AMD Radeon RX 9070 XT Pricing Leak: More Affordable Than RTX 5070?

[GGforever]

As we reported yesterday, the Radeon RX 9070 XT appears to be all set to disrupt the mid-range gaming GPU segment, offering performance that looks truly enticing, at least if the leaked synthetic benchmarks are anything to go by. The highest-end RDNA 4 GPU is expected to handily outperform the RTX 4080 Super despite costing half as much, with comparison to its primary competitor, the RTX 5070, yet to be made.

Now, a fresh leak has seemingly hinted at how heavy the RDNA 4 GPU is going to be on its buyers' pockets. Also sourced from Chiphell, the Radeon RX 9070 XT is expected to command a price tag between $479 for AMD's reference card and roughly $549 for an AIB unit, varying based on which exact product one opts for. At that price, the Radeon RX 9070 XT easily undercuts the RTX 5070, which will start from $549, while offering 16 GB of VRAM, albeit of the older GDDR6 spec. There is hardly any doubt that the RTX GPU will come out ahead in ray tracing performance, as we already witnessed yesterday, although traditional rasterization performance will be more interesting to compare.




In a recent interview, AMD Radeon's Frank Azor has already stated that the RDNA 4 cards will be priced as "not a $300 card, but also not a $1,000 card", which frankly does not reveal much at all. He did also state that the RDNA 4 cards will attempt a mix of performance and price, similar to the RX 7800 XT and the RX 7900 GRE. All that remains to be done now, is to wait and see whether AMD's claims hold water.

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[GhostRyder]

If true, that price will disrupt the market. I like the idea of reference design being under $500 as that would be a good value (At least by todays standards) based on the performance leaks. The other thing is, the used market will be disrupted majorly as the old cards should lose most of their values.

 

[FreedomEclipse]

I'll be back in two months my precious.

 

[Onasi]

Oh how times have changed now that people are “excited” and “hyped” to pay what used to be near-flagship prices for mid as hell cards. Meh. Snark aside, the pricing undercuts nothing - it’s 550. The 480 reference will be unobtainable in most parts of the world and even simplest AIB models will start from 550. So the entire value proposition will be based on just how much faster it will be in raster than the 5070. I say “in raster” since it sure as hell will not be faster in anything else.

 

[CosmicWanderer]

$479 would be wild. Especially given the leaked performance figures (which could be even better with final drivers).

But the question remains, will there be enough reference cards to fulfill the demand at that price or will people have to pay up for the AIB custom cards? $549 isn't bad either but it's not $479.

 

[Chrispy_]

7800XT and 7900GRE were good value at the MSRP. Too many models were "premium" editions that jacked the price up to the point where they were more expensive than the equivalent Nvidia card, which made them far less appealing.

Since the 5070 is supposed to be $549, the 9070XT either needs to be significantly faster than it (like 20%) to justify a similar price, or more likely it needs to be significantly cheaper.

Even then, if FSR4 is as good as DLSS4, and even if RT performance is closer to, or even beating Nvidia, it's still lacking CUDA and it still sucks down way more power (based on the leaked Asus TUF model pulling 330W according to GPU-Z)

I can't wait for reviews!

 

[Space Lynx]

RIP my 7900 XT resale value

 

[Chrispy_]

But the question remains, will there be enough reference cards to fulfill the demand at that price or will people have to pay up for the AIB cards? $549 isn't bad either but it's not $479.

Powercolor, XFX, and Sapphire all had plenty of MSRP base-tier models of the 7800XT, so it should be fine I think.

 

[CosmicWanderer]

Oh how times have changed now that people are “excited” and “hyped” to pay what used to be near-flagship prices for mid as hell cards. Meh. Snark aside, the pricing undercuts nothing - it’s 550. The 480 reference will be unobtainable in most parts of the world and even simplest AIB models will start from 550. So the entire value proposition will be based on just how much faster it will be in raster than the 5070. I say “in raster” since it sure as hell will not be faster in anything else.

These are AMD cards, AIBs will also sell the reference designs globally. Quantity is a different matter.

