AMD Teases Ryzen AI Max+ 395 "Strix Halo" APU 1080p Gaming Performance, Claims 68% Faster than RTX 4070M

[igormp]

Yeah, that's a lame attempt to try and sell it, but people buying it for that purpose, have the money, but are no technical idiots. They need more than that.

Fwiw, no hardware company goes around shouting LLM perf numbers, specially at an even like CES that's mostly targeted to end consumers.

I doubt that many people will be buying Strix Halo $2000+ laptops/mini-PCs to run games at 1080P. Maxxed out Strix Halo 395 PCs basically a mini-workstation level configuration (cores, max ram, ram bandwidth, speed), and they are missing the opportunity in marketing it as such. AI crazed people have money burning in their hands waiting for somebody to sell them more unified memory for bigger models, gamers - not so much.

Agreed. HP and others are already in the works with such mini-workstations, and I'm pretty sure they'll market those products in a way you'd expect: big unified memory for LLMs.

 

[mkppo]

Why laptop? It'd do great in any SFF.

I SO want to tinker with this in a desktop form factor

It will also be slower but you know, zombie buyers believe the marketing

I mean there is a reason they chose a tablet to compare it against. If im not mistaken a dekstop 4070 is ~50% faster than a mobile 4070. AMD claims their APU is 68% faster than the 4070m, which makes it faster than a desktop 4070. Aight

Desktop 4070 is in a different bracket altogether and is much faster. AMD were comparing it to mobile 4070, I don't think anyone was comparing it to the desktop version (unless I missed it and someone claimed it here)

 

[Sound_Card]

Strix Halo is a mobile SoC, why are people trying to compare it to the desktop 4070? Is this confusion coming from the fact that Nvidia name the mobile and desktop 4070 the same? I give Nvidia credit, their confusing marketing at least works for their benefit.

 

[trsttte]

AMD claims their APU is 68% faster than the 4070m

"up to", it's the usual marketing drivel, some cherrypicked game did really really well for AMD, probably borderlands looking at the FPS numbers. The average was 23.2% (referring to Wccftech's calculations which are in the article, right next to the 68% actually) but neither number is on the "how to sell" document.

Something I just noticed is they say native frames before the fps numbers so we can assume no DLLS or FSR upscalling or frame generation right?

 

[batuhan]

İ9 13900h probably uses more power so at both 120w CPU+gpu config aı max 395 gpu uses more power but comparison is still legit. But CPUs like 285h should give much better results at limited power .

 

[3valatzy]

Who cares.

AMD and the loyal clients. If AMD can't sell more than few discrete mobile Radeons, then integrating the GPUs inside the much more interesting CPUs would give a good market share increase.
The thing is the price. In order to make the likes of ASUS, Gigabyte, MSI, HP, Lenovo, Acer and others put these in their notebook offerings.

 

[progste]

AMD and the loyal clients. If AMD can't sell more than few discrete mobile Radeons, then integrating the GPUs inside the much more interesting CPUs would give a good market share increase.
The thing is the price. In order to make the likes of ASUS, Gigabyte, MSI, HP, Lenovo, Acer and others put these in their notebook offerings.

weird, I thought anyone who wants good performance and portability would care about high performance iGPUs.

 

[trsttte]

AMD and the loyal clients. If AMD can't sell more than few discrete mobile Radeons, then integrating the GPUs inside the much more interesting CPUs would give a good market share increase.
The thing is the price. In order to make the likes of ASUS, Gigabyte, MSI, HP, Lenovo, Acer and others put these in their notebook offerings.

Way to miss the point. This is being marketed for gaming when gaming is yesterday's news, now it's all about AI. They have a big benchmark graph on the first page with what seems like a footnote about strix halo being faster than a 4090 on llama 70B on the second page - that should be the first thing there in bold, this will be fast and has a ton of memory you can't get elsewhere!

Price is always important but it easily becomes irrelevant when AMD is the only game in town offering up to 96gb dedicated memory for accelarating AI models with a gpu of a decent size, this needs to be the headline, not that "it's faster than a 4070 in gaming"