AMD Debuts Radeon RX 9070 XT and RX 9070 Powered by RDNA 4, and FSR 4

[AusWolf]

In a competitive market hardware dependent software is fine, marketshare being 30-70 40-60 50-50 etc both brands would get coverage and support. And in such a competitive market open solutions don't make sense, why would amd waste money to develop a good solution only for nvidia users to benefit from it? Thats never going to happen.

Because like you said, it won't work without the market adopting it.

Another side of the coin is that closed standards are anti-competitive. If you want X standard, you'll have to buy X product. It's the antithesis of freedom of choice. Sure, it doesn't benefit these companies much, but I'm talking from my perspective as a customer.

Although, considering that basically all consoles use AMD hardware, market adoption of a closed FSR 4 might not be such a big problem even if their desktop GPU market share is low.

 

[Vya Domus]

Why is the 8000 series exclusively mobile, when they could just have a M prefix?

Because Nvidia killed the "M" suffix many years ago, people know "M" means slower so if you do the mistake of slapping it on your product it's basically the equivalent of saying "this is way worse than what Nvidia has because they don't put "M" on it".

You can thank them for the shit show that mobile parts are in.

I want AMD to compete so I don't have to keep spending on Nvidia.

That's just the same thing he's saying reworded in a different way.

 

[Tech Ninja]

Can’t hold a candle to the 5060 LOL.

 

[Hecate91]

Although, considering that basically all consoles use AMD hardware, market adoption of a closed FSR 4 might not be such a big problem even if their desktop GPU market share is low.

I don't like FSR 4 being closed to RDNA4, but everyone kept whining about FSR despite it being an open option to use especially for those using older gpu's, if FSR being closed means the 9000 series has dedicated hardware for upscaling then FSR4 might be good who knows.

That's just the same thing he's saying reworded in a different way.

I agree it could be seen that way, keep spending as spending more,and I have my doubts on anyone buying the upper mid range to high end Nvidia card would even consider buying an AMD gpu.

 

[ilyon]

This is madness. One will easily understand that AMD failed, is failing and will ultimately fail for ever. Where is CSAA™ support ? Where is PhysX™ support ? Where is GSync™ support ? Where is DLSS™ support ? Where is DLAA™ support, and in the end, where is RTX™ support ? Every single time NVIDIA™ creates a great and mature open standard, AMD is never able to stick to this and creates its own poor implementation. It's pathetic, in the end. Even Apple supports RTX™ now...
By the way, AMD will never be able to compete against NVIDIA™ ACE™: no AMD user will be able to play with a great UBI X EA randomized IA NPC able to lecture him when he will misgender Justin Trudeau or Brigitte Macron, "Because it's not an opinion, but a crime".

 

[gridracedriver]

I was hoping the 9070xt could catch up to the 5070ti, it will be on par with the 5070 which is not bad especially having 16GB and not 12GB, especially if priced under $500, not more or it won't sell anything, that's why AMD skipped the presentation to see Nvidia's pricing on the 5070.

 

[Bomby569]

Performance and features aren't AMD's main issue here, it's pricing.

Things don't change just because we want them to, if they can't deliver all the performance and features that's fine, just price accordingly. And waiting for nvidia to do the usual -$50 is just another nail in their coffin. They learned nothing. They will slowly die into oblivion.

 

[Jtuck9]

Personally wondering if we'll have to wait for their high end cards with unified architecture before we see the introduction of real time path tracing, and more mainstream uptake.

AMD research suggests plans to catch up to Nvidia using neural supersampling and denoising for real-time path tracing

This sounds like the foundation for FSR 4.

www.tomshardware.com

Not sure if the same applies to cooperative vector support?

Enabling Neural Rendering in DirectX: Cooperative Vector Support Coming Soon - DirectX Developer Blog

Neural Rendering: A New Paradigm in 3D Graphics Programming In the constantly advancing landscape of 3D graphics, neural rendering technology represents a significant evolution. Neural rendering broadly defines the suite of techniques that leverage AI/ML to dramatically transform traditional...

devblogs.microsoft.com

The question for me is whether the 9070XT is worth it over the 9070?!

 

[AusWolf]

Performance and features aren't AMD's main issue here, it's pricing.

Of which we still know nothing about. That is the problem.

Things don't change just because we want them to, if they can't deliver all the performance and features that's fine, just price accordingly. And waiting for nvidia to do the usual -$50 is just another nail in their coffin. They learned nothing. They will slowly die into oblivion.

