Intel Shows Off Arc A770, Pricing and Performance Tiering Leak

[TheLostSwede]

It's been a busy couple of days when it comes to Intel and its Arc graphics cards, as not only has the company showed off the Arc A770—which looks identical to the Arc A750—but the company has also refuted that it was ever planning to release an Arc A780 card, despite the existence of the A380 and supposedly an A580. A leak with price brackets and performance tiering has also leaked, which gives us a much better understanding of how Intel is planning on positioning its Arc graphics cards versus NVIDIA and AMD and it doesn't look like Intel is as confident as it sounded just a few months ago.

LinusTechTips got the honour to reveal the Arc A770 card, although there appear to be minuscule differences to the physical appearance between it and the Arc A750. The only thing noticeable is a 3-pin header, possibly for some kind of RGB syncing, next to the 8- and 6-pin power connectors, something not present on the A750 card that Gamers Nexus showed off earlier this week. The good news is that the Arc A770 seems to be running cool, as the card was reportedly only hitting 69 degrees C during some hands-on time, although this will apparently be covered in a separate video next week.




However, far more interesting than some pictures of the cards, is Intel's new product and price tiering leak, where the company has placed its Arc A700-series lower than expected compared to the competition. The Arc A750 sits below the RTX 3060 and the Radeon RX 6600 in what looks like an official slide that was posted by Wccftech. The A750 is said to be an 8 GB card with a 225 Watt TDP, whereas the Arc A770 will be available in 8 and 16 GB SKUs and will end up competing with the RTX 3060 Ti and the Radeon RX 6650 XT. The only good news here is that the two cards sit firmly in the $300-399 price bracket, with the A750 possibly being somewhat below that, depending on how accurately one is willing to interpret the SKU placement relative to the price brackets.



In related news, Ryan Shrout went on record on Twitter, saying that "Despite some rumors to the contrary, there is no Intel Arc A780 and there was never planned to be an A780. Let's just settle that debate." This is hard to believe and it's more likely that the company has decided to cut its losses on this generation and wait until Battlemage arrives to launch a higher-end product SKU. In further related news, those that took part in the Intel Xe HPG Scavenger Hunt, Intel will be giving away 100 A770 and 100 A750 cards, but it's not clear yet how the winners will be able to get their hands on the cards.

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[chstamos]

Intel is releasing a new unproven product, with all the driver and performance issues that entails. They need to price lower than proven, driver-mature products (ie same "range" nvidia and AMD gpus) if they're going to be competitive. People are not going to pay to beta test an inferior experience for the priviledge of perhaps, maybe, supporting a third competitor in the market. If intel wants to prove they're in it for the long haul, a good start would be undercutting nvidia and AMD prices, not matching them. That's what you do when entering a new market.

 

[Chaitanya]

Intel is releasing a new unproven product, with all the driver and performance issues that entails. They need to price lower than proven, driver-mature products (ie same "range" nvidia and AMD gpus) if they're going to be competitive. People are not going to pay to beta test an inferior experience for the priviledge of perhaps, maybe, supporting a third competitor in the market. If intel wants to prove they're in it for the long haul, a good start would be undercutting nvidia and AMD prices, not matching them. That's what you do when entering a new market.

Intel and undercutting in terms of pricing dont do well together.

 

[ZetZet]

Intel and undercutting in terms of pricing dont do well together.

Adler Lake undercut Ryzen 5000 by quite a bit. Even if it was a year late. This is late too.

 

[ghazi]

Intel and undercutting in terms of pricing dont do well together.

They do actually. It's a classic Intel strategy when faced with superior competition, leverage their scale and "financial horsepower" to undercut everyone and try to gain a hold in market share, then raise the prices later on when they don't suck as much. It's a real letdown and a losing strategy if they choose to join AMD and NVIDIA in competing not over price/perf, but instead competing for higher margins.

