AMD Sets March Launch Window for Radeon RX 9070 XT & 9070 Graphics Cards

[AusWolf]

What would be nice, and probably a smart move from AMD, would be to confirm pricing and specs before the 5070 reviews go live.

I'm interested in a 9070XT on day one, but if they're not priced well, or if the TDP is ridiculous compared to a 5070, I'm out.

No, it wouldn't be smart. It would give Nvidia a chance to respond with a price adjustment for more favourable reviews.

 

[Visible Noise]

https://x.com/McAfeeDavid_AMD/status/1882166390645203318

So their first three excuses were all lies? Now the problem is their drivers are shit.


And as far the conjecture about pricing, well the only one that got jebaited was AMD. By their own software team. Great that “AMD is now a software company“ according to their CEO.

 

[Hecate91]

No the issue isn't the drivers are "shit" but I expect no less from the geforce parade to move the goalposts out of sight.
AMD wants to get FSR4 right which so far seems to be a big deal, as even HW Unboxed praised how good it looked at CES. If AMD rushed these to market and FSR4 didn't work on more than a few games the nvidia buyers would still be shi$%ing on it.

 

[Visible Noise]

If your drivers are in such bad shape that after years of development they are preventing you from even announcing a product, they are by definition “shit”.

 

[bug]

https://x.com/McAfeeDavid_AMD/status/1882166390645203318

View attachment 381096

So their first three excuses were all lies? Now the problem is their drivers are shit.


And as far the conjecture about pricing, well the only one that got jebaited was AMD. By their own software team. Great that “AMD is now a software company“ according to their CEO.

Next, they discover the horoscope in unfavorable during that period.

Whatever dude, leave them be. They'll release when they'll release.

 

[Super XP]

None of these products have a high margin, you just have no idea what you're talking about. Which is no big deal, most people don't.

A product that you've invested billions to develop, hundreds of millions to support, and only sells chips, so that AIBs, retailers and intermediaries get a slice of the profit from the final product is not "high margin", especially now. Hardware will inevitably become more expensive, and it's not because of AMD's greed, it's because silicon is simply nearing its limits, making everything more expensive, complex and inefficient. Secondly, TSMC has no competition, ASML has no competition, so there's no point grumbling. That doesn't change reality.

I agree, I don't. But I was saying that only except AMD knows how much R&D, Manufacturing, Marketing/Advertising, etc., all costs to eventually bring out, say GPUs. My Guesstimation would be total cost per unit is approx. $250-$300.

My point was that they've been losing market share rapidly. And to turn it around, they need effective marketing and effective pricing. At the moment, RDNA2 was overpriced and RDNA3 was well overpriced. It also didn't help when retail outlets also overpriced the GPUs well above AMDs price recommendations.

Income - expenses = profit. Market share has nothing to do with it. The only thing a high market share does is it gives you a bit more leeway in setting prices (aka. Nvidia's price gouging).

I get your point but this topic of market share = profits is subjective. A larger market share does allow a company to produce more at a lower cost per unit and open up more favorable distribution channels. Oh look we are now talking about Nvidia aren't we.

 

[bug]

I get your point but this topic of market share = profits is subjective. A larger market share does allow a company to produce more at a lower cost per unit and open up more favorable distribution channels. Oh look we are now talking about Nvidia aren't we.

That's not entirely accurate. A larger market share can allow to to produce for cheaper via getting bigger discounts for placing more orders.
It can also let you sell for cheaper, see how Nvidia made sure that AIBs, along with their custom, more expensive models, also sell one model at MSRP.

Of course, that is little consolation as long as silicon demand far exceeds supply.

 

[AnotherReader]

That's not entirely accurate. A larger market share can allow to to produce for cheaper via getting bigger discounts for placing more orders.
It can also let you sell for cheaper, see how Nvidia made sure that AIBs, along with their custom, more expensive models, also sell one model at MSRP.

Of course, that is little consolation as long as silicon demand far exceeds supply.

TSMC isn't known for offering discounts; the Intel rumour was probably a mudslinging attempt against Gelsinger. However, a larger market share allows you to amortize R&D costs over more units so it matters even for costs.

 

[1sanpedro1]

Damned if you do, damned if you don't.

