AMD didn't set the price of this card at $479, buyers set the price of this card at around ~$600.
I believe what AMD is doing (and don't really blame them I guess) is they know AIBs will sell this card for ~$600 no matter what they set the MSRP at. The market right now means no matter what the price is they will sell out instantly, so why bother pricing these cards really low?
If AMD set the MSRP at $349 to be ultra competitive then AIBs would just make loads of money as the street price would still be ~$600, if AMD prices them at $479 then AMD & AIBs make loads of money. And you just have to hope some of that money goes into RDNA 3, 4 and 5 development.
Manufacturers don't set the price of products, buyers set the price! There isn't a single card on the market right now that I would buy, so my money is staying in my pocket. Once the mining bubble bursts or production catches up to demand then I will look at cards and prices again. What everyone else is up to them.
And who knows, maybe Intel will be the saviour of the PC gaming market!!!
I believe what AMD is doing (and don't really blame them I guess) is they know AIBs will sell this card for ~$600 no matter what they set the MSRP at. The market right now means no matter what the price is they will sell out instantly, so why bother pricing these cards really low?
If AMD set the MSRP at $349 to be ultra competitive then AIBs would just make loads of money as the street price would still be ~$600, if AMD prices them at $479 then AMD & AIBs make loads of money. And you just have to hope some of that money goes into RDNA 3, 4 and 5 development.
Manufacturers don't set the price of products, buyers set the price! There isn't a single card on the market right now that I would buy, so my money is staying in my pocket. Once the mining bubble bursts or production catches up to demand then I will look at cards and prices again. What everyone else is up to them.
And who knows, maybe Intel will be the saviour of the PC gaming market!!!