NVIDIA Taunts AMD's GCN Architecture Performance

[btarunr]

As AMD's Radeon HD 7900 series is finding ground in the market, and NVIDIA's competitive product line still without a concrete launch schedule, the mind games have begun. In an interview to NordicHardware, a senior NVIDIA official said that NVIDIA expected more from AMD's new GPU family. "Honestly, we expected more from our competitor's new architecture," the official said, indicating two interrelated things:

• AMD's Southern Islands GPU family's performance levels are well within NVIDIA's expectations
• NVIDIA's new architecture will be a lot more powerful than Southern Islands, because it was prepared keeping in mind a faster architecture from AMD than what Southern Islands ended up being

This latest comment could even release some pressure off NVIDIA to rush in a competitive product line.

View at TechPowerUp Main Site

 

[LAN_deRf_HA]

There could be some truth to this if they're really countering AMD's top end chip with a rushed midrange chip.

 

[TheMailMan78]

With 6 months extra development time Im sure they can do something. Of course they better deliver now with this kinda trash talking.

 

[xkche]

"Honestly, we expected more from our competitor’s new architecture,"

Add to this comment:

"but, we take the price of AMD HD7000 like base for ours GTX600 GPU's"

I think that AMD and NVIDIA has a "pact" for prices :shadedshu

 

[vega22]

was anybody blown away by the 7970?

i mean for a double drop in fab tech its not beating the old 580s by that much unless you overclock the nuts off it.

history says the new nv mid range will be on par with the last high end so for amds "top" card to only be 15% ish better than that it doesnt bode well as the 660 should beat the 580 due to the drops in fab tech.

meh all pie in the sky till nv put something in w1z's hands anyway


question in my mind is how much are amd sand bagging and is there more to these cores than they have shown.

 

[Tenxu24]

Many words and a lot of smoke Nvidia, but AMD have already been advanced in this generation launching their products = more sales.

http://www.guru3d.com/article/radeon-hd-7970-crossfire-review/

Surely the new gtx 680 graphics card will cost $ 650 or more. I'm not willing to spend that if within 2 or 3 years will be released another video card with better performance.

 

[LAN_deRf_HA]

"Honestly, we expected more from our competitor’s new architecture,"

Add to this comment:

"but, we take the price of AMD HD7000 like base for ours GTX600 GPU's"

I think that AMD and NVIDIA has a "pact" for prices :shadedshu

Companies use non-verbal price fixing now. Every so often there's a little price scuffle but the primary objective is to slide your cards in between the competition's based on overall performance rather than compete on price.

 

[Delta6326]

It's a never ending cycle sure give NV 6 months, I sure hope they can beat AMD, then give 6 months after that to AMD and sure I hope they can beat NV. It just gos on and on...

 

[claylomax]

"Honestly, we expected more from our competitor’s new architecture,"

Add to this comment:

"but, we take the price of AMD HD7000 like base for ours GTX600 GPU's"

I think that AMD and NVIDIA has a "pact" for prices :shadedshu

There is no pact; high end graphics cards always cost a lot when release, especially when they have no competition. How much was the 8800 Ultra at release?

 

[Volkszorn88]

AMD has the upper hand because they released 79xx series first. Who knows how long it will take nvidia to release their new gpus.

Now here's the best part, if and when nvidia's new gpus crush the 79xx series, they're going to cost way more than 500 bucks and AMD will look at this and say "lol k well now we can start working on the 8k series"

In the end, it works out beautifully for consumers.

 

[the54thvoid]

With 6 months extra development time Im sure they can do something. Of course they better deliver now with this kinda trash talking.

Abso-fucking-lutely. Pie in face if their cards don't rock the planet. Though I have a feeling given the recent reports from CD at S/A that NV may indeed have a good thing coming. And if you can stand the site at all, have a look at how much he's been lambasted by it's users for suggesting NV (and i paraphrase CD) 'are going to win this round on about every single metric'.
And yes, despite what people think about CD, one thing he is not, is an NV fan, at all.

Edit: check out his pricing rumours at semi-accurate. I'm not linking as he has strange track back things going on.

 

[jpierce55]

With 6 months extra development time Im sure they can do something. Of course they better deliver now with this kinda trash talking.