What's wrong with Nvidia -$50 if the performance is there?

Personally wondering if we'll have to wait for their high end cards with unified architecture before we see the introduction of real time path tracing, and more mainstream uptake.

AMD is said to have focused heavily on RT with RDNA 4, so potentially not.

 

[Bomby569]

Well marketshare does 2 things. Reduces the cost of r&d per gpu, and increases software penetrration. See fsr for example, regardless of how good or bad it is it is widely adopted because it works on nvidia gpus as well. If it only worked on amd, no developer in their right mind would put it in their games instead of dlss.

If fsr4 is indeed only working on amds card, they need a big marketshare to drive this into games.

not only that, don't forget about the partners, AIB's, retailers, stores. If they don't sell cards everyone will have less incentive to drive sales creating a feedback loop.

 

[b1k3rdude]

So tying a feature (FSR4) to a specific hardware generation, AMD not learning and simply following nGreedia's playbook then? This will end poorly for them. Expect FSR4 to be made compatible with all cards and a massive price reduction all in short order then...

 

[AusWolf]

not only that, don't forget about the partners, AIB's, retailers, stores. If they don't sell cards everyone will have less incentive to drive sales creating a feedback loop.

Stores don't care if they sell AMD or Nvidia. Most AIBs as well. The few who are AMD-only don't seem to be in trouble.

Like I said, market share, sales numbers, and profit are entirely separate entities. Vaguely connected, but separate.

 

[Bomby569]

Of which we still know nothing about. That is the problem.


What's wrong with Nvidia -$50 if the performance is there?

we know the exact reason they didn't gave us a price, that's the problem.

It's not all about "performance" (as subjective as that is) is it, there's also features and stability, that's why the 7000 series failed. And things will only get worst, how are they going to get games to support their tech or optimise for their cards when they are irrelevant. Pour money into publishers?

 

[AusWolf]

we know the exact reason they didn't gave us a price, that's the problem.

And what is that reason? How do you know?

It's not all about "performance" (as subjective as that is) is it, there's also features and stability, that's why the 7000 series failed. And things will only get worst, how are they going to get games to support their tech or optimise for their cards when they are irrelevant. Pour money into publishers?

Through consoles. They all use AMD hardware.

The problem with the 7000 series was positioning and pricing, imo. The 7600 was a refreshed 6650 XT, the 7700 XT and 7900 XT were pointless next to the 7800 XT and 7900 XTX, and the 7800 XT got the wrong name, making people falsely believe that it was the not so much faster successor of the 6800 XT, when in fact, it was priced level with the 6700 XT while offering +50% performance. It's not a bad generation of products, it was just botched by crap marketing, as is typical with AMD.

 

[Bomby569]

Stores don't care if they sell AMD or Nvidia. Most AIBs as well. The few who are AMD-only don't seem to be in trouble.

that's not how stores work at all. You want to grab your customers attention, if they all want nvidia that's what will be featured most, what will get more display, more page space, store builds will feature nvidia, etc... it's a eternal feedback loop until it becomes irrelevant. Just like the bulldozer days.

 

[AusWolf]

that's not how stores work at all. You want to grab your customers attention, if they all want nvidia that's what will be featured most, what will get more display, more page space, store builds will feature nvidia, etc... it's a eternal feedback loop until it becomes irrelevant. Just like the bulldozer days.

So if you sell an Nvidia card at $500 it's different from selling an AMD card at $500? That doesn't make sense. Of course you promote what's selling, not the other brand, but what colour you're using doesn't matter.

 

[Jtuck9]

Sony unveils Project Amethyst: next-gen AI-enhanced hardware in collaboration with AMD - VideoCardz.com

Sony announces Project Amethyst, preparing hardware for next-gen AI-powered games Sony has published an interesting video featuring Mark Cerny, the lead architect of the PlayStation 5 and PlayStation 5 Pro. The video provides a deep dive into the PS5 Pro architecture and discusses what justifies...

videocardz.com

 

[Bomby569]

So if you sell an Nvidia card at $500 it's different from selling an AMD card at $500? That doesn't make sense. Of course you promote what's selling, not the other brand, but what colour you're using doesn't matter.

no one is selling AMD cards, not sure you got that memo

You could find a zune if you searched or asked for it, and they had a price tag after all money is money, but they were difficult to find, and ipods were everywhere.