 

[Chrispy_]

RIP my 7900 XT resale value

Sell it now. I think I'm going to list my 7800XT this weekend before the 5070 has a chance to shake up the market at $549

 

[Shou Miko]

HXL / 9550pro is usually right on prices or really close on what the prices are so yeah it will shake up the market and it's really needed when older cards in a lot of places re-sales on the use market is ridiculous compared to new.

It's sad for re-sale value yes but a again cards like AMD Radeon RX 590 where I am was late last year selling for like £112 and they have now fallen to more reasonable £56.

 

[Broken Processor]

Here's the thing honestly for me to consider buying it I would want performance closer to 5070 ti simply because I've missed Nvidia features since buying my 6800xt and tbh I'd have a lot less headaches with games. AMD need to slap the market in the face not more price parity or slightly cheaper because the trade offs just aren't worth it.

 

[Space Lynx]

Sell it now. I think I'm going to list my 7800XT this weekend before the 5070 has a chance to shake up the market at $549

I'm at a point in my life, working three jobs, etc. that I decided I will be keeping this 7900 XT for life, it runs ice cold, 0 issues, and will make a great dedicated SteamOS rig someday. The world has become too unstable not to have good backups, not to mention the prices listed right now are not including future tariffs, and something tells me these new cards will be out of stock for a long enough time the tariffs will inflate prices hard. It just makes logical sense to keep what I have, as there is too much uncertainty in the markets and supply chains, combined with incoming tariffs.

Here's the thing honestly for me to consider buying it I would want performance closer to 5070 ti simply because I've missed Nvidia features since buying my 6800xt and tbh I'd have a lot less headaches with games. AMD need to slap the market in the face not more price parity or slightly cheaper because the trade offs just aren't worth it.

I don't have headaches in games at all with my 7900 XT. That being said, I do wish I had DLSS4 and the new reduced latency frame gen tech the new cards will have. I might get a 5080 Super as my upgrade card, in one years time whenever if ever that comes out.

 

[Heiro78]

These are AMD cards, AIBs will also sell the reference designs globally. Quantity is a different matter.

I always thought reference designs are only sold by the first parties such as AMD and Nvidia.

Isn't a reference card (AMD) manufactured video card manufacturers and only sold by AMD itself? So XFX and powercolor may be the manufacturers of the AMD 7800 XT but they themselves aren't branded on there or sell them directly to consumers or retailers? Hence the expected shortage of reference designs and delineation from an AIB's video card, such as an XFX 7800 XT Merc?

 

[CosmicWanderer]

Here's the thing honestly for me to consider buying it I would want performance closer to 5070 ti simply because I've missed Nvidia features since buying my 6800xt and tbh I'd have a lot less headaches with games. AMD need to slap the market in the face not more price parity or slightly cheaper because the trade offs just aren't worth it.

Even on the green side you'll end up missing features eventually. I have a RTX 3090, a flagship card with 24GB of VRAM, and Nvidia decided that it should not support DLSS Frame Generation, so I havent been able to use that feature in most games that support it. And now, people with a 4090 won't even get DLSS 4 Multi Frame Gen.

At least on the AMD side everything is open-source and their tech has wide adoption. FSR4 will be exclusive to the new cards initially, but at least AMD confirmed that they are working on bringing it to older cards. Good luck getting a similar commitment from Nvidia.

 

[jesdals]

Half the performance = half the price but lets see what they bring

 

[CosmicWanderer]

I always thought reference designs are only sold by the first parties such as AMD and Nvidia.

Isn't a reference card (AMD) manufactured video card manufacturers and only sold by AMD itself? So XFX and powercolor may be the manufacturers of the AMD 7800 XT but they themselves aren't branded on there or sell them directly to consumers or retailers? Hence the expected shortage of reference designs and delineation from an AIB's video card, such as an XFX 7800 XT Merc?

It's different with AMD. Board partners are allowed to sell the reference designs. The PCB and the cooler are reference AMD, but the board partners might add stickers to the fans with their logo. Otherwise they have full access to sell the cards directly to consumers and retailers.

AMD Radeon™ RX 7900 XTX 24GB

AMD RDNA™ 3 Architecture. THE MOST ADVANCED GRAPHICS FOR GAMERS. <div> </div>

www.sapphiretech.com

Only Nvidia keeps their reference "Founders Edition" cards for themselves.

