True, but what I'm talking about isn't changing their individual day-to-day behaviour, but changing the rules and modes of operation of the systems under their control. This
can happen (to varying degrees) through changing the morals or thinking of those individuals (though they would most likely face severe pushback from others - CEOs from board members or shareholder, etc.), but it's far more effective to do this through legislation and regulation. While these powerful individuals have
more freedom to act and have a greater impact overall, they also operate within complex networks of power that strongly determine the scope of possible or sanction-free actions. There's no better way of ensuring your own firing as a CEO than unilaterally deciding that your company should take on """unnecessary""" self-regulation for environmental or societal purposes, at least in our current late-stage capitalist environment. So again: individualizing blame is counterproductive; to change systems, we need to address the systems, not the people.
Well, that's why we have tried for a few centuries to build up functioning systems of government that try to keep power in public hands while also ensuring some degree of informed decisionmaking. Of course the success of these systems is
extremely variable, and they have been consistently under attack from the wealthy and powerful, again with varying degrees of success. And when the most influential actor on global policy overall has devolved into a poorly disguised oligarchy with increasingly dysfunctional public institutions, it's hardly surprising that nobody is able to take meaningful action.
Oh, and regarding the pollution-responsibility thing: don't discount the willful blindness of the religion/libertarianism mix, which holds a near infinite amount of mechanisms for divesting those in power from the responsibilities of their actions. Either it's your god-given right to use the bountiful resources of the earth, or you have a moral right to always try to better your position in the world (while fervently denying the existence of or reliance upon anything resembling an interconnected large-scale society or environment). This is why politics is needed to address this, and why individualizing responsibility is useless: people can always concoct their own get-of-of-jail-free cards.
Yeah, that seems to be the way most places are moving for now. It's almost as if spending half a century concentrating wealth and power in the hands of a few people might not be the best idea, or the one most conducive to societal freedom and prosperity?
Though I'm a bit dubious on incentives and tax deductions alone - penalties are needed too; bad actions need harsh consequences. And of course you need effective enforcement for this to work (which then necessitates closing the revolving door between industry and regulation).
Sigh.