NVIDIA GeForce RTX 4070 Priced at $600

[oxrufiioxo]

Well, I am a simple person, Diablo IV will release in two months, and my PC handles it just fine, gonna play the crap out of it, so, maybe in 10 years all nVidia's shinanigans will be gone (wishful thinking) and I will upgrade again.

But can you run it at 4k120 2.25 DLDSR like i can

All joking aside it's shaping up to be an awesome game that perfoms well on most hardware even the console versions seem pretty great.

 

[Hyderz]

I believe the people who needs to buy 40 series gpu are the ones who needs a gpu, on 9 series gpu certain 10 series gpu. 20 and 30 Rtx card owners should stay put … I believe in this year and the year after I don’t think we gonna see many high requirement gpu games…. The ones out now are just poor ports.

 

[oxrufiioxo]

I believe the people who needs to buy 40 series gpu are the ones who needs a gpu, on 9 series gpu certain 10 series gpu. 20 and 30 Rtx card owners should stay put … I believe in this year and the year after I don’t think we gonna see many high requirement gpu games…. The ones out now are just poor ports.

I think that depends my 3080ti is almost 2 years old and struggles in some games at 4k at this point I upgraded to a 4090 and it almost doubled my performance in some games with the baseline around at least a 60-70% increase.

 

[Vayra86]

That's a great deal for a brand new 3080.


I luv the click baity threads on here because that gives us post after post of how Nvidia is killing babies in their sleep along with those European posters who live in countries with a 25% VAT blaming Nvidia for the sh1tty prices of gpu's in their countries. Great entertainment. ^^

Well sure it is entertaining, (I'm in EU too, but it is what it is... not complaining) but these TPU articles only speak of MSRPs and so do most here. Sure, it gets even worse in EU, but the baseline is what matters.

 

[Ruru]

What a joke. Back in the day you could get the flagship card with this price (yeah yeah, I know there's inflation etc. but still), and now they're asking 600USD for a mid-tier card?

I truly hope that their pricing will backfire on Ngreedia.

I believe the people who needs to buy 40 series gpu are the ones who needs a gpu, on 9 series gpu certain 10 series gpu. 20 and 30 Rtx card owners should stay put … I believe in this year and the year after I don’t think we gonna see many high requirement gpu games…. The ones out now are just poor ports.

I upgraded from 1080 Ti to 6700 XT last year only because optimization for 10 series isn't much a thing anymore. These days even 3060 beats the old beast.

 

[oxrufiioxo]

What a joke. Back in the day you could get the flagship card with this price (yeah yeah, I know there's inflation etc. but still), and now they're asking 600USD for a mid-tier card?

I truly hope that their pricing will backfire on Ngreedia.

The 70 tier has been around 500 usd for three generations now over a half decade really I doubt that will ever change if anything it'll get worse as time goes on.

Even in 2016 people cried about the 1070/1080 pricing due to the fact that the MSRPs were fake and nvidia asked about 100 usd more for the FE models so really it's been since 2014 almost a decade ago with the gimped 970 that we got a decent price by gamers standard for a 70 tier product. I still remember people complaining about it as well though I found it pretty decent but it had no legs due to the vram.

Don't get me wrong pricing sucks but people need to stop living in 2014 we are never going back to that regardless of how poorly ada/rdna3 sells.

Everyone is starting to sound like grumpy old men "In my day pc gaming was much cheaper!!!" lol

 

[Ruru]

The 70 tier has been around 500 usd for three generations now over a half decade really I doubt that will ever change if anything it'll get worse as time goes on.

Even in 2016 people cried about the 1070/1080 pricing due to the fact that the MSRPs were fake and nvidia asked about 100 usd more for the FE models so really it's been since 2014 almost a decade ago with the gimped 970 that we got a decent price by gamers standard for a 70 tier product. I still remember people complaining about it as well though I found it pretty decent but it had no legs due to the vram.

Don't get me wrong pricing sucks but people need to stop living in 2014 we are never going back to that regardless of how poorly ada/rdna3 sells.

Everyone is starting to sound like grumpy old men "In my day pc gaming was much cheaper!!!" lol

My point is that these days 70 tier cards are so crippled when compared to the highest tier cards. 1070 (Ti) and 2070 (Super) were still good cards and didn't feel so cut down when compared to their lineup's 80/80 Ti cards.

Now we have a mid-class chip in the 70 tier with a 192-bit bus and it's still hella expensive.

 

[oxrufiioxo]

My point is that these days 70 tier cards are so crippled when compared to the highest tier cards. 1070 (Ti) and 2070 (Super) were still good cards and didn't feel so cut down when compared to their lineup's 80/80 Ti cards.

Now we have a mid-class chip in the 70 tier with a 192-bit bus and it's still hella expensive.

Yeah I agree both this and the 4070ti should be a little better but it is what it is.

How many generations are pascal owners who will not buy a radeon card going wait at this point 2070 bad, 3070 bad, 4070 bad lol .. At this point they're going to be waiting almost a decade and end up with a 5060 for 500 usd.