 

[wNotyarD]

I always thought reference designs are only sold by the first parties such as AMD and Nvidia.

Isn't a reference card (AMD) manufactured video card manufacturers and only sold by AMD itself? So XFX and powercolor may be the manufacturers of the AMD 7800 XT but they themselves aren't branded on there or sell them directly to consumers or retailers? Hence the expected shortage of reference designs and delineation from an AIB's video card, such as an XFX 7800 XT Merc?

The "reference" cards sold by AMD partners with their stickers are called MBA - Made By AMD. For all effects, they're treated as reference cards.

 

[close]

Oh how times have changed now that people are “excited” and “hyped” to pay what used to be near-flagship prices for mid as hell cards. Meh. Snark aside, the pricing undercuts nothing - it’s 550. The 480 reference will be unobtainable in most parts of the world and even simplest AIB models will start from 550. So the entire value proposition will be based on just how much faster it will be in raster than the 5070. I say “in raster” since it sure as hell will not be faster in anything else.

Sure but in the past 10 years inflation was over 30%, most of it just since the beginning of the pandemic. So prices went up by a third just to keep the value of the money. The other 50% are from Nvidia driving the greed trend and jacking up prices because they can, their uncontested leader status allowed it (let's see if it still does).

The 1080 was launched 7 years ago at $600-700. That's almost $800-900 in today's money. The 4080 was launched 2 years ago for $1200 (or $1300 in today's money). That's an additional 50% because screw you, AMD sucked too much to matter, crypto was still raging, and all reviews raved about RT being God's gift to gamers.

This being said, the RX 9070 XT might just convince me to upgrade although I kind of expect 600+ EUR around my parts which is tempting but also not.

 

[Makaveli]

7800XT and 7900GRE were good value at the MSRP. Too many models were "premium" editions that jacked the price up to the point where they were more expensive than the equivalent Nvidia card, which made them far less appealing.

Since the 5070 is supposed to be $549, the 9070XT either needs to be significantly faster than it (like 20%) to justify a similar price, or more likely it needs to be significantly cheaper.

Even then, if FSR4 is as good as DLSS4, and even if RT performance is closer to, or even beating Nvidia, it's still lacking CUDA and it still sucks down way more power (based on the leaked Asus TUF model pulling 330W according to GPU-Z)

I can't wait for reviews!

The fact that the 5070 is a 12GB card I would avoid it.

Not buying a 12GB gpu in 2025.

 

[Heiro78]

RIP my 7900 XT resale value

Don't worry, the resale "value" will go slightly up cuz of tariffs

It's different with AMD. Board partners are allowed to sell the reference designs. The PCB and the cooler are reference AMD, but the board partners might add stickers to the fans with their logo. Otherwise they have full access to sell the cards directly to consumers and retailers.

AMD Radeon™ RX 7900 XTX 24GB

AMD RDNA™ 3 Architecture. THE MOST ADVANCED GRAPHICS FOR GAMERS. <div> </div>

www.sapphiretech.com

Only Nvidia keeps their reference "Founders Edition" cards for themselves.

Went down a little rabbit hole. Reference design refers to the PCB layout and the video card as a whole. I didn't know that. But it makes it kind of harder to tell what is a reference card and what isn't. Do you know of some manufacturers other than Sapphire who's made reference pcb video cards for AMD?

 

[LittleBro]

There is almost the same probability for RX 9070 XT to be m on level of RX 7900 XTX as probability for RTX 5080 to be on par with RTX 4090. Take a look at specs and you will see.

New Navi 48 die is larger than expected, maybe they doubled cache or whatever. Still, I remain doubtful. There are no performance leaks from AMD itself, except that RX 9070 XT will be priced somewhere in $300-$1000 range and that some user performance claims were flagged as bad rumors by AMD. All other leaks, like this about $479 for reference RX 9070 XT, is nothing more than a "some user" leak or fantasy. Same goes for performance. It's vital to distinguish what AMD leaked and what leaked users on forums or Twitter.

As much as I want this leak of RX 9070 XT to be true, because that would really shake the market and might get AMD GPU's noticeable market share boost, I try to stay with legs on the ground, not in the clouds.

