Polaris was described as a danger for motherboards by the press , which historically always gave them crap for everything no matter how ridiculous it was. Many cards exceed the PCIe spec and pretty much all of them do that once overclocked yet damaged PCIe slots were and still are a very rare thing that often comes down to defective hardware. There was just one report from one guy and the press gobbled it up like crazy. Call me a conspiracy theorist and an AMD fanboy but that whole charade served no purpose other than to diminish the value of a very compelling product because it sure as hell didn't save millions from burning their motherboard , which is how this whole thing was supposed to go down according to everyone.
At the end of the day there was nothing to predict because it was a known thing. A disproportionate response to that was unpredictable.
Don't know what misleading campaigns you have seen about Vega and gaming performance , if anything the amount of information they released was minimal at best. I don't remember any false statements they had on that matter , the crossfire demo was done without any performance metrics or other claims as far as I remember.
Yes I know. I was almost screaming at sites (TPU and PCPer) to test overclocked cards or specifically a GTX 950, if I remember correctly, that had no external power connector and probably going much higher than 75W from the PCIe bus. Almost all sites where testing with a GTX 960 that HAD an extra PCie connector, conveniently finding nothing wrong with that card.
But on the other hand, it's different to have a card stressing the bus after overclocking and have a card stressing the bus at it's defaults. Polaris should have come out with an 8 pin or two 6 pin connectors. Or at lower frequencies. Tech press' response, about anything not perfect from AMD, it was already known, it wasn't something to predict, it was already known how the press will react and they should had avoided it.
Vega's campaign was also a mistake. AMD is NOT a football team, AMD shouldn't be running a marketing campaign about poor Voltas like it is addressing the typical, no brain, football team fanatic. Crossfire in presentations was also misleading and was making people questioning Vega's performance way before it's official announcement. Throwing Poor Voltas and Crossfires at the same time, was sending the opposite signals to people waiting for Vega and in the end backfired. I am considered an AMD fan and I was getting attacked by another member in a Greek forum for not believing that Vega will come close to 1080 Ti. Today forum members like that guy, AMD fans like that guy, had lost every credibility in the eyes of other members, because they believed that Poor Volta campaign.