EINAREX Debuts PC Case Range at CES 2025

[T0@st]

EINAREX seems to be a fledgling brand, but the TechPowerUp team was impressed with the company's wide selection of products on show at the January CES event. EINAREX's CPU coolers and power supplies have already received coverage, but it is high time to take a look at their case range. This group is split into three distinct series: Pulse, Zenith and Prisma. Wood panels have become an increasingly common sight on PC enclosures—EINAREX's compact M-ATX Pulse PM400 model is a new candidate in this field. A stylish exterior is combined with an interior that is optimized for airflow—builders can mount up to nine cooling fans and the top section can accommodate a 240 mm liquid cooler. TPU sleuthing revealed that there is no USB-C port on the top I/O panel—up here you get two USB 3.0 ports and a combined audio/mic 3.5 mm jack.

EINAREX is targeting the enthusiasts and elite content creator market with its Zenith ZM800 model—this M-ATX flagship case sports glass panels on the front and side—thus providing a full panoramic view of its interior space. The CES demonstration sample is a white enclosure (also available in black) equipped with four RGB fans. Non-RGB "Core" white and black variants are listed on the ZM800 product page. Builders can fit a maximum of seven 120 mm cooling fans, and there is plenty of room and multiple mounting points to take on a 360 mm liquid cooler.




The Prisma S800 case was difficult to capture on camera, thanks to highly reflective "panoramic" front and side panels. EINAREX reckons that the Prisma's mirror-finished tempered glass is clear enough to show off interior spaces, but you would have to a squint to see the outline of the demo unit's four RGB fans. TPU is happy to report that a USB-C 3.2 Gen 2 port is present on the Prisma S800's I/O side section.



EINAREX had another wood finish model on display at their CES booth—surprisingly, the (full ATX) Pulse P800 case sports only two wooden "strips" on its front side.



TechPowerUp also spotted a second Zenith case—this model seems to be quite basic when compared to its larger flagship sibling. The black EINAREX ZM400 is not listed on the brand's official website, but a nearby placard states that this another compact option.



The promotional image/render depicts a glass side panel, but the Las Vegas demo unit featured a removable mesh side panel instead. On close inspection the EINAREX Zenith ZM400 seems to be an M-ATX form factor case, and the interior housed a few non-RGB fans. TechPowerUp was pleased to see a USB-C port on the ZM400's side I/O panel.

View at TechPowerUp Main Site | Source

 

[bonehead123]

TechPowerUp was pleased to see a USB-C port on the ZM400's side I/O panel.

But why ?? USB-C ports are almost always present on almost all current cases out there, so why would TPU be so "pleased" to see one here ?

Also, are those panel trims actually REAL wood, or some faux-wood looking plastic/nylon etc ?

Inquiring minds wanna know

 

[dirtyferret]

But why ?? USB-C ports are almost always present on almost all current cases out there, so why would TPU be so "pleased" to see one here ?

Maybe because it's a "basic" (budget) case where many brands will cut cost and leave it out even today.

 

[Einarex]

But why ?? USB-C ports are almost always present on almost all current cases out there, so why would TPU be so "pleased" to see one here ?

Also, are those panel trims actually REAL wood, or some faux-wood looking plastic/nylon etc ?

Inquiring minds wanna know

Hello @bonehead123 i’m from Einarex team, let me try to explain our reasons on why to not include the usb-c. As the other user said, we tried to pull out the maximum quality on the case, as the real piece of wood of course. In our researches most of the mainstreams motherboards includes already one port, and adding it to the front panel would make it way more expensive from the manufacturing process (if you are using a REAL usb-c and not fake one) so we decided to not include to maintain a budget case that exceeds in quality and performance on its range. Nonetheless we are a brand that our core value is the user experience, and if the feedback we get is to add it we will probably go for it on our next revisions.

Thank you!!! we hope you all like our vision for pc hardware

 

[bonehead123]

Hello @bonehead123 i’m from Einarex team, let me try to explain our reasons on why to not include the usb-c. As the other user said, we tried to pull out the maximum quality on the case, as the real piece of wood of course. In our researches most of the mainstreams motherboards includes already one port, and adding it to the front panel would make it way more expensive from the manufacturing process (if you are using a REAL usb-c and not fake one) so we decided to not include to maintain a budget case that exceeds in quality and performance on its range. Nonetheless we are a brand that our core value is the user experience, and if the feedback we get is to add it we will probably go for it on our next revisions.

Thank you!!! we hope you all like our vision for pc hardware

Mr. Einarex, thanks for your reply, but since there are no prices listed in the above display pics, it's really hard to decide if your "way more expensive" statement is realistic or total BS....

If you are making sub-$100 cases, then yes, perhaps the BOM costs to include 1 minuscule cutout, the connector and requisite cable would be a major concern... is this YOU ?

Yes, most mobos have this connector on the BACK panel, which is not really practical for regularly connecting/disconnecting external peripherals....

So if you've chosen aesthetics (real wood panel) over function (USB-C), that's your decision, but I believe it will significantly reduce your potential market share...

Good luck

 

[Einarex]

Mr. Einarex, thanks for your reply, but since there are no prices listed in the above display pics, it's really hard to decide if your "way more expensive" statement is realistic or total BS....

If you are making sub-$100 cases, then yes, perhaps the BOM costs to include 1 minuscule cutout, the connector and requisite cable would be a major concern... is this YOU ?

Yes, most mobos have this connector on the BACK panel, which is not really practical for regularly connecting/disconnecting external peripherals....

So if you've chosen aesthetics (real wood panel) over function (USB-C), that's your decision, but I believe it will significantly reduce your potential market share...

Good luck

Hello! thanks for your feedback, we do really appreciate it. Let me give a couple of extra information about it.

The MSRP price for the US market for this model is expected to be arround 75$ with 2x 140mm fans on the front and 1x 120mm on the back. All of them with real PWM function.

As for the BOM cost and 1 minusculous cutout, we do think that a rough 10% of the total cost is not a minor cutout under our understanding.

For the value, is not to chose aesthetics over function, it’s not a one way of wood or usb C decission as you may suggest, there are other decisions made into this chassis and our intention was always quality, performance and looking to be different in this insdustry to make our way in the long term.

Again, we still are waiting for global feedback into this model to revise this specific aspect.

Thank you very much!