But aren't NVidia GPUs nowadays serve much less than 0.01% ? At least that's what 5xxx series launch looked like.
On a more serious note, the industry went through several such changes, including during transition to ATX PSUs. Only now there might be a window for us to influence the next standard. If the change were coming what would you like to see in the connectors and PSUs ?
5090s are vanishingly rare right now, 4090s are reasonably common but still comfortably under 1% of gamers, and therefore likely to be under 0.1% of the wider home PC industry. I don't have an exact figure but 99.x% are served just fine by existing, compatible, ubiquitous, 12V ATX PSUs.
The problem isn't that 48V wouldn't be a good idea, it's that 48V isn't needed by the mass-market, so they won't shoulder the cost of adoption or change. These are basic, proven economic behaviours that I have no control over, it's just the way the world works.
OEMs switched to ATX12VO because it saved costs overall when they were paying for both the PSU and the motherboard. 48V has no economic incentive so it
cannot survive. I don't make the rules of economics, I'm simply telling you what they are. Changes that don't result in profit increases either never make it to market in the first place, or fail and get withdrawn from the market. The last time we drastically changed PSU standard was 30 years ago, and that was a direct result in the prior standard becoming incompatible with CPU coolers and longer ISA/PCI cards. It was a combined case/motherboard/PSU redesign and it only worked because the DIY PC industry barely existed at the time, it was a fraction the size it is today and most people bought prebuilts from companies like Compaq/Dell/Packard Bell/Gateway2000 etc. OEMs adopted the change out of necessity, and since they controlled 90% of the market, the DIY industry just followed it.
As you can probably tell, this situation no longer applies, and it's why attempts to move to other standards like BTX, DTX, and ATX12VO either failed, or are struggling to gain traction outside of niche markets like low-end prebuilts.