AMD Radeon RX 5700 XT, RX 5700 & Navi 10 GPU Chip Pictured Up Close

[Valantar]

So every time there's a performance increase it must be matched with a corresponding price increase ?
By this logic, we should pay several million dollars for a GPU by now, as today's GPUs are probably over 10000 times faster than an S3 Virge or Matrox Mystique.

You've been brainwashed by the marketing "We have so much moar transistors cr4p in this chip and it's faster, so it MUST be more expensive"

That's not how it works dude.
Faster new gen replaces slower old gen, for same amount of money (+/-). That's how performance is pushed across the board...

But today what we have is a duopoly with a strong Cartel smelly odor... and no more crypto boom to blame.

Let's say that NV had their raytracing bs excuse for jacking up prices.
But what's AMD's excuse ? They aren't giving anything new... just a node shrink a bit more Mhz.
The chip itself is smaller. It should be CHEAPER than Polaris, not more expansive.

I hope the market punishes them by nobody buying these... but that's not happening because people do want faster GPUs, and there's just no choice anymore.

Overpriced or Overpriced. Take your pick.
Bleh...

As a general rule I'd agree with you, the problem is that the tech industry is reaching a saturation point of sorts where all the low-hanging fruit in terms of I/O and bandwidth has been exploited, requiring more and more expensive and exotic solutions to increase performance. PCIe 1.0 and 3.0 have essentially the same board designs. Sure, 3.0 is likely more strict in terms of trace routing, but it wasn't much of a challenge. USB hit this early (1.1 and 2.0 used the same cables; 3.0 doubled the pins, 3.1G2 doubled this again. 4.0 will likely follow the TB3 limitation of maximum 1-1.5m cables.). Memory is still scaling decently, but HBM and similar solutions show that there's a need for more bandwidth that can't be met with traditional trace layouts. There's definitely a question of if and how much DDR5 will drive up motherboard prices given the doubling of transfer speeds. The same things are happening on a smaller scale in chip design, in particular with the constant addition of more stuff to each product, from encode and decode blocks to supporting new I/O standards to the push for more fixed-function hardware (RTRT and so on) - these are pure additions, not just scaling up of what we already have, meaning that you'd need very good area scaling on a new node that is also affordable for this not to drive up the BOM.

All this sadly necessitates price increases to a certain degree. Adding more components (in various senses of the word) will always cost more than replacing components with better-performing like-for-like upgrades. Then there's not only inflation (which is rather trivial on time scales like these) but also other cost increases - after all, one of the necessities of a capitalist "eternal growth" system is that wages and costs rise in lockstep (otherwise you'd run out of potential new customers for your goods), meaning that price increases (at least for consumer goods) normally outstrip inflation alone.

Does this legitimize the price hikes we've seen over the past two generations? No. They're excessive, and significantly so. But some increase is to be expected.

 

[Casecutter]

I honestly don't know but could it be that AMD/RTG has already baked in the the cost of the Tariff into these prices?

Back in Oct 17th, 2018 when the RTX series release did Nvidia do that already? As of October 1st 2018 it was 10%, while jumped to 25% as of May 10, 2019. So if these prices are affected then that's a consideration. Lot's of parts and piece sold in Q1 2019 where in the channel prior to these higher import duties taking effect on existing product supplies, but it now has to be accounted for... so perhaps this is what we get?

A $300 card +25% (+Trumps got Buttkiss Tax) = $375

AMD and Nvidia Analysts Worry About 25% Tariffs

Increased tension between the U.S. and China has market watchers concerned about AMD and Nvidia's future.

www.tomshardware.com

Analyzing Graphics Card Pricing: October 2018

Today, we're once again doing a deep dive on graphics card pricing to provide you with the best value buys on the market right now. This is...

www.techspot.com

How Trump's Tariff Hike May Affect Prices for PC Parts

Whether you'll see actual price increases will depend on various factors. But some PC vendors already have manufacturing outside of China. It'll also take time for the tariff hike to ripple through product stock.

www.pcmag.com

 

[HTC]

I honestly don't know but could it be that AMD/RTG has already baked in the the cost of the Tariff into these prices?

Back in Oct 17th, 2018 when the RTX series release did Nvidia do that already? As of October 1st 2018 it was 10%, while jumped to 25% as of May 10, 2019. So if these prices are affected then that's a consideration. Lot's of parts and piece sold in Q1 2019 where in the channel prior to these higher import duties taking effect on existing product supplies, but it now has to be accounted for... so perhaps this is what we get?

A $300 card +25% (+Trumps got Buttkiss Tax) = $375

AMD and Nvidia Analysts Worry About 25% Tariffs

Increased tension between the U.S. and China has market watchers concerned about AMD and Nvidia's future.

www.tomshardware.com

Analyzing Graphics Card Pricing: October 2018

Today, we're once again doing a deep dive on graphics card pricing to provide you with the best value buys on the market right now. This is...

www.techspot.com

How Trump's Tariff Hike May Affect Prices for PC Parts

Whether you'll see actual price increases will depend on various factors. But some PC vendors already have manufacturing outside of China. It'll also take time for the tariff hike to ripple through product stock.

www.pcmag.com

Interesting.

How does that affect prices outside US?

 

[Casecutter]

How does that affect prices outside US?

I would say "All boats rise with the Tide". But as those MSRP are USD then I would believe they'll add it in. Now the tariff is not on the entire product final cost. Perhaps the final Assembly is not and some parts like the GPU/Mem (from/done in Taiwan), but pretty much everything else get sourced from China... So what is that 40-60% of the BOM? If the total cost of the BOM is let's just say $180, half of that has duties of 25%, figure that adds $20-25 in cost on those parts or total BOM cost jumps to more like $200+.

And at that point I'd think it makes it easier to amortize that across the whole product. Final product going to Europe, USA, and even China get to pay it. Now sure there are price adjustment depending on geographical areas, exchange rates, etc. Overall AMD/Nvidia AIB partners have to pay that tariff, and it isn't coming out of their pockets. Worst part if the tariff was dropped tomorrow all these companies have figured out there people who didn't see it being price prohibitive are not going to drop price until they start seeing stagnate product in the channel.

Same probably why X570's jumped in price more content (bell and whistles) the more duties got added on.

 

[Xzibit]

Gamers Nexus: AMD RDNA / Navi Arch Deep-Dive: Waves & Cache, Ft. David Kanter

Interesting info and break-down of rDNA