NVIDIA to Launch GeForce GTX 880 in September

[btarunr]

NVIDIA is expected to unveil its next generation high-end graphics card, the GeForce GTX 880, in September 2014. The company could tease its upcoming products at Gamescom. The company is reportedly holding a huge media event in California this September, where it's widely expected to discuss high-end graphics cards based on the "Maxwell" architecture. Much like AMD's Hawaii press event that predated actual launch of its R9 290 series by several weeks; NVIDIA's event is expected to be a paper-launch of one or more graphics cards based on its GM204 silicon, with market availability expected in time for Holiday 2014 sales.

The GM204 is expected to be NVIDIA's next workhorse chip, which will be marketed as high-end in the GeForce GTX 800 series, and performance-segment in its following GTX 900 series; much like how the company milked its "Kepler" based GK104 across two series. It's expected to be built on the existing 28 nm process, although one cannot rule out an optical shrink to 20 nm later (like NVIDIA shrunk the G92 from 65 nm to 55 nm). The GTX 880 reportedly features around 3,200 CUDA cores, and 4 GB of GDDR5 memory.

View at TechPowerUp Main Site

 

[RejZoR]

I'm interested. Mostly because current gen high end hardly offers any significant upgrade over my current card. I just hope they won't cost 500+ EUR like last gen did. It's ridiculous.

 

[Scatler]

I'm interested. Mostly because current gen high end hardly offers any significant upgrade over my current card. I just hope they won't cost 500+ EUR like last gen did. It's ridiculous.

As if Nvidia ever released top end gpu's at reasonable prices. When you have "top" performance you ask top dollar for it /sarcasm.

 

[RejZoR]

Well, i'm not asking for Titan. Just a high end card (GTX880). Not interested in top end (Titan).

 

[NC37]

204 for sure being milked...ok nothing to see here folks.

AMD...surprise me...I'm waiting for it...come on...you can do it...

 

[arbiter]

As if Nvidia ever released top end gpu's at reasonable prices. When you have "top" performance you ask top dollar for it /sarcasm.

um, gtx680 was 50$ cheaper then AMD 7970 when they released it so take the amd fanboy crap somewhere else

 

[Lionheart]

um, gtx680 was 50$ cheaper then AMD 7970 when they released it so take the amd fanboy crap somewhere else

What!

 

[arbiter]

What!

Launch price of 680 was 500$, at the time AMD was shoving 7970 at people for 550$. Given the lack of any info from AMD on what they are working on, doubt they have anything close to being ready before q1 2015, less they rush it out the door with a crappy cooler on it like they did the last time

 

[RejZoR]

um, gtx680 was 50$ cheaper then AMD 7970 when they released it so take the amd fanboy crap somewhere else

I find that very unlikely since every card that has carried a GTX name has been more expensive as the same grade AMD. That's why i haven't touched a single GeForce since then. Maybe it was 500 bucks on paper launch, but in retail, there is no way it was cheaper.

Though i have to see what AMD will do with R9-390X...

 

[ZoneDymo]

um, gtx680 was 50$ cheaper then AMD 7970 when they released it so take the amd fanboy crap somewhere else

Slow down there cowboy, nowhere did he say he found a 500(+) dollar price tag ok for the competition either, so take your fanboy crap conversation somewhere else

 

[HumanSmoke]

I find that very unlikely since every card that has carried a GTX name has been more expensive as the same grade AMD. That's why i haven't touched a single GeForce since then.

The GTX 680 was initially in short supply, but even a cursory check of the review thread shows that cards were available as MSRP.

maybe it was 500 bucks on paper launch, but in retail, there is no way it was cheaper.

Unless you're playing the "where I am..." card, I think you'll find that isn't the case

 

[alwayssts]

Well, i'm not asking for Titan. Just a high end card (GTX880). Not interested in top end (Titan).

I don't mean to state the obvious, but when nvidia, if not both companies, both retain an efficient 16 rop chip for around 100-150 (gm107/Bonaire), an efficient 32 rop chip for 200-300 (GK104/Tonga or Tahiti), and an equivalent to efficient 48 ROP chip for 400-600 (Hawaii/GK110), where do you expect these (probably efficient 64 ROP parts at low clock with equivalent to around 3840 [amd] -4000 [nvidia] units) to be priced? I personally can't fathom the current high-end dropping much under $400-500 until there is a new process on the horizon. These coming super high-end 28nm chips will probably be very expensive in whatever form they take....even if you don't consider the ever-increasingly ridiculous prices nvidia charges on a high-end card (at least until they have competition).

Going by the reasonable assumption these chips will be shooting for ~4x spec of the ps4 in some form (think ~1ghz x 3840sp/60CUs or 24SMM/3072sp +768sfu), you could expect them to be around a 1/3 faster than a well-cooled stock Hawaii, but really...how much clock headroom could these realistically have versus something like an overclocked 780/290x if staying within 300w? Suddenly the picture of any value equation drops to somewhere around 20% or so performance for whatever massive premium, granted the distinct possibility a larger frame buffer (8GB) that is useful for 4k will largely be held hostage by such parts to justify them.

