OK AMD, it works like this.
RDNA3 was overpriced and people didn't buy it because you're greedy shits. Therefore your marketshare tanked.
If you want to recover marketshare then you need to swallow your greed, and your pride, and ensure that whatever you launch is cheap enough to attract buyers. If that means you have to make a loss on each GPU you sell then that is what you damn well do. And if you aren't willing to pay that idiot tax for your past greed, then you'd better be happy with your marketshare continuing to tank.
Your partners are not obligated to sell your product. Consumers are not obligated to buy it. If you want it to succeed, subsidise the shit out of it. This really isn't rocket science.
They screwed themselves already lol.
They should have just sold as low as possible to get it out, instead of waiting for Nvidia.
That was dumb. If you give people the choice of A of B for the same price, they are going to go with what they know.
Exactly! Pricing their products the same as the rival, makes people go for the product with better advertisement. AMD has neither advertisement, nor the clue about how to position their products. The worst thing, that AMD did along with sticking with nVidia's pricing, is that they have looked at 4080 12GB (4070TI) fiasco, and did the same. They've done it
after nVidia's failure, and the whole web outcry. But AMD being AMD, and they've thought, this was actually a good idea, and inflated their entire GPU stack SKU numbers, like nVidia did. Because they can get away with it. If all GPU makers do the same, the consumers have no choice but to accept and buy whatever they are able.
Because of AMD we now have absolute bottom SKUs like RX 7600 (7500 in reality) for $250 MSRP.
But don't tell me the production of these almost four years old GPUs is expensive. There's nothing expencive in these cut down refreshes of 6600.
It never ceases to amaze me how forum randos like you and me can see this, but AMD's highly-paid sales and marketing team cannot.
Might be because they are doing this for their masters.
It's amazing that Nvidia sells with 75% profit margin (officially) and people keep seeing only AMD as the greedy company. They even congrats one another for their common finding.
Please, do not consider this as personal. There's just something I would like to tell in response.
Then this nVidia is not the choice. It's better to buy the rival product... wait, it's priced the same way!
nVidia got away, because ignorant people, and scammy miners, went and bought their cards in rows/pallets. They made the image, that scammy gouging price is "normal", due to this and due to that.
Now AMD, instead of use the situation, and show themselves, as a fair company and competitive market player, have joined the nVidia's game (The way it meant to be played), and have set these scalping prices in concrette, forever. Because the market price depends on all participants. If major players inflate their prices, this becomes a sign for the resellers/distributors that they can do whatever they can.
Why this article exists at all? Because AMD, distributors and sellers went loose. They've get used to scalping prices, and will never allow anyone to lower them with the death grip. The, distributors and sellers have became the scalpers themselves. They are another reason, why the cards for sane prices.
My look at the situation is this (if this article is true ofc): AMD thought that nVidia is going to price 5070 $650, or at least $600. They've sold overpriced stock to the channels. Then, the last have become angry, because they cannot get the usual inflated profits, and went rogue. The possible outcome is, either the distributors/sellers give up, and accept the AMD's proposal, or they will discard it, and will go all-in for nVidia. Because with the later, there's no (over)pricing limits, and consumers will buy them for whatever price.
You blame people for blaming AMD for their own faults. The worst offender is not the one, that made the bad, but the one that seen that, and did the same or worse. This doesn't remove the fault of nVidia, but makes AMD even worse, in the eyes of people/buyers. The problem of AMD is that they've seen all the cr*p that is happening, and still joined the nVidia and their scammy garbage. AMD shown that their attitude towards their buyers, and that their don't care about their customers at all.
Now look, how at intel. They have somewhat inferior product. But they still are good competitive products overall. And their entire stock of B580 already sold out, because they've priced realistically.
Could Intel price their products the nVidia way? Absolutely! Would they do it in future, when they get the fame and the mindshare? Most likely. This is intel after all. They've been overpricing their CPUs for more than a decade. But for now, props for Intel for doing realistic moves. They see, that their drivers are still raw, and their Arc brand is still not well known enough.
Current AMD on the other hand, in this "Battlemage" situation, would just price their cards the same as nVidia, without thinking twice. And then, they would look with amazement, why their stuff doesn't sell. This is entire AMD, and their useless PR and marketing team.
Best regards!