Fully agreed. Of course Nvidea should be 15% stronger or more if they are following 3 months later or MORE!!!

 

[Octavean]

They had me until they used the word "Honestly”,…….

 

[xkche]

There is no pact; high end graphics cards always cost a lot when release, especially when they have no competition. How much was the 8800 Ultra at release?

Jajaja... yes... but look the actual prices and tell me: Why the prices do not down?.

And i think that when the GTX600 come to retail, they will be more expensive... :S
i hope be wrong

Sorry for my english

 

[jpierce55]

Going off topic here, I have a personal opinion on that issue, and I don't think it is exactly a price pact. More like a lets make a maximum sales pact:

1. Only 2 companies= little competition.
2. They realize some people upgrade to something new EVERY release, and those people will go Nvidia or AMD.
3. They quit releasing at the same time as each other in hopes to take advantage of #2.

Not to mention as g-cards get faster people will not upgrade as much, and fewer people will go for the ultra-high end cards. That causes the price to go up as well.

 

[TheMailMan78]

Dont you guys remember when both ATI and Nvidia got fined for price fixing?

 

[entropy13]

It's a never ending cycle sure give NV 6 months, I sure hope they can beat AMD, then give 6 months after that to AMD and sure I hope they can beat NV. It just gos on and on...

What?

HD 5870 - Sept 22 '09
***6 months***
GTX 480 - Mar 26 '10 (AMD ahead by 6 months)
***8 months***
GTX 580 - Dec 9 '10 (previous-gen is 8 months old)
***5 days***
HD 6970 - Dec 14 '10 (Nvidia ahead by 5 days; previous-gen is 14 months old)
***12 months***
HD 7970 - Dec 21 '11/Jan 9 '12 (previous-gen is 12 months old)
***3 months***
GTX Kepler April '12 (AMD ahead by 3 months; previous-gen is 15 months old)

And as you can see, the Fermi-Kepler interval (15 months) is just like the 5800-6900 interval (14 months). It's not like "taking too long" is exclusively Nvidia.

 

[Isenstaedt]

I don't care if they can beat AMD in the high end. I care about the mid-range, where AMD is winning right now. I want to go back to Nvidia because of the options their drivers have.

 

[entropy13]

I don't care if they can beat AMD in the high end. I care about the mid-range, where AMD is winning right now.

Exactly. That's why the mid-range card from Nvidia is supposedly on par to AMD's high end. This is not Nvidia's high-end yet.

 

[semantics]

Lol all this shit talking, i'm surprised they can keep numbers and graphs from popping up while doing all this dick waving.

interesting fact is that everytime I visit the forum under Graphic Cards the number of users on the AMD tab has always been higher than nVIDIA and sometimes even double!Personally I'm more than happy with both my 6950 and I will patiently wait for Kepler release to verify or LMFAO for the above statement...

Might be becuase everyone is unhappy and need help resolving issues with their GPU's

Either way i want to see kepler just to see what nvidia was pushing on Charlie to make him say nice things.

 

[_ALB_R3D X]

interesting fact is that everytime I visit the forum under Graphic Cards the number of users on the AMD tab has always been higher than nVIDIA and sometimes even double!Personally I'm more than happy with both my 6950 and I will patiently wait for Kepler release to verify or LMFAO for the above statement...

 

[badtaylorx]

what i took away from a report i read at s/a is that the new nv chips will be a GK104 and the flagship will be 2-Gk104's on a single chip because Gk110 got scrapped....so i have NO doubt that what basically amounts to 660 sli on a single chip would blow away a 7970 based on the fact that EVGA's 560 ti twin is roughly equal to it allready

 

[erocker]

If Nvidia has a card that's better, release it. Otherwise anything they say without proof, without even an inkling of a demo is just marketing for themselves in hopes that people will not buy their competitors product.

 

[Volkszorn88]

if nvidia has a card that's better, release it. Otherwise anything they say without proof, without even an inkling of a demo is just marketing for themselves in hopes that people will not buy their competitors product.

qft

 

[ace80]

Maybe trash talk but im sure they're gonna take the performance crown again.
What i want to know is if they can challenge in the power efficiency, AMD (Ati) seem to have that sewn down especially in xfire/sli