A lot of fluff but doesn't really saying anything other than "We can't compete in these performance niches so we'll spout platitudes instead ." Since the subject came up, all I can remember is the commercial for Burger King with the old granny muttering "Where's the beef ?". When nVidia came out w/ PhysX, AMD could have a) produced a competing technology or b) licensed it. When nVidia came out w/ G-Sync, they could have a) produced a competing technology or b) licensed it ...instead they chose c) Create a name similar to G-Sync, only provide a part of the technology and sell the lesser featured package at reduced price. AMD could have included a hardware module in the Freesync monitors, but they chose not to ... some Freesync monitor manufacturers did include such a MBR module but they were not well recived because when the Freesync monitors were able to offer motion blur reduction buy adding the necessary hardware, they no longer had that big price advantage... and AMD never jumped on the MBR bandwagon cause they chose instead to sell on price.
nVidia has been taking more and more control from it's board partners legally, driver wise and physically with successive generations. Now it is willing to give 3rd party vendors a boost by partnering with them to create high performance model lines that customers are willing to pay for. We will write our drivers so as to allow higher clocks, if during the install it detects PCBs that meet certain criteria with regard to voltage control, cooling, etc.
And if they do so, all they are saying that if you are using what we give you to increase mindshare and generate high margins, you can't allow our competitor to take advantage of the branding ***we*** helped you build. This is business as usual in America ... newsflash .... America is a capitalist dog eat dog country... deal with it. If you own a pizza joint, Coca Cola will give you a refrigerator to hold its products... you want to put Pepsi in there, you violate the licensing agreement and we take back OUR fridge.
Where's the beef ? If Asus calls the nVidia line Strix and their Radeon line Arez, so what ? If AMD says that Asus can't not sell an AMD based card called Arez, would there be such a steenk ? Buger King can sell a 1/4 pound burger but thye can not call it "the quarter pounder" There is nothing anti-competitive; nothing more sinister limiting the use of the name then there is about not putting our competitor's products in the free fridge we gave you. In the end, all AMD is saying ... "well we gonna offer free fridges too"... and now when we buy pizza, we'll see two fridges ...one with AMD stuff inside and one with nVidia ... great EXACTLY what I wanted ... a way to read the logo on top of the fridge telling me this is where I can find an nVidia product inside and here's where I can find and AMD product inside. Nothing anti competitive, more like truth in advertising. The nVidia Strix products of recent generations are overclocking by 14 - 31%. The AMD cards are in single digits for the most part. The only thing AMD loses by the name limiting partnership agreement is that no one will be purchasing a product thinking that because their nVidia Strix OC's 25%, their AMD Strix is capable of doing the same.
I hope Intel soon does the same as I am frustrated by confused users sending me proposed 8700k builds with X370 MoBos cause they think X370 is a cheaper version of the Z370.
