NVIDIA GeForce RTX 3080/3090 Founders Edition Sales Limited to BestBuy in the US

[AleksandarK]

The supply of NVIDIA's newly announced GeForce RTX Ampere lineup has been quite controversial since the beginning. Demand for the new GeForce RTX 3080 and 3090 GPUs has been rather high and NVIDIA experienced big "demand issues" as the CEO Jensen Huang says. The company didn't expect such high demand and thus hasn't stocked up the chips for that many orders. NVIDIA's AIBs have also seen this problem with GPU demand, as it is too high in ratio to supply. As more chips are manufactured, we can expect this problem only to settle down over time. Today, we got an interesting piece of information regarding the availability of Founders Edition (FE) GeForce RTX 3080 and RTX 3090 cards. NVIDIA has posted on the forums stating the following:

We have heard your feedback regarding the NVIDIA online store and are working to improve the experience.

In the meantime, we will be selling our GeForce RTX 3080 and RTX 3090 Founders Edition through other partners. In the US, you can shop for Founders Edition at Best Buy - GeForce RTX 3080 and GeForce RTX 3090. In Europe, we continue to review Founders Edition fulfillment options.

Founders Edition units are limited, and more will be available in the coming weeks alongside an increasing supply of boards from our global board partners.

View at TechPowerUp Main Site

 

[Chomiq]

Lol, demand issue. Maybe in US, in EU they were out of stock from day 1. That's no demand issue, that's supply issue.
Partner cards are no better. Majority of online retailers in Poland are running online queues with 1 unit limit per customer. Even then you're still pre-ordering cards that are €100+ over their msrp.

 

[nguyen]

some OCN member asked Best Buy staff and they said Best Buy received 10 000 cards, still a pretty good number of cards there

 

[Vya Domus]

Lol, demand issue. Maybe in US, in EU they were out of stock from day 1. That's no demand issue, that's supply issue.
Partner cards are no better. Majority of online retailers in Poland are running online queues with 1 unit limit per customer. Even then you're still pre-ordering cards that are €100+ over their msrp.

I kept checking out of curiosity and where I live there were none ever available, like I really mean it, zero. They were listed but to this day none of them have been in stock and it's not that I just didn't see them, there are no reviews or anything, nobody got one.

 

[dj-electric]

Title gracefully omitted "Founders Edition".

 

[bug]

Title gracefully omitted "Founders Edition".

Yeah, this editor is the worst when it comes to click bait.

 

[AleksandarK]

Title gracefully omitted "Founders Edition".

Yeah, this editor is the worst when it comes to click bait.

I had it in my drafts but didn't update the final title. I appreciate that you pointed this out and it has been fixed.

 

[Deleted member 185088]

Are sales so much higher in the US than the rest of world, it seems nVidia focuses only on the US market.

 

[bug]

Are sales so much higher in the US than the rest of world, it seems nVidia focuses only on the US market.

It's easier to sell over there, because US is one big market and the average income is quite high.

 

[Anymal]

Statement regarding Europe is rather vague.

 

[LocutusH]

So... can we have our poll finally, who really ordered and received a card? Or did nvidia forbid this on TPU too?

 

[Chomiq]

Statement regarding Europe is rather vague.

"in EU you're shit out of luck" would be more accurate.

 

[lexluthermiester]

Statement regarding Europe is rather vague.

Unfortunately the EU/Europe is more complicated than North America/UK where product distribution is concerned.

 

[fynxer]

Nvidia have a BIG problem

Prices are going up and more and more retailers are increasing prices of 3080 due to the shortage.

Nvidia's conundrum is that they cannot increase the price of 3080 FE and 3090 FE while selling on their own webpage since the RRP is $699 and $1499

SO HOW DO YOU SOLVE THIS!

Simple, you stop selling on your own website and outsource to a BIG retail chain like BestBuy.

Now they can just blame increased cost of distribution and BestBuy can raise the price as they see fit.

WILL BE VERY INTERESTING TO WATCH if BestBuy will keep RRP or raise the price.

If there is and price increase for 3080 FE and 3090 FE you know why they moved the sales to BestBuy.

 

[B-Real]

Lol, demand issue. Maybe in US, in EU they were out of stock from day 1. That's no demand issue, that's supply issue.
Partner cards are no better. Majority of online retailers in Poland are running online queues with 1 unit limit per customer. Even then you're still pre-ordering cards that are €100+ over their msrp.

