AMD CPUs had 92% Market Share at German PC Hardware Retailer in January

[AleksandarK]

German PC hardware retailer MindFactory sold an astonishing 25,625 AMD and Intel CPUs in January 2025. However, an honor falls to AMD this time, as Team Red has managed to capture as much as 92.16% (23,615) of all units sold by this retailer. Not only did it leave Intel with 7.84% (2010) of total units sold, AMD also beat Intel in average selling price, where AMD managed to keep ASP at 320 Euros, while Intel buyers were considering some less expensive CPU SKUs at 290 Euros. This has resulted in AMD's revenue share recording 93.45% at 8,300,674 Euros, while Intel left a smaller mark at 6.55% or 581,959 Euros. The best-selling CPU was AMD's Ryzen 7 9800X3D, sold in 8,390 units in January.

A detailed analysis of socket distribution reveals AMD's AM5 platform's overwhelming dominance, securing 18,410 units or 71.84% of total sales. The mature AM4 platform maintains a significant market presence with 5,205 units (20.31%), showing strong continued demand for AMD's previous-generation socket. Intel's LGA 1700, compatible with 12/13/14th generation processors, accounted for 1,745 units (6.81%), while their older platforms showed minimal market penetration. The LGA 1851 socket, supporting Intel's latest Core Ultra 200S processors, managed just 185 units (0.72%), with legacy LGA 1200 and LGA 1151 sockets trailing at 55 (0.21%) and 25 (0.1%) units respectively. AMD's latest platform market performance suggests strong consumer confidence in AM5's upgrade path and performance capabilities. This dramatic market share capture by AMD represents one of the most significant shifts in the desktop CPU market in recent years, particularly notable given the higher average selling prices at which AMD CPUs are now sold.



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[Vayra86]

At this rate soon Mindfactory will be selling 150% of AMD"s chips here.

 

[Woomack]

I find it weird that reports are always from this one store and always give 90%+ sales for AMD chips while I have contacts in distribution, and it doesn't look anything close in many other places.

 

[Clawedge]

Intel says...

 

[SL2]

It has been said a million times by now, people don't go there when they want to buy intel.

Neither 265K nor 285K retail is in stock. If I wanted one I'd definitely buy somewhere else.

Meanwhile..

 

[Melvis]

Smart people those Germans!

 

[JustBenching]

I find it weird that reports are always from this one store and always give 90%+ sales for AMD chips while I have contacts in distribution, and it doesn't look anything close in many other places.

Its because its basically an amd distrubutor. They have special offers on amd hardware. Everyone in the country that wants to buy amd buys from there.

But the comments are always funny. 90% buys amd, smart buyers. 90% buying nvidia, idiots and sheep and they'd buy nvidia no matter what.

 

[AusWolf]

Meanwhile, my netbook has a 100% market share on Intel Celeron CPUs. Top that, b*tch!

 

[Bwaze]

I find it weird that reports are always from this one store and always give 90%+ sales for AMD chips while I have contacts in distribution, and it doesn't look anything close in many other places.

Do other places offer sales numbers like Mindfactory does?

And this is of course sales to people who DIY assemble computers at home. Mostly gamers.

How large of a market share this has, compared to buying pre-assembled gaming, home, office PCs, where priorities might be completely different? I think public still kind of associates PCs with Intel, no matter what AMD does, also Intel was very successful in enforcing their CPUs into computer builds from large partners. So even if sales to DIY builders of gaming computers would be 0, Intel still wouldn't just die all of a sudden.

 

[AusWolf]

Do other places offer sales numbers like Mindfactory does?

And this is of course sales to people who DIY assemble computers at home. Mostly gamers.

The problem is that even if you find individual store sales numbers like this one, there is a massive variation among them. So individually, they don't mean a thing.

 

[Bwaze]

The problem is that even if you find individual store sales numbers like this one, there is a massive variation among them. So individually, they don't mean a thing.

Yes, but Mindfactory is one of the largest stores in Europe. Before they started blocking sales to other countries (they even check if you're using packet forwarding service), most of the Eastern Europe builders ordered from them.

And they aren't exclusively AMD sellers - they might have larger stock of AMD CPUs and more discounts, but that's related to popularity of that company's product, not some sponsorship.

 

[usiname]

I find it weird that reports are always from this one store and always give 90%+ sales for AMD chips while I have contacts in distribution, and it doesn't look anything close in many other places.

Because this is the reality, 80-90% of all CPU sales are for AMD, Mindfactory, Amazon, etc. everywhere where the sales are reported, but this is DIY. Still Intel have 75% of the x86 CPU market share, thanks to its schemes and anti-competition practices forcing their trashes across all OEMs forcing them to not sell AMD and there we are, when the people have choice they choose AMD, only the most desperate fanboys or completely clueless fooled by the Intel's fanboys buy Intel.

