ASUS to Cut Motherboard Prices by 5-10%

btarunr · Sep 10, 2014

ASUS is preparing to cut prices of its motherboards by 5-10%, according a Taiwan-based newspaper. The Economic Daily News (translated) reports that the company is preparing these 5-10% retail price-cuts across its lineup, in a bid to compete better with second-best (by volume) Gigabyte, trailed closely by ASRock, and MSI. The paper observes that the cuts could impact Gigabyte's sales in China, making it fall short of its 5.5-6 million units shipped goal, down to 5.4 million, in Q3 2014. Its annual target of 21.5 million could drop to 20 million. ASUS shipped 10.4 million motherboards in the first half (Q1 and Q2) of 2014, and aims to ship 22.1 million units by the year-end.

Update (17/09): ASUS stated that it currently does not plan to cut prices of its motherboards.

View at TechPowerUp Main Site

The Von Matrices · Sep 10, 2014

I appreciate the lower prices. Given that I do not perform any heavy overclocking, ASUS boards are rarely the cheapest for the features I want so I rarely buy them. My last 3 motherboards have been ASRock boards because they were the least expensive and I am generally happy with them. Lower priced ASUS boards will make me more likely to buy ASUS in the future.

micropage7 · Sep 10, 2014

5 to 10% wont affect much, since many aspects affect the price and they should offer wider range from lower to higher price

john_ · Sep 10, 2014

If the biggest player cuts the prices, the others will have to follow.
Good news.

Octavean · Sep 10, 2014

~5 to ~10%,.......I'll take it and be happy for it.

I usually buy Asus boards. I bought a Gigabyte board before and liked it just fine but it eventually started to fail. Beyond that I have never really had a retail motherboard fail on me. That's not to say I would never buy another Gigabyte board because I very might but I still prefer Asus.

THE_EGG · Sep 10, 2014

Certainly good news. I've noticed since Z87 Asus seem to have increased their prices for their mobos and made them less desirable because of the fewer features per $ when compared to the competition (specifically Gigabyte and ASRock being the better value where I live).

Deadlyraver · Sep 11, 2014

I like the idea of that when I am buying an X99 kit this year!

System Name	RBMK-1000
Processor	AMD Ryzen 7 5700G
Motherboard	Gigabyte B550 AORUS Elite V2
Cooling	DeepCool Gammax L240 V2
Memory	2x 16GB DDR4-3200
Video Card(s)	Galax RTX 4070 Ti EX
Storage	Samsung 990 1TB
Display(s)	BenQ 1440p 60 Hz 27-inch
Case	Corsair Carbide 100R
Audio Device(s)	ASUS SupremeFX S1220A
Power Supply	Cooler Master MWE Gold 650W
Mouse	ASUS ROG Strix Impact
Keyboard	Gamdias Hermes E2
Software	Windows 11 Pro

System Name	My Surround PC
Processor	AMD Ryzen 9 7950X3D
Motherboard	ASUS STRIX X670E-F
Cooling	Swiftech MCP35X / EK Quantum CPU / Alphacool GPU / XSPC 480mm w/ Corsair Fans
Memory	96GB (2 x 48 GB) G.Skill DDR5-6000 CL30
Video Card(s)	MSI NVIDIA GeForce RTX 4090 Suprim X 24GB
Storage	WD SN850 2TB, Samsung PM981a 1TB, 4 x 4TB + 1 x 10TB HGST NAS HDD for Windows Storage Spaces
Display(s)	2 x Viotek GFI27QXA 27" 4K 120Hz + LG UH850 4K 60Hz + HMD
Case	NZXT Source 530
Audio Device(s)	Sony MDR-7506 / Logitech Z-5500 5.1
Power Supply	Corsair RM1000x 1 kW
Mouse	Patriot Viper V560
Keyboard	Corsair K100
VR HMD	HP Reverb G2
Software	Windows 11 Pro x64
Benchmark Scores	Mellanox ConnectX-3 10 Gb/s Fiber Network Card

System Name	micropage7
Processor	Intel Xeon X3470
Motherboard	Gigabyte Technology Co. Ltd. P55A-UD3R (Socket 1156)
Cooling	Enermax ETS-T40F
Memory	Samsung 8.00GB Dual-Channel DDR3
Video Card(s)	NVIDIA Quadro FX 1800
Storage	V-GEN03AS18EU120GB, Seagate 2 x 1TB and Seagate 4TB
Display(s)	Samsung 21 inch LCD Wide Screen
Case	Icute Super 18
Audio Device(s)	Auzentech X-Fi Forte
Power Supply	Silverstone 600 Watt
Mouse	Logitech G502
Keyboard	Sades Excalibur + Taihao keycaps
Software	Win 7 64-bit
Benchmark Scores	Classified