 

[Zareek]

One has to wonder if AMD's discrete graphics division purposely screws up. I mean how can these people still have jobs based on launches over the past several years. They can't get out of their own way. Seriously, if market share was the real reason RDNA4 will have no halo products, they NEED to hit fast with way better pricing than the competition. What an absolute JOKE!

 

[Event Horizon]

One has to wonder if AMD's discrete graphics division purposely screws up. I mean how can these people still have jobs based on launches over the past several years. They can't get out of their own way. Seriously, if market share was the real reason RDNA4 will have no halo products, they NEED to hit fast with way better pricing than the competition. What an absolute JOKE!

I don't think they're that stupid. Maybe they don't have as much wriggle room as we think. Seems like they're getting squeezed between the fabs raising prices and partners resisting price adjustments. If that doesn't turn out to be the case then I'd agree that it's absolute incompetence.

 

[oofdragon]

So many people in the comments out of touch with reality gee. Listen up.. everyone knows by now that the 9070 XT equals 4070 Ti Super and that 5070 Ti equals 4070 Ti Super as well, it could not even get there honestly. Absolutely for sure the 9070 XT will be better than the 5070 Ti, that's out of question. The huge question mark here is: what is the price going to be? Will AMD do just like last gen where they priced their "equivalent card" $50 below Nvidia, in this case launching the 9070 XT for $700 OR are they going to go extreme mode and ask $500 for it? People are completely insane to suggest "if it's not $400 I will not buy it", go buy Nvidia then bye. If AMD pulls the $500 card you can bet I'm buying one (or two lol) day one . People saying "I'm not going to wait cry cry cry" just give your hard earned money to Ngreedia then and life goes on, just don't cry cry cry again if AMD actually stomps over Nvidia this time. Everybody should wait and see what they do, simple. Worst case scenario they do price the 9070 XT those $700 after all, but they will still sell the 9070 for $500 anyways and that card also.has 16GB VRAM and will perform above the 5070 as well, 4070 Ti level at least. So.. $500 for a 16GB 4070 Ti isn't that bad, it's not as exceptional as almost a 4080/7900XTX at half last gen price but it's also better than what Nvidia is asking with their $550 12GB 4070 super

 

[Zareek]

I don't think they're that stupid. Maybe they don't have as much wriggle room as we think. Seems like they're getting squeezed between the fabs raising prices and partners resisting price adjustments. If that doesn't turn out to be the case then I'd agree that it's absolute incompetence.

I'm willing to bet the margins are still fantastic, god knows Nvidia's are. Again, as long as they aren't selling them at a loss, it's worthwhile if they want a chance at competing again at some point, they are quickly becoming irrelevant in PC gaming.

My intent was to express that who ever is in charge of the hardware launches is incompetent. Not stupid, I seriously doubt very many people get high level positions with publicly traded companies that are just plain stupid. You can be highly educated, smart as hell and still be completely incompetent at some things.

 

[oofdragon]

So many people in the comments out of touch with reality gee. Listen up.. everyone knows by now that the 9070 XT equals 4070 Ti Super and that 5070 Ti equals 4070 Ti Super as well, it could not even get there honestly. Absolutely for sure the 9070 XT will be better than the 5070 Ti, that's out of question. The huge question mark here is: what is the price going to be? Will AMD do just like last gen where they priced their "equivalent card" $50 below Nvidia, in this case launching the 9070 XT for $700 OR are they going to go extreme mode and ask $500 for it? People are completely insane to suggest "if it's not $400 I will not buy it", go buy Nvidia then bye. If AMD pulls the $500 card you can bet I'm buying one (or two lol) day one . People saying "I'm not going to wait" just give your hard earned money to Ngreedia then and life goes on, just don't cry if AMD actually stomps over Nvidia this time. Everybody should wait and see what they do, simple. Worst case scenario they do price the 9070 XT those $700 after all, but they will still sell the 9070 for $500 anyways and that card also.has 16GB VRAM and will perform above the 5070 as well, 4070 Ti level while the 5070 will trade blows with the 4070 Super. So.. $500 for a 16GB 4070 Ti isn't that bad, it's not as exceptional as almost a 4080/7900XTX at half last gen price but it's also better than what Nvidia is asking

 

[3valatzy]

They had years to optimise that software, it's not like Navi 48 is designed in a week or so.
It's obvious that they have problems, but if they have problems the right thing to do is to make changes in the management, not to delay a critical launch.