It's all cool I guess, if that's your jam. The point of diminishing returns from 32 ROP parts to GK110/Hawaii is one thing, but this will likely be another. I don't know about you, but I'll just buy the most efficient thing with similar performance on the next process, thanks. I think it may be wise to consider doing the same, if not finding a couple of the unicorns that are a decently priced 780/Hawaii with a larger buffer.

 

[arbiter]

Slow down there cowboy, nowhere did he say he found a 500(+) dollar price tag ok for the competition either, so take your fanboy crap conversation somewhere else

he said "As if Nvidia ever released top end gpu's at reasonable prices." it was cheaper then AMD's top card. GTX680 did stay at about 500$ mark even with short supply. It wasn't like AMD prices and coin mining price gouging. Newegg kept their prices around 500-520$ for most models depending on brand. Only Amazon I have ever seen blatantly gouge's people like that.

 

[MxPhenom 216]

I find that very unlikely since every card that has carried a GTX name has been more expensive as the same grade AMD. That's why i haven't touched a single GeForce since then. Maybe it was 500 bucks on paper launch, but in retail, there is no way it was cheaper.

Though i have to see what AMD will do with R9-390X...

Jesus, where have you been? NVIDIA released their mid end silicon gpu gk104, since gk110 wasn't working out, it ended up beating AMD top tier 7970 that was bring sold for $550 at the time. Nvidia under cut them with the 680 for $499. I would not have gotten the 680 I got at the time if it wasn't cheaper than the 7970. Then when Nvidia got gk110 out the door I bought the 780.

 

[TheoneandonlyMrK]

Some are very quick with the fanboy crap here, its only pr news lets not get too excited as the cards are not down yet.
I can't see a gtx880 ending up less than 500 $ but it looks like it might have reasonable performance for the price , I'm not convinced by the shader count though either , imho that would be the full bin shader count and its rare for a gpu to be built using the max bin straight away but I suppose if it's 28nm it is a mature process.

 

[hardcore_gamer]

 

[Fluffmeister]

Looking forward to it, should be a nice upgrade from my awesome little GTX 670.

 

[64K]

Yes, you could get a GTX 680 for $500 after launch. I started following the price as soon as they showed up on Amazon and about a month later for some strange reason they put the EVGA GTX 680 on sale for $400 for two days. I think it was a mistake but I got one at that price. It wasn't a high end Kepler then nor is it now. Yes, it was a damn good GPU then and it still is pretty solid now but it's after all a GK104 not a GK110.

 

[rtwjunkie]

I'm definately not excited. It's the same crap they did with the 680, selling a mid-line chip (GK104) as their top end. Not until 780 did Nvidia actually release the top end chip (GK110) as the top end GPU. I'm not gonna buy an 880 with a GM204 marketed as top of the line, when we all know that GM210 will actually be the top of the line 980. I'll keep my 780 and wait till 980. I'm at 1080P, so no loss waiting an extra year.

 

[the54thvoid]

If true....
To be fair, they have every right to sell this as the high end 8 series chip, if performance is there or thereabouts. It's the space in time until 980 comes out that makes it relevant. If 880 is their best card for the best part of a year, then that's cool but if they release another Titan in Spring, that will be a pisser.

 

[rtwjunkie]

I see your pooint, but it feels like too much bait and switch to me, because a year later Nvidia will say, we were just kidding...880 isn't top of the line Maxwell, 980 is, with a proper GM210. In the meantime, they will demand top dollar for 880's, with their middle of the pack chip (as far as Maxwell goes). Sure, GM204 may outperform GK110 in GTX880 form, but that doesn't make it top-tier money. They merely need to be honest, and say "this is our mid-grade chip, so we won't charge you your first-born son to buy it, but it WILL outperform GK110." Make sense?

 

[64K]

The author of the article that the OP sourced speculates that the price of the GTX 880 may be set at between $400 and $450. If it is and it does outperform the GTX 780 non Ti then that would be a good price. If it outperforms the GTX 780 Ti then I suspect it will be priced more than $500 but who knows. It's all speculation at this point. The GTX 680, even though it was a mid range Kepler GPU, outperformed the Fermi flagship refresh GTX 580 so it's possible the GTX 880 may outperform the Kepler flagship GTX 780 Ti.

 

[rtwjunkie]

@64K: yep, you are probably right about it outperforming 780, and I expect it to, like the 680 outperformed 580. If in fact it only prices between $400 and $450, then it is in effect admitting their GM204 equipped card is not the top of the line in the Maxwell series, and I am fine with that. Still waiting for 980 tho!

 

[LAN_deRf_HA]

Just how far off is the die shrink? If they have time history will repeat, 880, T2, 980, because this has proven incredibly profitable for them. But if the die shrinks come soon they might not have time for that whole cycle.

 

[LightningJR]

I remember clearly too that when I bought my 670 at launch it was $399. I wasn't going to be stupid to pay an extra $100 for 3-5% more performance. This was my thinking at the time. There's a possibility it'll be ~$500 but I doubt it since the 780ti is so expensive and it'll eclipse that in performance for sure. NVidia wont cut the prices of those cards by 50% to keep it's new card from ruining the others chance of selling.