 

[gffermari]

Ok, so they barely managed to match 1080Ti level of performance with their high end gpu....
Not very promising for the desktop.....
....but it's obvious that the market will overflow of intel cpu+gpu laptops, causing heavy loses for AMD and especially for nVidia.
I think that was Intel's goal from the beginning rather than compete the desktop gpus.

 

[bobsled]

Odds on it not being leaks, but rather deliberate information dumps by Intel to keep the chatter going.

 

[TheLostSwede]

Odds on it not being leaks, but rather deliberate information dumps by Intel to keep the chatter going.

Only the slide is a leak, everything else is official.

 

[Darksword]

It's not promising that the A770 and A750 have lower expected performance than their Nvidia and AMD counterparts, while also having much higher power consumption (225W).

 

[ZoneDymo]

It's not promising that the A770 and A750 have lower expected performance than their Nvidia and AMD counterparts, while also having much higher power consumption (225W).

TDP is not powerconsumption

 

[zlobby]

Another overpriced, dull shroud with fans. How is that even remotely exciting?

 

[ModEl4]

Lol MLID tried to debunk Ryan Shrout. Did the leak about A780 originated from MLID?
In that case, now I'm sure it wasn't real.
@TheLostSwede, do you have any concrete info of what happened?
I mean by saying that it's hard to believe what Ryan Shrout said, either means that you have concrete info about A780 or you know the man and you're implying he's unreliable, or you just want to backup MLID's story for some reason (do you have in the past reported rumours from MLID as reliable, i really can't remember?)
Surely it can't be just "all the big corporations are evil" kind of reasoning or "because there was a A380 there must be a A780" kind if reasoning right?
Is it for potential clicks, surely not, the same engagement would have been even without your imply!
So according to you the reliable guy between the two is MLID, lol?

 

[TheLostSwede]

Lol MLID tried to debunk Ryan Shrout. Did the leak about A780 originated from MLID?
In that case, now I'm sure it wasn't real.
@TheLostSwede, do you have any concrete info of what happened?
I mean by saying that it's hard to believe what Ryan Shrout said, either means that you have concrete info about A780 or you know the man and you're implying he's unreliable, or you just want to backup MLID's story for some reason (do you have in the past reported rumours from MLID as reliable, i really can't remember?)
Surely it can't be just "all the big corporations are evil" kind of reasoning or "because there was a A380 there must be a A780" kind if reasoning right?
Is it for potential clicks, surely not, the same engagement would have been even without your imply!
So according to you the reliable guy between the two is MLID, lol?

View attachment 255068

It's hard to believe that Intel wasn't planning an A780 part, when both the lower-end A300- and A500-series have x80 parts, why wouldn't the top tier have an x80 part?
Intel does have a very messy naming structure and there's no mobile 780 part either, but I believe Intel decided to step back the customer performance expectations a smidgen by going with 770 instead of 780 with the Alchemy cards. I'm sure we'll see a B780/B880 whatever it might be called, if the performance is there.
Also, this has nothing to do with MLID, it's been suggested there was going to be an A780 part for the longest of times.

Intel Arc A780 Specs

Intel DG2-512, 2200 MHz, 4096 Cores, 256 TMUs, 128 ROPs, 16384 MB GDDR6X, 1093 MHz, 256 bit

www.techpowerup.com

News des 31. März 2022 | 3DCenter.org

Laut einem Intel-Video zu den Arc-Treibern (im genauen der hierbei mitgelieferten "Arc Control" Software) ist eine "Arc" Desktop-Grafikkarte mit Taktraten von 2250 MHz beim Chip sowie 17,5 Gbps beim Speicher zu erwarten. Die finalen

www.3dcenter.org

If I wanted clicks, I would've put it in the headline.
Unlike you, I have had the displeasure to meet Ryan, several times, before he started working for Intel and he's not a very pleasant person imho.

Also, you seem to try to find faults with just about anything I write, it's getting tiring, especially as you have no idea about my background or who I am. So please, stop it with the personal attacks.