Look at CES 2025, 90% of all gaming laptops are equipped with Arrow Lake, imagine how deep is the Intel's cartel to force the worst gaming CPU that is on par with 2022 Alder Lake in all these gaming laptops

 

[JustBenching]

Because this is the reality, 80-90% of all CPU sales are for AMD, Mindfactory, Amazon, etc. everywhere where the sales are reported, but this is DIY. Still Intel have 75% of the x86 CPU market share, thanks to its schemes and anti-competition practices forcing their trashes across all OEMs forcing them to not sell AMD and there we are, when the people have choice they choose AMD, only the most desperate fanboys or completely clueless fooled by the Intel's fanboys buy Intel

But that argument doesn't translate to gpus, those same people when they have a choice they buy nvidia. I guess they get clueless when it comes to gpus

 

[AusWolf]

Yes, but Mindfactory is one of the largest stores in Europe. Before they started blocking sales to other countries (they even check if you're using packet forwarding service), most of the Eastern Europe builders ordered from them.

And they aren't exclusively AMD sellers - they might have larger stock of AMD CPUs and more discounts, but that's related to popularity of that company's product, not some sponsorship.

Then why is AMD quoted to have a global market share of 28.7% for desktop PCs in Q4 2024, while 62% only in South Korea in Nov 2024? All this data is correct, but variations are too big to draw any conclusion.

 

[csendesmark]

Last year I bought an N100 based mainboard (for local low consumption NAS)
And the awesome new AMD Ryzen 9 9950X
So it is 50/50 for me

 

[SL2]

Before they started blocking sales to other countries (they even check if you're using packet forwarding service),

Do you know why?

 

[DAPUNISHER]

AMD dominates retail here in the U.S. too. Prebuilts is where they have a lot of wood to chop. On that note: the new Dell partnership is a hell of a milestone few would have thought possible 10 years ago.

 

[Kenjiro]

But that argument doesn't translate to gpus, those same people when they have a choice they buy nvidia. I guess they get clueless when it comes to gpus

It translates partially. NVidia's behind the scenes actions with AIB manufacturers do limit competition. Marketing with sometimes small, but sometimes blatant lies like 5070 > 4090 catches many, many naive customers.

 

[Bwaze]

Do you know why?

EU market zone is not a free market for end customers, it seems.

I can imagine buying tech equipment from Western European stores that had much lower prices than Eastern European ones with large margins was so prevalent this entered politics, and stores suddenly got all kinds of problems for selling to certain countries - so many simplified and stopped it, and countries so protected their uncompetitive home tech stores.

Then why is AMD quoted to have a global market share of 28.7% for desktop PCs in Q4 2024, while 62% only in South Korea in Nov 2024? All this data is correct, but variations are too big to draw any conclusion.

We also have to take account that most of these reports are just estimates - Intel, AMD of course have their own correct numbers of CPUs sold, but are not releasing them in any comparable way. So analysts have to estimate from various sources, and these estimates can be wildly wrong.

 

[AusWolf]

We also have to take account that most of these reports are just estimates - Intel, AMD of course have their own correct numbers of CPUs sold, but are not releasing them in any comparable way. So analysts have to estimate from various sources, and these estimates can be wildly wrong.

Because we, consumers, keep babbling on about meaningless details like market share and comparisons based on number of units sold while companies only care about revenue (which is published, by the way).

AMD Reports Fiscal Fourth Quarter and Full Year 2024 Financial Results

AMD today announced financial results for the fourth quarter and full year of 2024. Fourth quarter revenue was a record $7.7 billion, gross margin was 51%, operating income was $871 million, net income was $482 million and diluted earnings per share was $0.29. On a non-GAAP basis, gross margin...

www.techpowerup.com

 

[Contra]

Then why is AMD quoted to have a global market share of 28.7% for desktop PCs in Q4 2024, while 62% only in South Korea in Nov 2024? All this data is correct, but variations are too big to draw any conclusion.

Obviously, because market share is a percentage of the total number of computers on the planet since the 1980s or so. And it takes a long time for market share to change significantly.

 

[Bwaze]

Obviously, because market share is a percentage of the total number of computers on the planet since the 1980s or so. And it takes a long time for market share to change significantly.

No, that's impossible to quantify, market share is usually well defined as percentage of sales of new products.

 

[3valatzy]

At this rate soon Mindfactory will be selling 150% of AMD"s chips here.

The bad thing is that the Radeon sales are like 1.5%.

 

[AusWolf]

No, that's impossible to quantify, market share is usually well defined as percentage of sales of new products.

Which new products? What is a new product? Over how much time? If you really think about it, market share isn't easy to define.

 

[SL2]

EU market zone is not a free market for end customers, it seems.

I can imagine buying tech equipment from Western European stores that had much lower prices than Eastern European ones with large margins was so prevalent this entered politics, and stores suddenly got all kinds of problems for selling to certain countries - so many simplified and stopped it, and countries so protected their uncompetitive home tech stores.

I take that as a no.

I mean, it's not like no one is selling across EU.

Spoiler: Examples