Robert Hallock Joins Intel

[TheLostSwede]

Ex AMD Director of Technical Marketing Robert Hallock has joined Intel as Senior Director of Technical Marketing after a sabbatical. During his sabbatical, Hallock ran his own company that focused on aftermarket car mods. Hallock had a 12 year tenure at AMD and was the face of many of AMD's more technical videos and also took part in some keynote product instructions when it came to the more technical details of product introductions.

According to a post by Hallock on LinkedIn, his new position will apparently focus on AI for consumer processors, something that ties in with what Intel is about to announce at Intel Innovation 2023. As such, we might be seeing Hallock doing some of the presentations at Intel Innovation 2023 in September. Hallocks post on LinkedIn talks about AI accelerators, again suggesting that he will be mainly involved with the ex Movidius team, but as he mentions client computing, his responsibility might still extend outside of just the AI side of things. Time will tell if he gets a similar role at Intel as he had at AMD, or if he'll just be one of many directors at the company.



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[Ferrum Master]

Well everyone has to eat...

Not sure it will change anything about the course Intel has set.

 

[Chaitanya]

Not sure why this is news personally, I find marketing execs to be a waste of money in general. Wish someone would pay me six figures to talk a bunch of nonsense.

You need to have thick skin in order to face heat from press calling you out for lies.

 

[TheLostSwede]

Not sure why this is news personally, I find marketing execs to be a waste of money in general. Wish someone would pay me six figures to talk a bunch of nonsense.

Because he was someone well known in the industry?

 

[A Computer Guy]

You need to have thick skin in order to face heat from press calling you out for lies.

What was it? (edit) Oh yea I forgot about that. https://www.techpowerup.com/forums/...es-his-departure-from-amd.298794/post-4833371

 

[Dr. Dro]

It's not too surprising to see him there, a lot of talent has left AMD to work with Intel recently.

Nothing personal against the fellow, he is a press guy and that's basically his job but... in this blue edition I hope his new job is more inspiring than being the company's lie factory as it was with AMD.

 

[MarsM4N]

Well, that was a very short "sabbatical". Not even a year. Bet the guy had his Intel papers before leaving AMD.

Robert Hallock to Leave AMD After 12 Years

The director of technical marketing is stepping down.

www.tomshardware.com

 

[zmeul]

but why!?
he has no business being at Intel, send him back

 

[W1zzard]

Huge congrats to Robert, he made a HUGE difference for AMD in terms of public outreach and I'm sure he can achieve the same for Intel. I've always loved working with him. Hope that I get the privilege to cross paths with him again at Intel

 

[john_]

Hallock was very pleasant and informative. Of course now we have Helkerman, like going from a Zen 4 to Bulldozer in my opinion.

Hallock will be a good addition to Intel.

 

[Chaitanya]

What was it? (edit) Oh yea I forgot about that. https://www.techpowerup.com/forums/...es-his-departure-from-amd.298794/post-4833371

Not about Hallock personally but in general marketting teams especially in tech sector are notorious for their stunts and lies. Remember the Radeon 6000 series launch and loud mouth who kept telling there will be tonnes of stock or Bulldozer launch or all the nonsense Intel marketting teams pulled off from using chiller to using benchmarks to prove they had "superior" CPUs to then claiming benchmarks are useless.

 

[Darkholm]

Never been a fan of him, especially during early days of Zen2 when he refused to admit that BIOS-es and AGESA were not ready at launch and were quite buggy first 2-3 weeks.

Next "great moment" was Zen3 launch where he told everyone that there is no chance for Zen3 CPUs on 300-series chipset AM4 boards and then after 18 months, happy as a horny schoolboy, gave announcement that Zen3 is finally coming to 300 boards, that 18-month "evaluation" has been successful. That was enormous pile of horse$it as we all saw how Zen3 worked on some Gigabyte and ASRock 300 boards with no problems, few days after launch.

Like Raja K., good riddance Robert.

 

[Chomiq]

I'm sure that if he did shit job at AMD he wouldn't be hired by Intel. Good luck to him.

 

[Ferrum Master]

I'm sure that if he did shit job at AMD he wouldn't be hired by Intel. Good luck to him.

Ahem... Raja?

 

[Dr. Dro]

Ahem... Raja?

The boogeyman himself... but being honest, without Raja things would have been much, much worse.

 

[Ferrum Master]

The boogeyman himself... but being honest, without Raja things would have been much, much worse.

We could be never sure about that. I cannot see anything really good he did at RTG thou. Always too late.

 

[Dr. Dro]

We could be never sure about that. I cannot see anything really good he did at RTG thou. Always too late.

The most successful Radeon release of all time, Polaris? Though I guess Vega (and all form factors it is present on) is also a great achievement... esp. at the compute segment), if I had to say, it was Navi 1 which was more or less a flop.

 

[Ferrum Master]

The most successful Radeon release of all time, Polaris?

With immediate failure called VEGA. I am not sure Polaris is 100% his brainchild either way.

 

[Dr. Dro]

With immediate failure called VEGA. I am not sure Polaris is 100% his brainchild either way.

Not only but he also joined ATI initially in 2001. He's had a hand in creating things like R100, the original ATI Radeon as well.

The reason Raja was made a boogeyman isn't because he or his team's incompetent, it's that Nvidia's team was more successful, GeForce started to take off and from there on out things haven't always smiled at AMD.

 

[Ferrum Master]

The reason Raja was made a boogeyman isn't because he or his team's incompetent, it's that Nvidia's team was more successful, GeForce started to take off and from there on out things haven't always smiled at AMD.

Leadership is the reason. If you see that something sucks at core and for many times, either you double the team or lay off.

It is very different being and engineer and a team leader. A simple example why Jim Keller is a prime example of a leader and success and he is not.

 

[Chomiq]

Ahem... Raja?

And yet here's Intel with dedicated GPUs. Definitely a progress compared to the situation they were in before he joined.

 

[Ferrum Master]

And yet here's Intel with dedicated GPUs. Definitely a progress compared to the situation they were in before he joined.

Last time I read there were already many Billions of operating loss for the Graphics division at Intel

 

[GreiverBlade]

And yet here's Intel with dedicated GPUs. Definitely a progress compared to the situation they were in before he joined.

didn't ARC got better after he got away from it (again...)?

oh well ... marketing? eh? ... AI? well, all the best to him, let's hope the grass is greene... ah... Intel, not Nvidia, aherm, bluer on the other side ...

 

[bushlin]

The most successful Radeon release of all time, Polaris?...

Radeon 9700 / R300. 50% faster than the GeForce equivalent with AA enabled.

ATI’s Radeon 9700 (R300) – Crowning the New King

www.anandtech.com

 

[mechtech]

Wish I had sabbatical……..