AMD's Radeon RX 9070 Launch Faces Pricing Hurdles

[usiname]

Let me frame this in the simplest way. What is the most successful video game company? It's not Sony, despite having the arguably best hardware. It's not MS, despite having the most resources and largest parent company. It's not Valve, because they have nothing that is their own. The most successful game company is Nintendo, who make money on every sold console. Nintendo, who is in 1920x1080 land when everyone else aims for 4k. Nintendo, whose IP means they never need to release a new game and could continue to resell 20 year old games at full modern prices. AMD just needs to price themselves into a good value proposition, that Nvidia doesn't care about, and they can have their success in volume. Intel has that figured out in the B570 and B580...because those things suck when placed against a 3070, but still sold like mad in 2024 because they were a good value.

Crazy, yes

 

[Sound_Card]

This is some PRIME hypocrisy.
View attachment 380727

I'm assuming, since you bought AMD, you'll go back and delete all your comments talking about Nvidias prices, since you were never going to buy Nvidia in the first place, right? It's only fair, right? You'll never comment on the prices of Blackwell again, right?

This laptop was absolutely the best buy when it came out. Beside the point; it's not that he bought an Nvidia card, it's that he does not see the hypocrisy of the greed that is the 4060. I'm also dismissing his opinion because there really is no valid reason to buy a 4060 ti or no ti. That's why he claims it was a pricing error he took advantage of. He knows it's absurd. He never had any intentions of buying a Radeon, but he's here to give his armchair economic advice that AMD should sale at a loss.

 

[TheinsanegamerN]

This laptop was absolutely the best buy when it came out. Beside the point; it's not that he bought an Nvidia card, it's that he does not see the hypocrisy of the greed that is the 4060. I'm also dismissing his opinion because there really is no valid reason to buy a 4060 ti or no ti. That's why he claims it was a pricing error he took advantage of. He knows it's absurd. He never had any intentions of buying a Radeon, but he's here to give his armchair economic advice that AMD should sale at a loss.

It's like poetry:

The excuses are wild, lol.

That's all I hear coming from you. Excuses excuses excuses, any excuse you can find to discredit anyone who disagrees with you. Absolutely WILD. I think there are still some NKVD members who would be impressed by this level of mental gymnastics to defend the godawful opinion that someone owning a 4060/ti isnt allowed to have opinions.

 

[mb194dc]

All rumors including the most recent MLID say that the 9070XT will be just under the 4080 gen ras performance which would place it about 30% above the 7900GRE. RT performance is looking around 4070Ti to 4070TiS. Any 9070XT pricing below $600 would be a good deal.

If it performs near a 4080 it would be priced accordingly. They'd be able to sell that for 600...+

If this story is true, retailers are arguing about selling it for less than 550 as they think that's too much...

Then It'll perform like a <550 ish card, very similar to what 7900gre sells for now...

 

[Assimilator]

The real hypocrisy is it's always the Nvidia buyers first in these threads to spread the negativity insisting AMD is already screwed.
I understand TPU has to make money but spreading these FUD rumors is pointless nonsense.

The problem is that people like you interpret any criticism of AMD, no matter how well-justified, as "negativity". And then you rush into "defend AMD" mode and post nonsense. You have a brain, evaluate that criticism on its merits, not which brand you've foolishly decided to pin your colours to.

This laptop was absolutely the best buy when it came out. Beside the point;

Uh huh.

it's not that he bought an Nvidia card, it's that he does not see the hypocrisy of the greed that is the 4060.

I never made the claim that NVIDIA is good value. You built that strawman entirely on your own.

I'm also dismissing his opinion because there really is no valid reason to buy a 4060 ti or no ti.

Based on what criteria?

That's why he claims it was a pricing error he took advantage of.

You can call me a liar all you want, I can show you the evidence. But you'll probably just move the goalposts again.

He knows it's absurd.

What is "it"? Buying a more powerful GPU at a lower price? Oh yeah it's so wrong to take advantage of pricing errors when every corporation is constantly shafting its consumers.

He never had any intentions of buying a Radeon

I did, actually. This was February last year, a couple of weeks after 7600 XT had launched, and I was looking at dropping 300 quid to scratch the upgrade itch. Then the 4060 Ti pricing error dropped into my lap for less than what was being asked for a 7600 XT, and given that the NVIDIA card is objectively faster in all aspects, it was quite literally a no-brainer. So I bought the GPU that gave me the best price/performance ratio for the money I was willing to shell out, f**k me I guess.

Edit, found it: https://www.hotukdeals.com/deals/msi-geforce-rtx-4060-ti-8gb-ventus-2x-4294968

but he's here to give his armchair economic advice that AMD should sale at a loss.

