The original GeForce Now library on Shield contained over 80 games as of March 2016; at Game Developers Conference 2016, Nvidia announced new licensing deals with Sega and Warner Bros. Interactive Entertainment. A large amount of the service's library was available for streaming with a subscription. Some games were available as a "Buy & Play" title only, under which users have to purchase the title in order to access it.[5][2] This library has since been replaced with a "bring your own games" model, which is consistent with GeForce NOW for PC, Mac, and Android. For example, if a user wants to play Fortnite on a device, it would be free as the game itself is free to play, but to play Rocket League, the user would need to sign into a Steam account that owns that game.
Nvidia has been involved in a number of licensing rights disputes related to games on the service, especially in February–March 2020 when the service transitioned from its beta stage to its general release. Activision Blizzard pulled all their games from the service in February 2020, citing a "misunderstanding" on the terms.[8][9][10] Bethesda pulled the majority of its games shortly afterward.[11][12] The developers of The Long Dark said that their game was improperly placed on the service without any sort of licensing agreement; Nvidia agreed to remove that game as well.[13] In the beginning of March, 2K Games also pulled their products from the service.[14]