Just so we are on the same page, that 4080 12gb / 4070ti was still better in both raster / $ and RT / $ than it's competitor, the 7900xt. So yeah, AMD is super greedy when they managed to outgreed the greediest nvidia card.
Not even remotely true, have a look at relative performance of the 7900XT, it's faster than the 4070Ti at every resolution.
Sapphire's Radeon RX 7900 XT Pulse is one of the more affordable RX 7900 XT custom designs out there. For $860 you get impressive 4K gaming performance and a triple-slot, triple-fan thermal solution that achieves amazing noise levels with good temperatures. Overclocking worked very well, too.
www.techpowerup.com
Cost per RT is subjective, not everyone is willing to pay more for a feature,especially one that won't run well on a midrange card without upscaling and fake frames.
The launch price and marketing is what AMD keeps screwing up on, though launch price doesn't bother me much as I don't buy anything on launch day. The 4070Ti is pure "the more you buy the more you save" greed since $800 was stupid for an xx70Ti card and it still is, even more so when Nvidia sandbags on it and released a refresh a year later.
Last gen both the xtx and the 4080 got editor's choice. Should that make me feel like TPU is leaning AMD? You all need to stop with those conspiracies.
The editors choice award isn't the same as highly recommended, highly recommended means the reviewer personally recommends the card and I'm sure plenty of readers take the highly recommended award seriously. And the only cards I would've given editors choice to would be the xtx and the 4080 Super, the 7900XT was too expensive at launch, and so was the 4080.
But I could care less what the review recommends personally, too many are biased for Nvidia when they get the product for free. I care about the objective performance of the card. The only conclusion I pay attention to is the one from Gamers Nexus, he's the only reviewer who isn't in love with Nvidia.
So a GPU getting a recommended badge means it's the or one of the best GPUs for the money. And that much is true for the 5080.
The 5080 got the recommended badge because the reviewer claimed its the "only GPU to buy". Even though someone could easily buy a used 4080 or 4090. As others have said TPU is nvidia flavored, a good way to put it lol, so the conclusion is expected.