Which part of "if they want to recover marketshare" did you miss?

 

[JustBenching]

ensure that whatever you launch is cheap enough to attract buyers. Ie.

Nvidia with a 9.99$ discount doesn't work?

 

[TheinsanegamerN]

If it performs near a 4080 it would be priced accordingly. They'd be able to sell that for 600...+

If this story is true, retailers are arguing about selling it for less than 550 as they think that's too much...

Then It'll perform like a <550 ish card, very similar to what 7900gre sells for now...

I cast major doubt on the 9070xt being 4080 level, for the simple reason that if rDNA4 was such a huge improvement that a smaller, less power hungry chip was such an improvement that it could match a 4080 while looking like a 7900gre, they'd have no reason to hide the card like this. They'd be parading around their $600 4080 and smashing it in nvidia's face. They'd also likely have a flagship 9080 as well, something to crush the 4090, if rDNA4 was that good.

IMO the initial impressions are correct, the 9070 is 7900GRE level, 7900xt at best.

 

[kapone32]

Not everyone lives in Americas. 06:16 pm for me, for example.

Does not matter the thread was only a couple hours old. Of course I expected that you would move the goal posts.

 

[Macro Device]

Of course I expected that you would move the goal posts.

I never moved them. Destroyed them, instead.

 

[Sound_Card]

I did, actually. This was February last year, a couple of weeks after 7600 XT had launched, and I was looking at dropping 300 quid to scratch the upgrade itch. Then the 4060 Ti pricing error dropped into my lap for less than what was being asked for a 7600 XT, and given that the NVIDIA card is objectively faster in all aspects, it was quite literally a no-brainer. So I bought the GPU that gave me the best price/performance ratio for the money I was willing to shell out, f**k me I guess.

lol. I'll pretend you are objective and assume AMD should take advice from you.

I'm not sure how or what else AMD should do. The 7800xt is the same price as the 4060ti 16gb. The 7800xt slaps it down, but's getting outsold 30 to 1. Should AMD sale it for a loss? The 7700xt is the same price as the 4060, and it molests the 4060 up and down. Should AMD sale that at a loss too, even though Nvidia is outselling that also 30 to 1?

 

[Tek-Check]

Let's remember the time when we got 1.5x the performance at a similar price as last gen. For AMD, it wasn't even that long ago (6700 XT -> 7800 XT).
On that logic, it's not outlandish to assume that we could get similar performance at a lower price this time around.

- if 9070XT is close enough to 5070Ti, then €529 with VAT will never be a launch price. Impossible.

 

[kapone32]

Does it perform like a 4080? Give me a break. People are going to use DLSS and RT as pros and that card has hardware for that. In truth the only thing that really matters is can it give the performance/price that we are expecting. Not from a 4080 but 7900XTX to 7800XT. This is after all an AMD focused thread is it not? Why the 4060 is in the argument is beyond me as the trend in Games is not less VRAM. What happened to the notion that the GPU should have at least as much VRAM as the console generation it is part of. I remember when my 7950XT had 3GB of VRAM and I used to think that was enough. Just like CPU cores though VRAM is to me for what I play. 8GB was Vega 64. At least that you could add another card for 16GB. Too bad Vega 7 was not widely available.

 

[Tek-Check]

Here. It's linked in the above article as well.

- the article lists Philippine price translated to $521 without VAT
- the original VC article reads ~$600 with 12% VAT
- the member above said €529 with VAT, in Philippines (?); certainly not in Europe
- the original VC text predicts a range $549-749..
- do you see where this is going? Entire online jungle is placing their bets...

 

[JustBenching]

I'm not sure how or what else AMD should do. The 7800xt is the same price as the 4060ti 16gb.

It's also the same price as the 4070.....surely someone as objective as you are would have noticed that.

 

[Zach_01]

One immensely disastrous launch. Price it already at 529 € excl. VAT and let's call it a day.

Meanwhile, MLID posted video with performance leak (think of it as rumor):
View attachment 380700

I've seen this

Allegedly this was 1 month ago with the 9070XT at around 305W
Shows a raster performance consistently well above the 4070Ti Super and by avg in the middle of 7900XT and 7900XTX (maybe closer to the XTX)



As of RT perf in CP2077 is 20% above the XTX at 4K with no FSR
...and it is +50% from XTX in Wukong at 4K, FSR performance (both GPUs)

If any of this is true its going to be very close to the 5070nonTi. Might even beat it in raster (as it beats 4070Ti Super) and be slightly under (5070) in RT, trade blows with 4070Ti Super.

If thats the case and with 5070 at $550 MSRP the 9070XT should be well below $500 ($450~480) in order to have some success.

