The new one consumes more power and due to (I^2)r the increase to connectors/cables heating is exponential. Many 4090 cards have melted connectors, hundreds and hundreds of cards. Not maybe super significant amounts compared to total sales, but the problem is going to be a worse on these new cards.
In gaming, the 4090 consumes 411W, the 5090 587W, according to the TPU review. Amperage is then ~34 A vs. ~49 A. On a perfectly balanced connector that means ~5.8 A per lead vs. ~8.2 A. Assuming a great 1 milliohm resistance to each pin, the heat loss in the connectors is 0.4W on the 4090 and 0.8W on the 5090. Not a bad amount at all for either, but this is close to a best case scenario.
Assuming a maximum in spec resistance of 5 milliohms, again perfectly balanced across the connector the heat output would be 2W on 4090, but already pretty high 4W on the 5090.
Add some resistance imbalance and you are going to have problems for sure.