Better expect less than more, you will be less disappointed.

Somewhere I read that AMD wanted to present RDNA4 in CES, but 45 minutes window was not enough and especially not when AMD learned that Dell is going to put AMD CPUs/APUs in business class laptops (Latitude) for the first time, they decided to remove the RDNA from the presentation and rather focus on talking about success with Dell. God only knows where's the truth ...

 

[rv8000]

7800XT and 7900GRE were good value at the MSRP. Too many models were "premium" editions that jacked the price up to the point where they were more expensive than the equivalent Nvidia card, which made them far less appealing.

Since the 5070 is supposed to be $549, the 9070XT either needs to be significantly faster than it (like 20%) to justify a similar price, or more likely it needs to be significantly cheaper.

Even then, if FSR4 is as good as DLSS4, and even if RT performance is closer to, or even beating Nvidia, it's still lacking CUDA and it still sucks down way more power (based on the leaked Asus TUF model pulling 330W according to GPU-Z)

I can't wait for reviews!

That leaked SS of gpu-z using 330w was in furmark, and we all know how realistic that is.

I expect the 5070 to be slower than the 4080/4080s/7900xtx based on nvidias msrp, no node change, and likely small to no clock improvements.

If the stars align 9070XT thats 5%+ slower than a 7900XTX or 4080s in raster, and matches 7900xtx RT performance would be a good deal at $549. It has to be a decent chunk faster than the 5070 if its going to sell at this price.

For all the people that moan about upscaling, the FSR4 preview compared to 3.1 showed large improvements that should quell the upscaling zealots.

 

[Marcus L]

FSR4 preview compared to 3.1 showed large improvements that should quell the upscaling zealots.

C'mon, this is TPU, you can't believe this can you? there will always be whataboutism when it comes to AMD no matter how good their software stack is or the price/perf

 

[Chrispy_]

The "reference" cards sold by AMD partners with their stickers are called MBA - Made By AMD. For all effects, they're treated as reference cards.

As far as I understand the AMD situation, there MBA reference design cards are all identical and are built by PC Partner who are the parent company behind Zotac, Inno3d, and Manli brands on the Nvidia side. These MBA cards are all identical and will be sold to Asus/Sapphire/Powercolor/XFX etc to be rebranded and resold under those brands. If they do anything at all, those AIB partners will put their logo stickers on the fan hubs and change the brand on the retail packaging at most.

Then you have reference designs which are made by Asus/Asrock/Gigabyte/Powercolor/Sapphire/XFX etc that use the MBA PCB layout with their brand-specific coolers adapted for the MBA PCB layout.

Then you have the MSRP base models that are usually the AIB vendor's own PCB design, built as cheap as they think they can get away with and sold at the same MSRP as the MBA models. In most cases the AIB will try to launch with these or at least switch to their own cheaper designs as soon as possible since they make more profit on cards they manufacture themselves rather than just rebranding the PC Partner MBA ones.

After that you have all the various premium variants with overbuilt power delivery and bigger coolers. I generally never find much value in these but they do seem to be popular because people seem to want large cards with quieter coolers, even if they're 15% more expensive for 2% more performance. I'm not judging - just saying what I see.

The fact that the 5070 is a 12GB card I would avoid it.

Not buying a 12GB gpu in 2025.

12GB is 2025's minimum VRAM quantity, IMO.

I think 12GB today is like buying an 8GB card in 2021 - fine at the time but only suitable for 1080p these last couple of years. I don't see a problem with 12GB cards as long as they're entry-level models aimed at the $200-350 price tier right now. By the time they run out of VRAM they won't have enough raw performance for higher settings and higher resolutions anyway.

I'm at a point in my life, working three jobs, etc. that I decided I will be keeping this 7900 XT for life, it runs ice cold, 0 issues, and will make a great dedicated SteamOS rig someday.

Fair enough. I've done that with a few GPUs in the past and refused to even throw away my MGA Millenium, Voodoo2, 9700 Pro, and GTX980 reference card once they'd become obsolete.

Tariffs could be a huge bummer for those in the US. I'm unsure whether that's going to impact the ROW market, since both AMD and Nvidia are headquartered in the US, despite all manufacturing being done in Taiwan/SG/HK/China