 

[Tek-Check]

AMD should price RX 9070 XT at RTX 5070's price, maybe a tiny bit above.

- I don't believe that's going to happen at all
- 9070XT should be far closer to Ti than to vanilla model
- 5070 will be sandwiched by 9070 and 9070XT
- but we will see how this goes in reviews

 

[kapone32]

lol. I'll pretend you are objective and assume AMD should take advice from you.

I'm not sure how or what else AMD should do. The 7800xt is the same price as the 4060ti 16gb. The 7800xt slaps it down, but's getting outsold 30 to 1. Should AMD sale it for a loss? The 7700xt is the same price as the 4060, and it molests the 4060 up and down. Should AMD sale that at a loss too, even though Nvidia is outselling that also 30 to 1?

The truth has nothing to do with the narrative. I have been able to save my Nephew. His 3070 pales in comparison to the 6800XT I gifted him and he plays more Games than before. That is what 6000 and 7000 established. If you buy it you like it. It is to the point where Steam Charts hold more water than user reviews on Newegg. If i tell you what he said my post might get banned and at least 3 users will get triggered.

 

[GodisanAtheist]

Alternate theory that I am hearing elsewhere but not so much here:

AMD has a real winner on its hands and realized that it priced too low.

AMD thought each tier of the 5xxx stack was going to see generational increases and it's looking like that isn't the case now.

So they want to jack up the pricing of their cards, but AIBs already bought the chips and retailers already bought the stock, so how do you charge them more for a product they've already purchased? And that is the rub AMD is trying to work through.

Otherwise RTX4080 Raster / 4070ti RT for $499 or $399 or whatever the rumored price was would be the deal of the God damn century and those cards would just perpetually be out of stock.

 

[kapone32]

Alternate theory that I am hearing elsewhere but not so much here:

AMD has a real winner on its hands and realized that it priced too low.

AMD thought each tier of the 5xxx stack was going to see generational increases and it's looking like that isn't the case now.

So they want to jack up the pricing of their cards, but AIBs already bought the chips and retailers already bought the stock, so how do you charge them more for a product they've already purchased? And that is the rub AMD is trying to work through.

Otherwise RTX4080 Raster / 4070ti RT for $499 or $399 or whatever the rumored price was would be the deal of the God damn century and those cards would just perpetually be out of stock.

In a funny way the repeat of Polaris.

 

[Mr_Engineer]

The XT is likely only equal to 7900gre. AMD might have thought 5070 would be 600+. So probably arguing about $50 or so.

The XT can't be equal to 7900GRE. Unless RDNA4 is slower than RDNA3

 

[TheinsanegamerN]

lol. I'll pretend you are objective and assume AMD should take advice from you.

Maybe you should consider his actual comments instead of jumping at his system specs?

I'm not sure how or what else AMD should do. The 7800xt is the same price as the 4060ti 16gb. The 7800xt slaps it down, but's getting outsold 30 to 1. Should AMD sale it for a loss? The 7700xt is the same price as the 4060, and it molests the 4060 up and down. Should AMD sale that at a loss too, even though Nvidia is outselling that also 30 to 1?

The 7800xt is majority sold out at newegg, so.....what are you talking about? If AMD barely makes any 7800xts that is nobody's fault but AMD.

The 4060ti outsold the 7800xt, mostly, because the 7800xt was over half a year late to market. Same with the 7700xt. And with the 7700xt, AMD played the pricing game, putting it way too close to the 7800xt to make the 7800xt look better. That's entirely on AMD.

 

[Hecate91]

people like you interpret any criticism of AMD, no matter how well-justified, as "negativity".

What is exactly justified when this article is nothing but rumors? And I expect the nvidia buyers will always say their criticisms are always justified even though they'll keep buying Nvidia.

And then you rush into "defend AMD" mode and post nonsense.

Thats ironic given how upset you've gotten with all the excuses you've come up with.

not which brand you've foolishly decided to pin your colours to.

I don't pin to any brand , I simply got tired of Jensen's bullshit and decided to try something else, but hey you want to accuse me of being a fanboy, fine, whatever makes you happy.

 

[kapone32]

If nothing else this has created an insane amount of hype for AMD GPUs. What may be more worrying for Retailers and Distributors is what this could do to the stack. If it is priced at $500 (399 US) and is the performance of a 7900GRE it would put tremendous pressure on the pricing of everything from that card all the way down. A 7800XT is north of $600 in my money.

 

[Sound_Card]

It's also the same price as the 4070.....surely someone as objective as you are would have noticed that.

No it's not.

 

[JustBenching]

No it's not.

It's 499 vs 529 for cheapest cards on stock. Just checked.