NVIDIA GeForce RTX 4070 Priced at $600

[Bomby569]

I'm not saying they chose not to compete, and that's why their market share is declining.

I'm sure they run the numbers on what would happen if they tried to offer their cards for much less than the competition, and tried to gain larger market share - they'd risk ordering tons of cards, only for Nvidia to respond with lower prices - and with high margins they are capable of doing this. The result would be the same lower market share, only this time they'd have lots of unsold stock they'd have to sell even cheaper.

So yes, I think they chose this market position - it offers the same revenue as price war, with higher safety. And with Intel pushing their cards to OEM it will look ridiculous that they could gain the same market share in one relatively failed generation as AMD with generations of cards that competed well against Nvidia...

a couple of things: they did ordered tons of cards, there are still 6*** gens cards everywhere for sale, they had to keep them in the warehouse. They did engaged in price war, it just happens to make no difference. Should they go even lower? it seems they should and need to, but can they? idk. It's clear they needed to if they want to gain market share, it's clear they can only compete on price, not on the gpu itself.
R&D is expensive, overhead cost, you have to sell in quantity or price to make up for it, they are doing neither. But i do agree they have nowhere to go in a price war, they had to go insanely low to beat Nvidia, probably sell at a loss. They had to increase the difference in price for me to go back to AMD, with these differences i don't even care about them, it seems like the majority of people.

I think at this point Nvidia couldn't care less about AMD, they put their prices wherever they want and their cards still sell, what, like 6/1 to AMD? it really doesn't matter to them, people prefer their cards even with higher prices.

 

[tvshacker]

There were some mentions about 16GB 4060ti, i could see that costing $500 if it's real at all.

1. where have you seen a 16GB 4060ti mentioned? Genuinely curious.
2. I can currently find a new RX6800 (non XT) on sale for 520€. What are the odds that the 4060/4060Ti will be faster in raster/raw gaming performance (not counting DLSS3).

 

[Bwaze]

a couple of things: they did ordered tons of cards, there are still 6*** gens cards everywhere for sale, they had to keep them in the warehouse. They did engaged in price war, it just happens to make no difference. Should they go even lower? it seems they should and need to, but can they? idk. It's clear they needed to if they want to gain market share, it's clear they can only compete on price, not on the gpu itself.
R&D is expensive, overhead cost, you have to sell in quantity or price to make up for it, they are doing neither. But i do agree they have nowhere to go in a price war, they had to go insanely low to beat Nvidia, probably sell at a loss.

Right now 2/3 of AMDs gaming revenue is APUs for consoles. And this revenue didn't go down as much as Nvidia's last year. So they are not in a terrible place. It will go down just because consoles are now in their last part of life cycle, but I'm sure Nvidia isn't competing for the next generation.

Intel might, though - at least for Microsoft Xbox!

 

[Bomby569]

Right now 2/3 of AMDs gaming revenue is APUs for consoles. And this revenue didn't go down as much as Nvidia's last year. So they are not in a terrible place. It will go down just because consoles are now in their last part of life cycle, but I'm sure Nvidia isn't competing for the next generation.

Intel might, though - at least for Microsoft Xbox!

sure, you're right, if we take console apu's into account they are ok. I was just talking about consumer gpu's.

Intel MS alliance, idk! But one thing i think helps Intel there, there is no driver issue, like with the PC's. MS takes care of that.

 

[Vayra86]

I'm still honestly flabergasted that people are shocked that in a world gripping with hyperinflation, where the money supply increased by over 50% in less then a year, that their luxury GPUs are more expensive then they used to be.

Look at nvidia's margins. A few % higher then 2014 for all their price hikes.

If you know a cheaper way to make these, please let nvidia know. The bloated inventory is evident enough, nvidia would LOVE to lower production price to get sales up without compromising margins.

Cheaper way? How about not taking 50-60% margins? 'Compromising'... lol. What is compromised here, exactly? I believe everyone in semiconductors can eat a good meal lately.

It all comes down to unlimited greed. Note that consumers are much the same, except they're on the receiving end with far fewer options to make changes.

In the end this is about how much Nvidia cares about its primary market, mid-to-long term.

 

[Bwaze]

In the end this is about how much Nvidia cares about its primary market, mid-to-long term.

Gaming is not Nvidia's primary market, not by a long shot:

2022 fourth-quarter revenue for Data center was $3.62 billion.

2022 fourth-quarter revenue for Gaming was $1.83 billion.

Combine this with all the hype and potential that Nvidia places in AI - which can utilize gaming cards, just as cryptomining did, and you can rest assured that gaming, although they are by far the main producer in the world, is all of a sudden in a third, not a second place. Just as it was during crypto high. And AI hasn't even started properly yet.