System Name	3 desktop systems: Gaming / Internet / HTPC
Processor	Ryzen 5 7600 / Ryzen 5 4600G / Ryzen 5 5500
Motherboard	X670E Gaming Plus WiFi / MSI X470 Gaming Plus Max (1) / MSI X470 Gaming Plus Max (2)
Cooling	Aigo ICE 400SE / Segotep T4 / Νoctua U12S
Memory	Kingston FURY Beast 32GB DDR5 6000 / 16GB JUHOR / 32GB G.Skill RIPJAWS 3600 + Aegis 3200
Video Card(s)	ASRock RX 6600 / Vega 7 integrated / Radeon RX 580
Storage	NVMes, ONLY NVMes / NVMes, SATA Storage / NVMe, SATA, external storage
Display(s)	Philips 43PUS8857/12 UHD TV (120Hz, HDR, FreeSync Premium) / 19'' HP monitor + BlitzWolf BW-V5
Case	Sharkoon Rebel 12 / CoolerMaster Elite 361 / Xigmatek Midguard
Audio Device(s)	onboard
Power Supply	Chieftec 850W / Silver Power 400W / Sharkoon 650W
Mouse	CoolerMaster Devastator III Plus / CoolerMaster Devastator / Logitech
Keyboard	CoolerMaster Devastator III Plus / CoolerMaster Devastator / Logitech
Software	Windows 10 / Windows 10&Windows 11 / Windows 10

Processor	RyZen R9 3950X
Motherboard	ASRock X570 Taichi
Cooling	Coolermaster Master Liquid ML240L RGB
Memory	64GB DDR4 3200 (4x16GB)
Video Card(s)	RTX 3050
Storage	Samsung 2TB SSD
Display(s)	Asus VE276Q, VE278Q and VK278Q triple 27” 1920x1080
Case	Zulman MS800
Audio Device(s)	On Board
Power Supply	Seasonic 650W
VR HMD	Oculus Rift, Oculus Quest V1, Oculus Quest 2
Software	Windows 11 64bit

System Name	Shoebox Sandwich \| Razer Blade 14 \| Synology DS423+ w/ 4X8TB WD Red \| ROG Ally \| Mac mini
Processor	AMD Ryzen 7 7800X3D \| AMD Ryzen 9 5900HX
Motherboard	ASRock B650E PG-ITX WiFi \| Razer thing
Cooling	NZXT Kraken 240 RGB w/ Lian Li P28 + Corsair AF120 Slim \| Double fan vapour chamber
Memory	G.Skill Flare X5 2x16GB 6000MHz CL32 DDR5 \| 16GB 3200MHz DDR4
Video Card(s)	Sapphire Radeon RX 7900 XTX \| NVIDIA GeForce RTX 3070 8GB
Storage	Seagate FireCuda 520 2TB + Lexar NM790 4TB \| 1TB NVMe SSD + 2TB NVMe external SSD
Display(s)	Alienware AW3423DW & Sony A90K 42" \| 14" QHD IPS 165Hz & Sony BRAVIA 9 75" TV
Case	FormD T1 - v2.1 - Titanium colourway w Aluminium mesh \| Razer Blade 14
Audio Device(s)	Schiit Hel 2E (Focal Clear & HiFiMAN HE-4XX & DROP PC38X) \| Samsung Q950A
Power Supply	Corsair SF750 Platinum \| Razer 230W brick
Mouse	Razer Viper Ultimate Mercury \| Roccat Kain 202
Keyboard	Womier SK75 (Green) \| Corsair K63
VR HMD	Oculus Quest
Software	Windows 11 Home \| Windows 11 Home
Benchmark Scores	2022 MINI Countryman SE PHEV Hybrid ALL4 \| British Racing Green\| Malt Brown Interior\| YOURS Trim

System Name	Game Raver
Processor	Core i7-770K
Motherboard	ASRock Z170A-X1
Cooling	Coolermaster AIO
Memory	16gb
Video Card(s)	GTX 1060
Storage	1TB Crucial SSD. 4TB Seagate HDD
Display(s)	AOC 1080p 144Hz
Case	NZXT Phantom 410 /w/ Silverstone FN121P-BL fans
Audio Device(s)	ASUS Essence STX
Power Supply	Corsair AX760

ASUS to Cut Motherboard Prices by 5-10%

btarunr

Editor & Senior Moderator

The Von Matrices

micropage7

john_

Octavean

THE_EGG

Deadlyraver