Facebook has announced that it is working with developers to trial showing ads within Oculus Quest games. The adverts will initially appear in Blaston a paid bullet-hell game developed by Resolution Games with more games to be added in the coming weeks. Facebook will seek user feedback from the trial and may expand the program in an attempt to make the Oculus platform financially sustainable. This latest move comes after Facebook started testing ads in the Oculus mobile app last month to give developers a "new way to showcase their VR applications". Facebook has confirmed that the Oculus privacy and advertising policies will remain the same and that user movement will not be used to show targeted ads.
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