AMD Radeon RX 9070 XT Launch Allegedly Set for March 6

AusWolf · Thursday at 11:56 AM

Assimilator said:
But the latter is a component of the former. After all, with 0 marketshare you have nobody buying your product and therefore 0 possible profit! Yes, it is possible to have a very small marketshare but massive profits, if you are in a very niche industry and/or have a captive target market (e.g. ASML to TSMC) - which is not the case for consumer products. So therefore in the consumer space, it is entirely correct to say that companies live on their marketshare.

You can also have better profit if you minimise expenses - which is exactly why we'll only have two RDNA 4 chips. The burger van in the corner doesn't have to compete with McDonald's for market share.

Sure, market share is important in AMD's case, but not important enough to sell GPUs at a loss.

Vayra86 · Thursday at 12:07 PM

AusWolf said:
You can also have better profit if you minimise expenses - which is exactly why we'll only have two RDNA 4 chips. The burger van in the corner doesn't have to compete with McDonald's for market share.

Sure, market share is important in AMD's case, but not important enough to sell GPUs at a loss.

The burger van in the corner will also be spending all of his working days to keep his head above sea level, and will never become even a local chain of restaurants. But yes you can keep flipping burgers. Yay?

I don't disagree about selling at a loss, but realistically, AMD is stuck between the furnace and the tongs. Another issue for their burger van situation is the competing burger van called Intel, flipping burgers at a lower price and with a few new sauces on the menu.

kapone32 · Thursday at 12:15 PM

This card is more PC porn.

AusWolf · Thursday at 12:15 PM

Vayra86 said:
The burger van in the corner will also be spending all of his working days to keep his head above sea level, and will never become even a local chain of restaurants. But yes you can keep flipping burgers. Yay?

Ok, bad example. Take a popular local chain of 2-3 restaurants. With that, you still don't compete with McDonald's, but you can make a decent living. Probably way more decent than your average minimum wage McDonald's worker can.

Vayra86 said:
I don't disagree about selling at a loss, but realistically, AMD is stuck between the furnace and the tongs. Another issue for their burger van situation is the competing burger van called Intel, flipping burgers at a lower price.

Intel only has one lower midrange card that is barely available. Their burger flipping doesn't pose a threat.

Vayra86 · Thursday at 12:21 PM

AusWolf said:
Ok, bad example. Take a popular local chain of 2-3 restaurants. With that, you still don't compete with McDonald's, but you can make a decent living. Probably way more decent than your average minimum wage McDonald's worker can.

Intel only has one lower midrange card that is barely available. Their burger flipping doesn't pose a threat.

If AMD keeps focusing on last gen's performance and Intel keeps incrementally moving forward, you can rest assured they'll beat AMD at some point. They have a ways to go though I agree. Probably will be buying a new burger van before it happens, too.

But I think the burger van example is a perfect one, its what AMD's trajectory really is for PC dGPU: they have shrunk the menu down to TWO items and neither is cream of the crop. Maybe they'll become a local restaurant chain again with UDNA and a real menu? On the console side though, they're the McDonalds.

Damn this analogy works miracles, much better than car comparisons.

AusWolf · Thursday at 12:27 PM

Vayra86 said:
If AMD keeps focusing on last gen's performance and Intel keeps incrementally moving forward, you can rest assured they'll beat AMD at some point. They have a ways to go though I agree. Probably will be buying a new burger van before it happens, too.

But I think the burger van example is a perfect one, its what AMD's trajectory really is for PC dGPU: they have shrunk the menu down to TWO items and neither is cream of the crop. Maybe they'll become a local restaurant chain again with UDNA and a real menu? On the console side though, they're the McDonalds.

I'll see whether Intel is moving forward when (if) they release the B770. All we have from them in this generation is one randomly released lower midrange card that mostly isn't available, and no news on the rest of the product stack other than "it's coming". They seem to me like a burger van that is only open on weekends because the owner has a Monday to Friday job at a factory, but only on some weekends because the owner also likes to party on a Friday night sometimes. Competition without consistency isn't competition.

Vayra86 · Thursday at 12:29 PM

AusWolf said:
I'll see whether Intel is moving forward when (if) they release the B770. All we have from them in this generation is one randomly released lower midrange card that mostly isn't available, and no news on the rest of the product stack other than "it's coming". They seem to me like a burger van that is only open on weekends because the owner has a Monday to Friday job at a factory, but only on some weekends because the owner also likes to party on a Friday night sometimes. Competition without consistency isn't competition.