This. Remember how people blamed AMD back in the days because of Vega (they had reason to do that, just like now).

 

[bug]

Nvidia have a BIG problem

Prices are going up and more and more retailers are increasing prices of 3080 due to the shortage.

Nvidia's conundrum is that they cannot increase the price of 3080 FE and 3090 FE while selling on their own webpage since the RRP is $699 and $1499

SO HOW DO YOU SOLVE THIS!

Simple, you stop selling on your own website and outsource to a BIG retail chain like BestBuy.

Now they can just blame increased cost of distribution and BestBuy can raise the price as they see fit.

WILL BE VERY INTERESTING TO WATCH if BestBuy will keep RRP or raise the price.

If there is and price increase at BestBuy for 3080 FE and 3090 FE you know why they moved the sales to BestBuy.

Yes, the dread of every company: having their products sell above MSRP

 

[INSTG8R]

Lol, demand issue. Maybe in US, in EU they were out of stock from day 1. That's no demand issue, that's supply issue.
Partner cards are no better. Majority of online retailers in Poland are running online queues with 1 unit limit per customer. Even then you're still pre-ordering cards that are €100+ over their msrp.

There is a picture floating around from a retailer here in Norway and I’m pretty sure who it is but the posted every model how many were ordered and how many they’d requested for stock most models had 1000 orders and 2000 in stock requested
Their website(if it’s them and where I shop) all the available cards don”t even have attemptec estimate dates just the option to get an alert the same alert every one else got and the fastest fingers win, stock is gone again and the cycle starts over...

 

[Bwaze]

NVIDIA CEO Jen-Hsun Huang: "The 3080 and 3090 have a demand issue, not a supply issue."

Case closed, everything explained. The EU shouldn't demand more than a couple of dozens 3080 in three weeks.

 

[Prima.Vera]

sold out there too ))))

 

[LocutusH]

NVIDIA CEO Jen-Hsun Huang: "The 3080 and 3090 have a demand issue, not a supply issue."

Case closed, everything explained. The EU shouldn't demand more than a couple of dozens 3080 in three weeks.

While i understand your point, and it may seems so viewed from the US, but 1 stores stats is not the EU. By far not.

 

[bug]

NVIDIA CEO Jen-Hsun Huang: "The 3080 and 3090 have a demand issue, not a supply issue."

Case closed, everything explained. The EU shouldn't demand more than a couple of dozens 3080 in three weeks.

Traditionally, Nvidia launches high-end first. High end GPUs are big and thus more difficult to build (that's why sometimes we get a refresh when yields improve). When you sell them for $700 a pop and they still fly off the shelves, damn right you have a demand issue. Sadly, this all but guarantees Hopper will be just as expensive

 

[Anymal]

Its a supply issue, c'mon.

 

[fynxer]

Yes, the dread of every company: having their products sell above MSRP

Do not underestimate the greed of Huang. HE WANTS A PIECE OF THAT PRICE MARKUP CAKE.

Huang see partner cards climbing in price at retailers all over the world and also cards selling on EBAY like hot cakes at hefty markups.

I think he realized the RRP was to low for 3080, he could have easily set RRP price at $899 and all stock would still been sold out.

Increasing prices on nvidia.com would have been a PR nightmare SO why not do the next best thing and just out source it to BestBuy, increase the prices and let them take the rap for it. I hardly think the greedy bosses at BestBuy would mind or complain as long as they are making lots of extra green.

Lets just see what happens, if prices increase you know i am right. If not, i am wrong and Huang is a golden boy that would never stiff his customers for a few extra bucks.

 

[jeremyshaw]

Good. I trust Best Buy over Digital River by a near infinite amount. Dealing with Digital River, whether it was digital or physical goods, was always less than ideal. I get everything in the universe is less than ideal, but Digital River always seemed to revel in finding new ways of stretching that.

Now, would I have preferred Amazon + BB + Walmart + Costco + Newegg? Yes. But that hasn't happened.

 

[RedelZaVedno]

So it's true then? Moore's Law is dead's leaker was right all along. NVidia is artificially rising prices of Ampere by intentionally creating bottleneck on the supply side. This greedy Nvidia plan has been rumored out a month before release and now we can see it unfolding in real time. Jensen is the master of milking shit out of FOMO consumers while still keeping good appearance.

Even the biggest EU tech retailers (Mindfactory, MediaMarkt) don't have preorder option for 3080/90. Zero hits on "3080" in price on EU's search engines. What a joke of a launch