I mean look at the average human, logic is mostly gone.
That's the classic Star Trek TOS fallacy. Emotions are an expression of logic.
Girlfriend sells your gaming PC to buy shoes = anger.
As for the implication that humanity has become more emotional and less logical, consider how many people are on emotional depressants (anti-depressants). If anything, humanity has become less emotional due to the desire to medicate away the higher highs and lower lows. There is also the War on Drugs. Back when people were free to use whatever drugs they wanted to the resulting emotions were likely to be more intense and less rational.
Various cultures have tried a lot of things to reduce emotion. Some Buddhists aren't allowed to eat things like onions and garlic because it is believed that their flavors are too intense. The Kellogg cereal company got its start by peddling products (cereals like Corn Flakes) that were supposed to taste so bland they would prevent sexual arousal.
Focus here is on the fact that it's something new.
Newness does not equal innovation.
innovation = striking improvement
evolution = incremental improvement
iteration = possibly no improvement
So, if company X releases GPU A, then GPU B, and GPU B has marginal differences, it is an iterative product. What constitutes evolution and iteration is subjective. However, innovation clearly implies a very significant improvement.
If you think DLSS is an improvement over competing technologies then you can count it as innovation. If not, then it's not innovation. It's merely change. The notion that change is always a good thing is the fallacy of liberalism. The opposing fallacy is the belief that tradition is superior to change (the fallacy of conservatism).
Coming up with clever new ways to trick people into spending their money (marketing innovation) counts as innovation if you're a stockholder but it's not in the interest of the typical product buyer.
I literally fell from a chair 
