The amount of whiners in here is insane; who really believe AMD should be selling at a loss.
$150 Less for Similar if not better performance is a steal. But I guess people nowadays don’t know a good deal if they see one.
But you’ll never please the masses
It's only a steal if you can live with the perennial problems and second class treatment by pretty much
any swdev out there. Performance isn't everything, I'd say raw performance is barely half the story these days. They may not have had chart topping performance last generation, but what really hurt them wasn't that the 7900 XTX was a "discount 4080" with good raster but crap RT. What hurts AMD and will continue to hurt them for a significant while longer is that a modern GPU is only as good as the software that supports it, and this is an area where Radeon sorely lacks.
AMD needs to foster an ecosystem, provide a highly programmable runtime (just like CUDA), up their driver game tenfold if not a hundredfold by working close to swdev at both open-source and proprietary projects, placing their engineering teams at the disposal of soft houses and game studios alike, tighten their driver release schedule, improve quality assurance, etc. - these are all things that Nvidia has done,
it's what enables them. And then there is marketing. They have to make people
desire their products... my focus is way too technical as I'm personally not swayed by marketing, but so many people who aren't tech savvy are, and right now? Frank and McAfee would both have trouble selling ice cold Coca-Cola to a billionaire dehydrated man in a scorching desert.
An aggressive pricing strategy might claw back 5% market share over the next quarter or two, until it inevitably begins to dwindle again as buyers start getting remorse (they aren't getting day one game ready drivers, they aren't getting any dibs on the new techs that come up, their GPU doesn't work with emulator X, app Y is horribly broken, program Z requires a compute library their card won't support, their streams look like a VHS, etc.), prices on NVIDIA RTX GPUs begin to stabilize and GeForce brings something new and innovative to the table. And the cycle repeats.
Has no one even stopped to question why we have Apple-esque MSRPs plus scalping factor and they still retain 90%+ market share? This is just perplexing to me. I cannot fathom it.
It's not - it's 338 bucks in 2016's money.