 

[Ruru]

Yeah I agree both this and the 4070ti should be a little better but it is what it is.

How many generations are pascal owners who will not buy a radeon card going wait at this point 2070 bad, 3070 bad, 4070 bad lol .. At this point they're going to be waiting almost a decade and end up with a 5060 for 500 usd.

Those people are stuck in the past, not just with their old cards, but not buying AMD since they're like "but AMD has bad drivers".

It's just the ugly truth that even if those older cards still have raw horsepower, they aren't getting any driver optimization anymore.

 

[bug]

I think it depends on what people are currently using if the 4060 doubles the performance of the 1060 for 399 usd most 1060 owners will probably be ok with that. The average price of a 1060 at launch was probably around 275 usd putting it at around 350 usd when accounting for inflation. My biggest issue with it is the 8GB of vram it really should come with 12GB at that price. It will firmly be a card for 1080p and although there is nothing wrong with that it's a shame Nvidia is really dividing card tiers by resolution these days. 4090/4080 4k, 4070/4070ti 1440p, anything lower 1080p smh.....

Don't get me wrong I still think it will be a terrible product at 400 usd but what choice do gamers have anymore other than just not buy and stick with their aging cards as the only alternative or gamble on the used market I guess. Hopefully AMD has more appealing options at the sub 400 price point but I'm not holding my breath.

The joke is still on Nvidia. I used to pay $250-300 for a video card every other year. Now I am willing to go as high as $500, maybe. But I haven't upgraded in over 4 years

 

[kanecvr]

I’m getting to the point where I’d rather buy a dirt bike or otherwise invest in some other such hobby that I’ve never tried before, even at a net much greater expense, than to ever buy a new card again. I guess new GPUs are like new pickup trucks, where a lot of guys feel compelled to have it seemingly regardless of cost.

I already did and regret nothing. 1000$ for a decent GPU and 2000$ for top of the line is insane. Nvidia and AMD can shove their video cards where the sun don't shine.

I'm also expanding my vintage computer collection. With the money I didn't spend on current gen hardware (like I used to do 5-6 years ago) I can afford a surprising amount of other hobbies.

 

[btk2k2]

My point is that these days 70 tier cards are so crippled when compared to the highest tier cards. 1070 (Ti) and 2070 (Super) were still good cards and didn't feel so cut down when compared to their lineup's 80/80 Ti cards.

Now we have a mid-class chip in the 70 tier with a 192-bit bus and it's still hella expensive.

I don't think that is especially new.

What happened was the SLI on a stick cards just stopped being made and were replaced with the Titan GPUs / 3090 / 4090.

I still think the 4070 Ti should be using a cut down version of the AD103 die that the 4080 uses. a 256bit 16GB 4070Ti with reduced clocks and shaders may be a reasonable $800 product but the 4070Ti as it exists should really just be the vanilla 4070.

 

[wolf]

there is no way the 4070 launches at $750 MSRP.

Why wouldn't it? RTX 4070 Ti is an $850 MSRP card, that's absurd too, but it hasn't stopped Nvidia.

Let's wait and see hey, I'm predicting Max $699 but possibly even $599-649.

This pricing seems much more likely than the B$ MLID turd of a 'leak'.

 

[TheinsanegamerN]

I'm still honestly flabergasted that people are shocked that in a world gripping with hyperinflation, where the money supply increased by over 50% in less then a year, that their luxury GPUs are more expensive then they used to be.

Look at nvidia's margins. A few % higher then 2014 for all their price hikes.

If you know a cheaper way to make these, please let nvidia know. The bloated inventory is evident enough, nvidia would LOVE to lower production price to get sales up without compromising margins.

 

[Minus Infinity]

It will be a 3080 level gpu but with 12GB of RAM and DLSS3 support.
Not bad.
600$ means 600£ in UK. Not the best but since everything is more expensive now, that's the norm.

AMD should have released the whole lineup months ago.
You just can't be slower, not competitive in price and release you products after your competitor. It's suicidal.

You fail to understand the word progress. A card that is 40% faster than the last gen but is 40% dearer is not progress, it's stagnation. Nvidia is one of the few tech companies that doesn't understand that principle anymore. It doesn't matter that is as fast as a 3080 say, it's using AD104, not GA102, it's die is much smaller an 2GB memory is basically nothing in price so it is cheaper to produce.

 

[N3utro]

Thought you said it will be $750 not too long ago?
What happened? BS source you quoted didn't know tf were they talking about as per usual?
Do better.

It was rumored price. If you read the comments back then, i literally said "the rumors are wrong" because it was obvious nvidia wouldn't sell a 20% less performance card for only 5% of the price less.

Hugging my 3080 ftw3 ultra that i got for 520 last fall so tightly now. Hopefully it'll keep me happy until gpu market collapses.