 

[3valatzy]

The problem with the 7000 series was positioning and pricing, imo. The 7600 was a refreshed 6650 XT, the 7700 XT and 7900 XT were pointless next to the 7800 XT and 7900 XTX, and the 7800 XT got the wrong name, making people falsely believe that it was the not so much faster successor of the 6800 XT, when in fact, it was priced level with the 6700 XT while offering +50% performance. It's not a bad generation of products, it was just botched by crap marketing, as is typical with AMD.

Mostly this.
RX 7600 should have been R 7500S.
RX 7700 XT should have been RX 7600
RX 7800 XT should have been RX 7600 XT
RX 7900 XT should have been RX 7800
RX 7900 XTX should have been RX 7800 XT

and they should have released a refreshed Navi 31 under the RX 7900 XT name.

Every single time NVIDIA™ creates a great and mature open standard

 

[DaemonForce]

Lol you think the 7800XT should have been the 7600XT? Well we're getting them at 7900* prices. Good luck.

I would have been fine with a minimalist lineup. 7900XTX, 7900XT, 7800XT, 7700XT and it would have been perfectly okay. But no we're shuffling scraps.

 

[3valatzy]

7900XTX

Calling the crappiest GPU you have created in a while with so fancy and demanding name screams for a disaster. Should have been modest with the namings.

 

[Marcus L]

no one is selling AMD cards, not sure you got that memo

There is plenty of stock in the UK at all major online stores and amazon etc

Calling the crappiest GPU you have created in a while with so fancy and demanding name screams for a disaster. Should have been modest with the namings.

That's a stretch? in what way is it crap? it's their highest performance GPU to date, what was crap was the MSRP

Lol you think the 7800XT should have been the 7600XT? Well we're getting them at 7900* prices. Good luck.
View attachment 378842

I would have been fine with a minimalist lineup. 7900XTX, 7900XT, 7800XT, 7700XT and it would have been perfectly okay. But no we're shuffling scraps.

Use PCPartPicker, lots on amazon much cheaper than NE, also XT's on NE for cheaper than those, are most of them 3rd party sellers?

 

[3valatzy]

That's a stretch? in what way is it crap? it's their highest performance GPU to date, what was crap was the MSRP

And their first time to use this weird name. Should have used a name such as NAVI 96, as a successor to VEGA 64 and Radeon VII.

 

[DaemonForce]

Calling the crappiest GPU you have created in a while with so fancy and demanding name screams for a disaster. Should have been modest with the namings.

Yeah. AMD doesn't send their best for naming things. It's mostly just copying competition.
When your competition is rich enough to buy multiple countries, I empathize with that a bit.
Still, they could have done significantly better in naming mCPUs and dGPUs.
I would keep everything vanilla, saving the X suffix for flagship and pull out XT for product refresh.
Everything else, professional or whatever. Vega? Radeon VII? Fury? Those stars have fizzled out.
The hail mary pass has passed. Scrap em all.

Encroach and scrap the ENTIRE bottom tier of EVERY PRODUCT STACK and start innovating again.
Ryzen R3 quad cores? Nah, start it off at R5 6c, R7 8c, R9 12c/16c...Introduce R11 as an absolutely overkill 32c/64t monster.
Give Threadripper and Epyc some uplift too while we're at it. Radeon R9/RX need to get gone for good.
Radeon is always going to be the base and I get that. UDNA is a unity goal between game and compute loads so it deserves a unity name.
Maybe something like Radeon RED or something menacing like Framereaver. Simple names up and down the stack that are two digits long.

I'm a simple guy.

 

[AusWolf]

no one is selling AMD cards, not sure you got that memo

You could find a zune if you searched or asked for it, and they had a price tag after all money is money, but they were difficult to find, and ipods were everywhere.

So they sell Nvidia cards. Like I said, shops sell whatever sells. They don't care about the colour of the box.

Mostly this.
RX 7600 should have been R 7500S.
RX 7700 XT should have been RX 7600
RX 7800 XT should have been RX 7600 XT
RX 7900 XT should have been RX 7800
RX 7900 XTX should have been RX 7800 XT

and they should have released a refreshed Navi 31 under the RX 7900 XT name.

The 7800 XT has +50% performance over the 6700 XT at the same MSRP, but it should have been called x600? Dream on, bro.