AMD 2025 International CES Keynote Address Liveblog

[Bomby569]

Shame and also prices for RTX 5000 just got even higher.

that's great news for AMD because they will also have higher prices. Minus $50 of a higher number is better.
Sales will be shit but who cares at this point, just buy a console, it's better for us.

 

[Tomorrow]

Offering proprietary software features and or artificially segmenting software features, in a massively nvidia saturated market (both consumer and commercial) are not gonna win any market share; neither is it a guarantee that one implementation is better than the other.

And how is this open software features and no segmenting worked out for their market share for now?
Like i said - doing the same thing every time and expecting it to just work eventually will lead nowhere.
AMD needs exclusive features to create a selling point for their cards.

AMD need to focus on one thing, undisputed price and performance value for the newer generation of cards. No one is going to swap for software nonsense.

Does not matter. People bough GTX Titan back in the day despite it being only 3% faster than 290X at nearly double the price.
And similar comparisons can be made with newer cards.

Selling their cards dirt cheap and hoping to grab some market share has not worked.
At worst this strategy will lead to no R&D money at best it will lead to Nvidia slightly lowering it's prices.
Then people will still buy Nvidia. The mindshare is too strong.

What i think AMD should do is put together a 6 year plan (3 generations) and execute like Zen did.
Consistent naming, predictable releases and chiplet innovation. That's the only way to grow mindshare.
Price and feature matter for sure but they're rendered meaningless if the GPU division is seen by everyone by constantly changing naming, broken promises and just generally aimlessly flip-flopping in the wind.

 

[rv8000]

And how is this open software features and no segmenting worked out for their market share for now?
Like i said - doing the same thing every time and expecting it to just work eventually will lead nowhere.
AMD needs exclusive features to create a selling point for their cards.

Does not matter. People bough GTX Titan back in the day despite it being only 3% faster than 290X at nearly double the price.
And similar comparisons can be made with newer cards.

Selling their cards dirt cheap and hoping to grab some market share has not worked.
At worst this strategy will lead to no R&D money at best it will lead to Nvidia slightly lowering it's prices.
Then people will still buy Nvidia. The mindshare is too strong.

What i think AMD should do is put together a 6 year plan (3 generations) and execute like Zen did.
Consistent naming, predictable releases and chiplet innovation. That's the only way to grow mindshare.
Price and feature matter for sure but they're rendered meaningless if the GPU division is seen by everyone by constantly changing naming, broken promises and just generally aimlessly flip-flopping in the wind.

7970, 5700XT, 6000 series (pre covid) were all incredibly well priced and performant cards and sold well, no software marketing gimmicks required.

Software isn’t going to sell an AMD GPU. Ryzen has succeeded due to starting off with comparable performance at low and effective pricing. Followed by iteration to performance leadership in nearly every market space.

If the performance isn’t there, no developer is going to implement proprietary software/develop code when there’s a path of less resistance and entrenchment with Nvidia software.

You’re delusional otherwise. Better performance at lower prices is going to sell hardware when you have single digit market share.

 

[JustBenching]

7970, 5700XT, 6000 series (pre covid) were all incredibly well priced and performant cards and sold well, no software marketing gimmicks required.

Software isn’t going to sell an AMD GPU. Ryzen has succeeded due to starting off with comparable performance at low and effective pricing. Followed by iteration to performance leadership in nearly every market space.

If the performance isn’t there, no developer is going to implement proprietary software/develop code when their’s a path of less resistance and entrenchment with Nvidia software.

You’re delusional otherwise. Better performance at lower prices is going to sell hardware when you have single digit market share.

Don't you think that eg the 7900xtx would have sold much better if it had a better upscaler and better rt performance? Cause in raster it is just as fast as the 4080, but it flopped.

 

[Tomorrow]

7970, 5700XT, 6000 series (pre covid) were all incredibly well priced and performant cards and sold well, no software marketing gimmicks required.

ATI nearly bankrupted themselves with their prices. 5700XT looked good against underwhelming and overpriced 20 series. 6000 series had node advantage over 30 series etc.

 

[igormp]

Cross-posting what I said in the other thread since this one is more active:
The presentation for Strix Halo has a total shit show IMO.
When comparing against Lunar Lake, they said they left their CPU at 55W, against a 30W CPU that's already a stupid model - that i9 has a 30W TDP vs 17W of the other LNL CPUs to achieve a 100MHz higher boost clock. Let's not forget it's a 16c/32t CPU vs a 4p4e one.

Their comparison against the M4 Pro was also awful, they did not disclose the TDP used, and compared it to another 30W CPU, with not so impressive MT gains (apart from v-ray). 4x the power (assuming they used the 120W cTDP) for minor gains, impressive.

Adding to that, the comparison against the 4090 was also extremely non-sense. They used a 70B model that requires more than 35GB of memory on a 24GB GPU, which has to offload many layers to the CPU. And no comparisons against no other GPU whatsoever in any other scenarios.

 

[rv8000]

Don't you think that eg the 7900xtx would have sold much better if it had a better upscaler and better rt performance? Cause in raster it is just as fast as the 4080, but it flopped.

While my opinion probably differs, it may have sold better if that were the case, at least in regards to RT. The issue there is the price difference between 7900XTX and 4080 AIB cards around launch were small, and well over the gpu price point of a normal consumer to where $50-$100 isn’t going to make a lick of difference. Then they shot themselves in the foot with the 7900XT msrp. If the 7900XTX had been released around $929 and the 7900XT around $749, the 4080 and 4070/ti they would’ve have sold much better. And whether that’s up to capitalizing on covid pricing, price fixing to come just under nvidia, or the bom was really that high, we’ll never know. Instead we got $1150-$1200 Nitro or XFX Merc cards alongside $1250 4080s.

Upscaling is pointless on high end GPUs as you’re just degrading visual quality to pump FPS due to tanking your performance for sake of partial ray tracing effectives, the majority of which are not worth it. I’ve said it many times before, but paying multiple grand on hardware such as gpus and monitors with low response time/high refresh rates for the best motion presentation/clarity, then adding ghosting, blurring, smearing, and texture destruction with upscaling and frame generation is peak levels of oxymoronic. And then where some of this software could serve best, at the low to midrange of gpus, it falls apart due to lack of horsepower (and vram is some cases) or lower input resolutions resulting in even worse outputs.

Theres never a bad gpu, just a bad price.

 

[JustBenching]

Ah, the smearing again, when in fact even the inferior fsr looks better than TAA. This is from wiki

Although this method makes TAA achieve a result comparable to supersampling, the technique inevitably causes ghosting and blurriness to the image.[1]