With all the excitement I'm predicting Nvidia will rename it's Gaming sector, and gaming cards, so it will better reflect that it can be used for home and small business AI acceleration. And prices will respond accordingly, Nvidia predicts tens of thousands of cards needed for AI.

 

[rainzor]

1. where have you seen a 16GB 4060ti mentioned? Genuinely curious.
2. I can currently find a new RX6800 (non XT) on sale for 520€. What are the odds that the 4060/4060Ti will be faster in raster/raw gaming performance (not counting DLSS3).

1. Known leaker Kimi mentioned it on twitter, but as of yet he hasn't confirmed its existence.
2. None. 4060ti is expected to reach 3070/ti performance level. If you don't care about nvidia's features or higher power usage just get the rx6800. Or wait month or two when things will be clearer

 

[tvshacker]

1. Known leaker Kimi mentioned it on twitter, but as of yet he hasn't confirmed its existence.
2. None. 4060ti is expected to reach 3070/ti performance level. If you don't care about nvidia's features or higher power usage just get the rx6800. Or wait month or two when things will be clearer

G-sync matters to me. I'm still not sure (how) I can get a stutter free setup with my monitor (g-sync only) and a Radeon card.
I'm not in a rush, 520€ is a bit out of my budget and I need time to convince myself to spend more than planned. Also I find the lack of news regarding 7600/7700 lineup a bit disturbing.

 

[Legacy-ZA]

nvidia would LOVE to lower production price to get sales up without compromising margins.

Yes, but in the end, the customer will never see that savings, so, uh, nice try.

 

[bug]

Yes, but in the end, the customer will never see that savings, so, uh, nice try.

I think they would. Did you see the numbers? Nvidia's revenue from GPUs is taking a dip, clearly people aren't buying as much as they used to.

 

[BoboOOZ]

I think they would. Did you see the numbers? Nvidia's revenue from GPUs is taking a dip, clearly people aren't buying as much as they used to.

Who knows, lately they really seem to be playing a game of chicken with the gamers. And Nvidia historically avoids cutting prices, they prefer coming out with new SKU at a different price/performance ratios.

 

[Bwaze]

I think they would. Did you see the numbers? Nvidia's revenue from GPUs is taking a dip, clearly people aren't buying as much as they used to.

All this happened before, it's creepy how it's playing exactly the same as cryptoboom during Pascal cards, then collapse, then release of Turing - RTX 2080 with no price / performance increase. The selling point should be DLSS and raytracing, but with only a couple of games released and even those had problems with image quality and performance, people weren't lining up. But Nvidia didn't lower their prices and maintained high prices throug whole Turing generation.

Then they announced Ampere with suprisingly good prices, RTX 3080 for $699! But then crypto happened again before almost anyone could buy a card...

So as we can learn from the past, Nvidia can be stubborn and remain in a position where the sales are low for years. And gaming is less and less important for them. It used to be much more than 50%, now it's less than 30%, and with coming AI requirements...

 

[bug]

Who knows, lately they really seem to be playing a game of chicken with the gamers. And Nvidia historically avoids cutting prices, they prefer coming out with new SKU at a different price/performance ratios.

Everybody in their right mind avoid cutting prices, if they can. I just hope the declining sales are enough to push them to do just that.

 

[BoboOOZ]

All this happened before, it's creepy how it's playing exactly the same as cryptoboom during Pascal cards, then collapse, then release of Turing - RTX 2080 with no price / performance increase. The selling point should be DLSS and raytracing, but with only a couple of games released and even those had problems with image quality and performance, people weren't lining up. But Nvidia didn't lower their prices and maintained high prices throug whole Turing generation.

Then they announced Ampere with suprisingly good prices, RTX 3080 for $699! But then crypto happened again before almost anyone could buy a card...

So as we can learn from the past, Nvidia can be stubborn and remain in a position where the sales are low for years. And gaming is less and less important for them. It used to be much more than 50%, now it's less than 30%, and with coming AI requirements...

Well the only difference with the Ampere situation is that AMD is much more competitive, excepting on the highest end. But on the other hand, they are indeed trying to diversify a lot by selling to professionals.

Everybody in their right mind avoid cutting prices, if they can. I just hope the declining sales are enough to push them to do just that.

Well, I'm really curious who wins the game, I'll be sitting on my 6900XT and waiting for the next generation. But I can see no sign that they're budging for now.

 

[bug]

Well, I'm really curious who wins the game, I'll be sitting on my 6900XT and waiting for the next generation. But I can see no sign that they're budging for now.

As my sig will tell you, I'm still sitting on my 1060
Luckily for me, I don't really game anymore. But I still have stuff enqueued.

 

[Colddecked]

It was rumored price. If you read the comments back then, i literally said "the rumors are wrong" because it was obvious nvidia wouldn't sell a 20% less performance card for only 5% of the price less.


