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Nvidia get much higher margins on direct sales. They gain nothing extra from overpriced cards at retailers.Nvidia have a BIG problem
Prices are going up and more and more retailers are increasing prices of 3080 due to the shortage.
Nvidia's conundrum is that they cannot increase the price of 3080 FE and 3090 FE while selling on their own webpage since the RRP is $699 and $1499
SO HOW DO YOU SOLVE THIS!
Simple, you stop selling on your own website and outsource to a BIG retail chain like BestBuy.
Now they can just blame increased cost of distribution and BestBuy can raise the price as they see fit.
WILL BE VERY INTERESTING TO WATCH if BestBuy will keep RRP or raise the price.
If there is and price increase for 3080 FE and 3090 FE you know why they moved the sales to BestBuy.
I don't subscribe to "conspiracy theories" and ridiculous claims, neither should you. His claims were debunked the moment several AiB partners launched card at the same MSRP as the founders edition. Nvidia doesn't earn anything extra from overpriced AiB cards either, so the idea is just fundamentally flawed. You should just accept the fact that the demand is historically high, Newegg claims it was crazier than black friday, for a single product. This happened for a mixture of several reasons;So it's true then? Moore's Law is dead's leaker was right all along. NVidia is artificially rising prices of Ampere by intentionally creating bottleneck on the supply side. This greedy Nvidia plan has been rumored out a month before release and now we can see it unfolding in real time. Jensen is the master of milking shit out of FOMO consumers while still keeping good appearance.
Even the biggest EU tech retailers (Mindfactory, MediaMarkt) don't have preorder option for 3080/90. Zero hits on "3080" in price on EU's search engines. What a joke of a launch
- The enthusiast gaming market is growing steadily
- Many buyers skipped Turing
- Covid-19 has accelerated the demand for gaming in general
Don't forget that Turing and Pascal were hardly in stock anywhere for 2-3 months, yet moved record volumes. Neither Ampere, Turing nor Pascal have been failed launches, doing better first quarter sales every time. Just because you can't find one in stock the first week doesn't make it a failure.