 

[KainXS]

Kind of disappointing but expected tbh, its going to take a while for them to catch up. Its also going to be very expensive since AMD and Nvidia have far more experience and driver optimizations for years. I don't really hold out much hope they will last though because Intel has a long history of simply dumping projects that don't make them instant money and this is going to be a long painful process.

 

[ModEl4]

It's hard to believe that Intel wasn't planning an A780 part, when both the lower-end A300- and A500-series have x80 parts, why wouldn't the top tier have an x80 part?
Intel does have a very messy naming structure and there's no mobile 780 part either, but I believe Intel decided to step back the customer performance expectations a smidgen by going with 770 instead of 780 with the Alchemy cards. I'm sure we'll see a B780/B880 whatever it might be called, if the performance is there.

So one of the reasons is because we have A380/580?
A770M 32Xe 16GB 256bit bus
A550M 16Xe 8GB 128bit bus
A370M 8Xe 4GB 64bit bus

A770 32Xe 16GB 256bit bus
A580 ?Xe 8GB ?bit bus
A380 8Xe 6GB 96bit bus

A770 has the same Xe cores memory size and bus width with A770M and same model name.
A380 has 6GB and 96bit bus while A370M 4GB and 64bit bus, it seems the higher model number for the desktop part is justified in this case, correct?
In order for your assumption to be valid, A580 must be 16Xe cores and 128bit bus, right?

Also, this has nothing to do with MLID, it's been suggested there was going to be an A780 part for the longest of times.

Intel Arc A780 Specs

Intel DG2-512, 2200 MHz, 4096 Cores, 256 TMUs, 128 ROPs, 16384 MB GDDR6X, 1093 MHz, 256 bit

www.techpowerup.com

If I wanted clicks, I would've put it in the headline.
Unlike you, I have had the displeasure to meet Ryan, several times, before he started working for Intel and he's not a very pleasant person imho.

Suggested by who, MLID? Lol sorry just kidding!
Since you publicly admit that your impression about Ryan Shrout (the several times that you meet him) wasn't exactly great, i have no case, i really don't know the guy, but i think you should have been more open about it imo, it's good for your credibility also!
Edit:
You edited adding that i try to find faults with what you post?
That's completely untrue, i don't try at all lol.
The previous time you posted that the total Zen4 Pci-express ports was 20 and i didn't even correct you.
You replied to my post trying to correct me (I don't mind at all, everyone makes mistakes anyway) so i had to reply...
If you reporting for one of the bigger Tech sites and sometimes you make a mistake and a member points after your mistake (after "pressure" also in Zen4 case ) it's not a personal attack,i think it would be good if you changed your view regarding this imo...

 

[R0H1T]

Since you publicly admit that your impression about Ryan Shrout (the several times that you meet him) wasn't exactly great, i have no case, i really don't know the guy, but i think you should have been more open about it imo, it's good for your credibility also!

He's hardly been the bastion of objectivity or fairness in the last few years, lots of flaming & generally misleading claims by him on twitter especially after he joined Intel.
Yeah not gonna be a beta tester for this perennially greedy a$$ company

Intel to Hike Core and Xeon CPU Pricing by up to 20%

According to the latest report from Nikkei Asia, Intel will raise its CPU pricing structure starting this fall. Citing concerns of increased electricity, raw materials, and labor costs, Intel has informed its clients that the company will add additional overhead to its existing pricing structure...

www.techpowerup.com

 

[birdie]

Looks like Intel GPUs are the least power efficient of the lot which is kinda sad but then you realize it's their first foray in more than a decade, so if the price is right, it's still OK.

 

[Dragokar]

Well at least they have a 3D Mark optimization toggle

 

[The red spirit]

Looks like Intel GPUs are the least power efficient of the lot which is kinda sad but then you realize it's their first foray in more than a decade, so if the price is right, it's still OK.

They have been making iGPUs for ages. They definitely have experience. They also had some muscular iGPUs like Iris Pro. It's poor even for Intel.

 

[birdie]

They have been making iGPUs for ages. They definitely have experience. They also had some muscular iGPUs like Iris Pro. It's poor even for Intel.

