I don't know why AMD consistently shoots itself in the foot, if this was priced at $250 it would have been a much better product and it would have created a lot more buzz. It still wouldn't have been great, but it would have been pretty good and certainly a offered a lot more value! As it is it got mediocre reviews and mediocre reception which will kill any momentum for this card, so even when they ultimately lower the price to $250 in a month or so it would fly under people's radar.
Realistically this should cost $200, not a penny more, but the RTX 4060ti should not be more than $250 either, alternatively $280-300 for the 16GB version.