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Following the NGOHQ episode with devising software that lets users accelerate GPU-based NVIDIA PhysX API on Radeon accelerators, and with NVIDIA coming in support of such an effort, a general opinion was made that NVIDIA sought an industry-wide domination of CUDA as the de-facto general purporse graphics processing (GPGPU) architecture, with putting their investment of acquiring Ageia Technologies to good use by pushing the PhysX API. Although it comes as a good news for AMD that their graphics cards that are already optimized for Havoc physics could now support PhysX acceleration, it's not in the best interests of the company that they allow the growth of CUDA and components based on it to this extent, since AMD has its own FireStream line of products and a GPGPU architecture in the making.
TG Daily spoke with Richard Huddy, Manager of Worldwide Developer Relations, and Godfrey Cheng, Director of Product Marketing, two key individuals with AMD. When it comes to the most interesting question of PhysX implementation on Radeon, Mr. Cheng says that AMD has no problems encouraging the use of feature-enhancing 'middleware', and that they have no arguments in NVIDIA going ahead with propogating their PhysX middleware as long as they don't put Radeon accelerators into a unfair disadvantage.
A clever stand, AMD says it doesn't mind PhysX if it performs the way is should, as long as PhysX isn't used to show performance advantages with NVIDIA products, or to put it coarsely "PhysX works best on GeForce", AMD doesn't have a problem in letting NVIDIA release their middleware that allows Radeon users PhysX. They would rather not allow PhysX at all than to see a "PhysX works best on GeForce" public opinion. Another clever use of words by Cheng was terming PhysX as middleware, portreying it as 'something optional', with clear undertones of downplaying it. In other words, AMD won't fall on its knees begging NVIDIA for PhysX, and there might not be a license of technology that NVIDIA would sell to AMD. So AMD leaves it to the users to install and use middleware from any reliable source, even if it has to be NVIDIA. Pretty nifty for higher 3DMark scores and more accurate 'crate-breaking'.
View at TechPowerUp Main Site
TG Daily spoke with Richard Huddy, Manager of Worldwide Developer Relations, and Godfrey Cheng, Director of Product Marketing, two key individuals with AMD. When it comes to the most interesting question of PhysX implementation on Radeon, Mr. Cheng says that AMD has no problems encouraging the use of feature-enhancing 'middleware', and that they have no arguments in NVIDIA going ahead with propogating their PhysX middleware as long as they don't put Radeon accelerators into a unfair disadvantage.
A clever stand, AMD says it doesn't mind PhysX if it performs the way is should, as long as PhysX isn't used to show performance advantages with NVIDIA products, or to put it coarsely "PhysX works best on GeForce", AMD doesn't have a problem in letting NVIDIA release their middleware that allows Radeon users PhysX. They would rather not allow PhysX at all than to see a "PhysX works best on GeForce" public opinion. Another clever use of words by Cheng was terming PhysX as middleware, portreying it as 'something optional', with clear undertones of downplaying it. In other words, AMD won't fall on its knees begging NVIDIA for PhysX, and there might not be a license of technology that NVIDIA would sell to AMD. So AMD leaves it to the users to install and use middleware from any reliable source, even if it has to be NVIDIA. Pretty nifty for higher 3DMark scores and more accurate 'crate-breaking'.
View at TechPowerUp Main Site
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![[I.R.A]_FBi](https://tpucdn.com/forums/data/avatars/l/39/39344.jpg?1384761935){kind=avatar}
my eyes must have been half open when read it.
you are so right phanbuey!!!!! one of these days ATI will know how to write drivers for their cards and maybe bye then i may even try one of their cards then