Confirmed. The Burger Van Analogy is a thing now

AusWolf · Thursday at 12:34 PM

Vayra86 said:
Confirmed. The Burger Van Analogy is a thing now

Oh my... We made TPU history! :roll:

Shou Miko · Thursday at 12:34 PM

Assimilator said:
They can disrupt the market without setting their heads on fire. Undercutting your competitor does not imply bankrupting yourself to do so.

Correct @Assimilator and AMD makes about 50% on their RDNA cards where Nvidia makes 100%.

Intel makes way less but ain't really loosing money if I remember correct and AMD ain't afraid on their Radeon line up to make even less money to undercut Nvidia.

What is just a bit of a bummer sometimes is that AMD launches a Radeon product that is a bit higher than their msrp and then 2-4months later cutting prices because of low sales instead of starting at the msrp that was the original gold.

I really really hope that AMD this time has manages to stock on RX 9070 and RX 9070 XT and they go for around 599USD for the XT and 499USD for the RX 9070.

It's sad about the delay yes, but if this means drivers and everything just falls in the right slots and nothing really goes wrong maybe stock don't sell out would be a plus without many next to none faulty cards not like RTX 5090/80 cards already having problems.

Assimilator · Thursday at 12:40 PM

Sound_Card said:
You are a grade A troll.

What a confusing and entertaining contradiction you put yourself in.

If only cockroaches had reading comprehension.

Krit · Thursday at 1:17 PM

AMD promises "full details" on Radeon RX 9070 series soon - VideoCardz.com

More RX 9070 details coming AMD Frank Azor promises full disclosure soon. Yesterday, AMD provided an update on its upcoming RDNA4 graphics cards, confirming that the new GPUs are scheduled to launch in early March. The company seems to be offering more precise launch date details, but there is...

videocardz.com

Bomby569 · Thursday at 2:39 PM

Krit said:
AMD promises "full details" on Radeon RX 9070 series soon - VideoCardz.com

More RX 9070 details coming AMD Frank Azor promises full disclosure soon. Yesterday, AMD provided an update on its upcoming RDNA4 graphics cards, confirming that the new GPUs are scheduled to launch in early March. The company seems to be offering more precise launch date details, but there is...

videocardz.com

AMD just can't shut up and at the same time they say nothing. It's the duality of business

Macro Device · Thursday at 2:59 PM

TSiAhmat said:
Wouldn't it be the 9070 GSE (Golden Snake Edition)?

Whatever makes their train move.

AusWolf · Thursday at 9:00 PM

Krit said:
AMD promises "full details" on Radeon RX 9070 series soon - VideoCardz.com

More RX 9070 details coming AMD Frank Azor promises full disclosure soon. Yesterday, AMD provided an update on its upcoming RDNA4 graphics cards, confirming that the new GPUs are scheduled to launch in early March. The company seems to be offering more precise launch date details, but there is...

videocardz.com

"Soon." I love words that you can interpret whichever way you want. :rolleyes:

oxrufiioxo · Thursday at 9:03 PM

AusWolf said:
"Soon." I love words that you can interpret whichever way you want.

The funny thing is reviewers have had cards for a while they just don't have drivers.....

AusWolf · Thursday at 9:10 PM

oxrufiioxo said:
The funny thing is reviewers have had cards for a while they just don't have drivers.....

There was an article that the Linux driver was almost ready... In July last year. I don't know what's taking them so long.

oxrufiioxo · Thursday at 9:16 PM

AusWolf said:
There was an article that the Linux driver was almost ready... In July last year. I don't know what's taking them so long.

A. They found a last minute bug causing instability, black screens etc.

B. Performance was extremely variable with some games beating a 4080 and other losing to a 7900GRE.

C. They caught wind of Nvidia lower than expected pricing and got spooked

D. It's AMD they almost never make sense with gpu launches.

My bet it's one of these with C/D being the most likely lol.

wNotyarD · Thursday at 9:19 PM

oxrufiioxo said:
A. They found a last minute bug causing instability, black screens etc.

B. Performance was extremely variable with some games beating a 4080 and other losing to a 7900GRE.

C. They caught wind of Nvidia lower than expected pricing and got spooked

D. It's AMD they almost never make sense with gpu launches.

My bet it's one of these with C/D being the most likely lol.

E. All the former options.

oxrufiioxo · Thursday at 9:22 PM

wNotyarD said:
E. All the former options.