You shouldnt hug it for too long. vs dlss3 your 3080 will be left far behind even vs the 4060 ti, and since evga stopped business their promess of honoring warranty wont probably hold forever. your card will loose value very quickly in a short time after 4070 and 4060 ti will be released. Also gpu market wont collapse, you need to get back to reality.

The 4060ti will need dlss3 to be at parity or slight advantage compared to the 3080. Plus it'll increase latency. I like to play competitive multiplayer games, so i'm not missing dlss3. I'm not worried about EVGA not honoring their warranty, they have always done right by me since my 980ti. The PC hardware market / gpu are down from last year, if things keep going down and cards not selling, prices will crash or next gen cards will be priced accordingly (like the 20 to 30 series adjustment). And I got the 3080 for 520, I'm not worried about its value dropping. It's the fastest GPU i've ever owned, i'm quite happy with its performance and should be for at least two years where I see most of my gaming time being devoted to diablo iv, not exactly super demanding.

 

[JimmyDoogs]

The 4070 ti was supposed to launch at 900 but Nvidia saw the backlash and dropped the MSRP to 800 (As well as also changing the name lol). So you guys are helping change NVIDIA. As much as NVIDIA tries to set the bar, the community does influence things as well.

 

[BoboOOZ]

The 4070 ti was supposed to launch at 900 but Nvidia saw the backlash and dropped the MSRP to 800 (As well as also changing the name lol). So you guys are helping change NVIDIA. As much as NVIDIA tries to set the bar, the community does influence things as well.

The problem is that they only seem to change the prices from completely bonkers to just slightly crazy, everything is still way too expensive.

 

[bug]

The problem is that they only seem to change the prices from completely bonkers to just slightly crazy, everything is still way too expensive.

They didn't get to the current price levels overnight, they won't back down overnight. That much is expected. Also expected is that they'll stop adjusting prices once they see enough sales.

 

[JimmyDoogs]

I know NVIDIA is greedy but isn't COVID and crypto more to blame then NVIDIA or AMDs greed?

 

[BoboOOZ]

I know NVIDIA is greedy but isn't COVID and crypto more to blame then NVIDIA or AMDs greed?

Not really, Nvidia just wants much higher margins than in the past, they brag about it at every investor conference. COVID and crypto have been gone for a while now.

 

[N3utro]

if things keep going down and cards not selling

you're living in a dream world, neo

 

[kanecvr]

As someone that owned several AMD gpu's in the past i know why that is.

Well do enlighten us please, as I've also owned several AMD GPUs in the past as well (2900XT, HD 3850 crossfire, HD 4870 crossfire, HD 7950, 280x and now 6900xt) and was very happy with them. Not to mention back in the day I used to game a lot. All day if I could afford to. Sometimes all night as well. All my AMD cards were well priced (except for the 6900xt witch costs me 2x what it's worth) and performed as expected.

I also had great nvidia cards - believe it or not the TNT2 M64 was a great GPU. Cheap as chips and performed very very well for its price. The FX 5700XT is another nvidia card I fondly remember - again it was cheap and allowed me to play anything I wanted to without breaking the bank. A card that a high-school student could afford to buy with part-time job money. Then there was the 6600GT, the 7950GT, the amazing 8800GTX, the GTX 970, hell even my GTX 1080 was great despite being the generation that began these price hikes.... I still have it in my garage PC. The only nvidia card I was unhappy with was my GTX 480. Back then I was in full "must have top of the line hardware" mode and bought two of those. They died within 2 months of each other, and I sold the replacements I got from RMA. Now I'm unhappy with nvidia's pricing and the fact that they bank on RT witch I find to be nothing more than a gimmick.

The 4070 ti was supposed to launch at 900 but Nvidia saw the backlash and dropped the MSRP to 800 (As well as also changing the name lol). So you guys are helping change NVIDIA. As much as NVIDIA tries to set the bar, the community does influence things as well.

Not enough influence unfortunately... the 4070 is a 500$ GPU. Tops. For now, there are still people willing to spend this kind on money (1000+ usd) on a video card, but I'm not sure how long this will last considering global inflation and everything else going on in the world. All the people I know, my age, either gave up the hobby entirely or are sticking with older hardware and playing games 5-10 years after release.

 

[bug]

@kanecvr Tbh FX5000 series was probably Nvidia's greatest dud ever.
While I have been in the green camp for a long while (dating back to Linux support issues), I had no problems recommending ATI/AMD cards to friends when they made sense.

 

[tvshacker]

are sticking with older hardware and playing games 5-10 years after release.

I belong on that "club". At the same time I worry about if one day a part, in this case, the GPU) dies, what would be a decent upgrade.