They have been making horribly performing iGPUs with atrocious drivers for ages. They used the same GPU graphics architecture for almost six (!!!) years starting with Sky Lake up until Ice Lake. The definitely don't have the experience. Intel's GPU drivers only recently have started to look OK. Just a few years ago an insane number of AAA games didn't even start of Intel iGPUs. Many worked but had glitches or constant crashes.

AMD and NVIDIA on the other hand have at least a two decade head start into high performance graphics.

 

[Dristun]

I'm sure we'll see a B780/B880 whatever it might be called, if the performance is there.

imho they're gonna do a 9-series instead, if they feel like they can compete up there with battlemage. Also, if I'm not mistaken, in tpu db 780 is just a higher clocked 770 with the exact same core count? Seeing that they're already above competition in power consumption, it's not surprising they would drop it.

On a side note though, MLID trying to dunk on intel on twitter is like watching a tiktok clown trying to rile up an average guy on the street. No idea how he keeps finding so many fans.

 

[usiname]

They have been making horribly performing iGPUs with atrocious drivers for ages. They used the same GPU graphics architecture for almost six (!!!) years starting with Sky Lake up until Ice Lake. The definitely don't have the experience. Intel's GPU drivers only recently have started to look OK. Just a few years ago an insane number of AAA games didn't even start of Intel iGPUs. Many worked but had glitches or constant crashes.

AMD and NVIDIA on the other hand have at least a two decade head start into high performance graphics.

The problems are because Intel is trash company that chase only the margins. Its not serious to have 70% of the GPU market and not to allocate funds for working drivers at least. Literally "F$@# the consumers".

A780 maybe was planned as higher clocked version with higher TDP, but apparently that didn't help enough so they stick with A770 as top model. A780 (x80 class) to be on the level of 3060 and 6600 can also be another reason.

As I know Intel's cherry picked results I expect A 770, 225W card to be 5-10% faster than 6600, card with 132W TDP, even Intel put A770 under 6650xt

 

[ModEl4]

He's hardly been the bastion of objectivity or fairness in the last few years, lots of flaming & generally misleading claims by him on twitter especially after he joined Intel.
Yeah not gonna be a beta tester for this perennially greedy a$$ company

Intel to Hike Core and Xeon CPU Pricing by up to 20%

According to the latest report from Nikkei Asia, Intel will raise its CPU pricing structure starting this fall. Citing concerns of increased electricity, raw materials, and labor costs, Intel has informed its clients that the company will add additional overhead to its existing pricing structure...

www.techpowerup.com

I really don't know, i haven't really followed much tech news anyway for nearly 10 years! (I started again to "care" before 2 years)
From the video i saw in GamersNexus he was on the back, so not knowing the guy, i thought maybe he was one of the shy-ones lol.
Now you're telling me he's one of worst out there?
For sure? (take it to the bank sure lol?)

 

[Divide Overflow]

So Intel's "performance" SKUs are equivalent to competitors budget ones.

 

[ModEl4]

The problems are because Intel is trash company that chase only the margins. Its not serious to have 70% of the GPU market and not to allocate funds for working drivers at least. Literally "F$@# the consumers".

Absolutely true

A780 maybe was planned as higher clocked version with higher TDP, but apparently that didn't help enough so they stick with A770 as top model. A780 (x80 class) to be on the level of 3060 and 6600 can also be another reason.

Probably Intel would know more or less performance level from correlating engineering samples actual performance vs simulations and also the TDP of a 407mm² part quite early to at least be cautious about planning ARC naming (at least 3 months before Q1 22' shipments to China partners) maybe that's why in the old 2021 leaked slides that the $ target of top Arc was $499-479 based probably on simulations and the inflation climate, the name was just SOC1

As I know Intel's cherry picked results I expect A 770, 225W card to be 5-10% faster than 6600, card with 132W TDP, even Intel put A770 under 6650xt

View attachment 255082

lol nice cut, it's not anymore "Performance segment"!