I contemplated putting E. all of the above lol but since RDNA2 their drivers have been super solid for me anyways.

wNotyarD · Thursday at 9:29 PM

oxrufiioxo said:
I contemplated putting E. all of the above lol but since RDNA2 their drivers have been super solid for me anyways.

For me as well, nothing earth shattering with RDNA3, but I couldn't not make the joke :laugh:

dir_d · Thursday at 10:08 PM

I really dont believe they have any issues with drivers. I think they got spooked by Nvidia's price plus, they knew the cards that they were competing against weren't coming out till end of Feb/start of March. Why not sure up the dam so to speak by making FSR 4 a complete product and giving RDNA 4 some detailed love since it is a stop gap generation.

eidairaman1 · 2025-02-07T01:23:55+0000

springs113 said:
Bankrupt? Where? I think some of yall need to really go do some research. Their gpu division(overall) has made the most money ever in company history.

Not in dgpu, igpu yes.

Neo_Morpheus · 2025-02-07T02:51:07+0000

Selling at a loss is not logical, but if you have other products that can subsidize that one in particular, its a valid course of action. Especially if that failing product can take down the whole division.

I havent read anything stating this, but I am pretty sure that Dr. Lisa Su might have given the Radeon division an ultimatum, fix this or we will abandon it.

I imagine that would be just the discrete graphics, the iGPU, consoles, professional and Data center gpus will be spared.

We have to understand how bad it is for AMD in the gpu market right now and they need to start acting desperately, especially for our sake (the ones that dont like to give Ngreedia money).

springs113 · 2025-02-07T03:03:14+0000

eidairaman1 said:
Not in dgpu, igpu yes.

Dgpu sales is not bad either and at the end of the day, they're all grouped together. Regardless AMD is not really losing, we are. We the consumers aren't making the proper decisions when it comes to purchases. Hence the current market. I just watched a dude blame AMD because his 7900xtx system was not running spiderman 2 properly, only to find out that it was his ssd that was the issue. The comment section ripped AMD a new one yet no apologies for the incorrect initial assumption.

Rightness_1 · 2025-02-07T06:57:37+0000

dir_d said:
I really dont believe they have any issues with drivers. I think they got spooked by Nvidia's price plus, they knew the cards that they were competing against weren't coming out till end of Feb/start of March. Why not sure up the dam so to speak by making FSR 4 a complete product and giving RDNA 4 some detailed love since it is a stop gap generation.

They got spooked by nv's 5% perf uptick on the 5070ti.

Processor	Various Intel and AMD CPUs
Motherboard	Micro-ATX and mini-ITX
Cooling	Yes
Memory	Overclocking is overrated
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Motherboard	MSI MAG Mortar b650m wifi
Cooling	CPU: Thermalright Peerless Assassin / Case: Phanteks T30-120 x3
Memory	32GB Corsair Vengeance 30CL6000
Video Card(s)	ASRock RX7900XT Phantom Gaming
Storage	Lexar NM790 4TB + Samsung 850 EVO 1TB + Samsung 980 1TB + Crucial BX100 250GB
Display(s)	Gigabyte G34QWC (3440x1440)
Case	Lian Li A3 mATX White
Audio Device(s)	Harman Kardon AVR137 + 2.1
Power Supply	EVGA Supernova G2 750W
Mouse	Steelseries Aerox 5
Keyboard	Lenovo Thinkpad Trackpoint II
VR HMD	HD 420 - Green Edition ;)
Software	W11 IoT Enterprise LTSC
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Power Supply	MSI 750w
Mouse	G502

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Keyboard	Makes some noise. Probably onto something.
VR HMD	I live in real reality and don't need a virtual one.
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Processor	Ryzen 5950x / Threadripper 3960x
Motherboard	Asus x570 Crosshair viii impact/ Asus Zenith ii Extreme
Cooling	Ek 240Aio/Custom watercooling
Memory	32gb ddr4 3600MHZ Crucial Ballistix / 32gb ddr4 3600MHZ G.Skill TridentZ Royal
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Power Supply	Corsair SF750w/ Seasonic Prime Titanium 1000w
Mouse	Razer Viper Ultimate wireless/ Logitech G Pro X Superlight
Keyboard	Logitech G915 TKL/ Logitech G915 Wireless
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AMD Radeon RX 9070 XT Launch Allegedly Set for March 6

The Exiled Airman