a device that existing and has a considerable market share.

now that could be really interesting. looking further, it says it's supposed to be on tsmc 3nm and released some time in 2025. rumors say H1 2025, but those are just rumors. Never been a huge fan of portable computers, but since I bought a Zen4 laptop last year, I've grown quite fond of them. It's a weird pairing though, the cpu is 7000 series (8c/16t), but the igpu is still vega. it's quite fast and efficient for work and light entertainment though.

Off-topic, but I'm still kinda disappointed in the current thin laptop offerings. My LG Gram is the perfect laptop for me (big battery, ~1kg), but the CPU in it is showing its age, and LG didn't come up with a newer 14" model. I always prefer light devices with a long battery duration that can get some work done, but I have a beefy desktop that I can just remote to whenever I want.
A M4 Pro competitor would be really nice, but seems like a dream too far away outside of the Apple ecosystem. The only mobile chip with a bus bigger than the usual 128-bit is strix halo, but that's a 100W+ chip that doesn't make sense for something portable.
Lunarlake is pretty interesting, but won't be getting any newer models or beefier models. There aren't that many 13~14" models with 70Wh+ batteries available, and the same applies to Strix Point.
I doubt Arrow Lake H will be as efficient as LNL or Strix Point, but we shall see.
A MBP (which has 72Wh battery, the Air has a way smaller one) with 32GB goes past $2k, which doesn't make me happy, and I also hate MacOS (currently have a M3 Max that annoys the heck out of me).
Qcom CPUs for laptops are pretty underwhelming, expensive, and their linux support is really bad.

So yeah, let's see if this Mediatek+nvidia product will pan out and how good it'll be, it might be interesting. Panther lake might also be nice.
Since I'm not desperate for a new laptop, I can keep waiting until one that I can fall in love with appears.

Linux support

I guess we discussed it already, but I don't think this is really and argument you can make against nvidia.

does it even make it to the steam hardware list ?

It actually does. Still a small margin, but it's what pushed the linux marketshare to be bigger than the MacOS one.