You shouldnt hug it for too long. vs dlss3 your 3080 will be left far behind even vs the 4060 ti, and since evga stopped business their promess of honoring warranty wont probably hold forever. your card will loose value very quickly in a short time after 4070 and 4060 ti will be released. Also gpu market wont collapse, you need to get back to reality.

 

[Pumper]

I'm still honestly flabergasted that people are shocked that in a world gripping with hyperinflation, where the money supply increased by over 50% in less then a year, that their luxury GPUs are more expensive then they used to be.

Look at nvidia's margins. A few % higher then 2014 for all their price hikes.

If you know a cheaper way to make these, please let nvidia know. The bloated inventory is evident enough, nvidia would LOVE to lower production price to get sales up without compromising margins.

So is it the inflation or margins (corporate greed)?

 

[Bwaze]

You shouldnt hug it for too long. vs dlss3 your 3080 will be left far behind even vs the 4060 ti...

That holds true for new generation also - there is no new hardware in Ada so that DLSS 3 couldn't run at least on faster Ampere cards. What's stopping Nvidia to stop supporting Ada the second next generation comes out, with DLSS 4 or some weird new "tech"?

That's perfect way to shit on all those gamers that have upgraded only every second generation - they were the vast majority.

I'm not saying there should be no progress, as some are defending Nvidia - but new functions usually came with new hardware, not driver limitation who gets it and who doesn't.

 

[Easo]

700 euros in the EU probably. They are insane.

800+ is more likely, I am looking at ~1k for 4070 Ti right now. Yeah, that is insane.

 

[gffermari]

You fail to understand the word progress. A card that is 40% faster than the last gen but is 40% dearer is not progress, it's stagnation. Nvidia is one of the few tech companies that doesn't understand that principle anymore. It doesn't matter that is as fast as a 3080 say, it's using AD104, not GA102, it's die is much smaller an 2GB memory is basically nothing in price so it is cheaper to produce.

Progress doesn't mean that the prices get stuck for 15 years.
Let alone now that even the sliced cheese is 60% more expensive than 2 years ago.

I don't like it but it's a joke for us to expect the x80 class gpu to always be priced under 699$/649£ (and the rest of the lineup accordingly) for eternity.

Also, the 40 series didn't come to replace the 30s, exactly. They came to extend the lineup until the 30s stock is gone.
I don't like nVidias policy but that's what they did.

The problem is that we have nvidias practices (and prices) and AMDs following price fixing, no matter what product they release.
If AMD released the 7900XT at 599/649 and XTX at 749, we would happily vote with our wallet.

 

[Bwaze]

AMD is not really competing, for them the "Radeon" part is a small section they are happy about if it doesn't loose too much money. They are really focussed on server, datacenter since the first Ryzen came out, that's where they place the majority of orders from TSMC, and that's the sector with highest revenue and profit.

 

[Bomby569]

AMD is not really competing, for them the "Radeon" part is a small section they are happy about if it doesn't loose too much money. They are really focussed on server, datacenter since the first Ryzen came out, that's where they place the majority of orders from TSMC, and that's the sector with highest revenue and profit.

That's a nice pink version of events. They aren't competition because they don't want to, sure really lets go with that alternative reality. They invested a lot on the gpu segment, they got a compelling and competing product, and yet they just can't even put a dent on Nvidia market, not even at lower prices.
As someone that owned several AMD gpu's in the past i know why that is.

 

[BoboOOZ]

AMD is not really competing, for them the "Radeon" part is a small section they are happy about if it doesn't loose too much money. They are really focussed on server, datacenter since the first Ryzen came out, that's where they place the majority of orders from TSMC, and that's the sector with highest revenue and profit.

Actually AMD's biggest single client at the moment is Sony, with the PS5 APUs. There may be better margins on server, though.

 

[Bwaze]

That's a nice pink version of events. They aren't competition because they don't want to, sure really lets go with that alternative reality. They invested a lot on the gpu segment, they got a compelling and competing product, and yet they just can't even put a dent on Nvidia market, not even at lower prices.
As someone that owned several AMD gpu's in the past i know why that is.

I'm not saying they chose not to compete, and that's why their market share is declining.

I'm sure they run the numbers on what would happen if they tried to offer their cards for much less than the competition, and tried to gain larger market share - they'd risk ordering tons of cards, only for Nvidia to respond with lower prices - and with high margins they are capable of doing this. The result would be the same lower market share, only this time they'd have lots of unsold stock they'd have to sell even cheaper.

So yes, I think they chose this market position (or rather they are forced, with these products) - it offers the same revenue as price war, with higher safety. And with Intel pushing their cards to OEM it will look ridiculous that they could gain the same market share in one relatively failed generation as AMD with generations of cards that competed well against Nvidia...

 

[BoboOOZ]

And for the 'testing the waters' idea... so tech press is helping Nvidia's marketing department now? Great fucking job then, thanks, I Hate it.

I think tech press has been helping Nvidia's marketing department for a very long while, that's how good marketing works. Nvidia's is top notch.