I understand that for some people it might be well worth it, but I can't be arsed to spend the time to package a cooler and go to the post office for a one-time gain for 25 euros.
>Its added value
No, we don't know that, not if they increased the price of 3700X because of it. If you buy a pre-built PC for 1k, you aren't buying a case for 1k with the added value of extra components
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>I am personally not happy that the Prism is no longer included in the CPUs
Buy it separately, no biggie. Now you can't counter with not wanting to spend extra money, because then what you're not happy about in actuality is the price of the CPU itself (if it was cheap in the first place, this wouldn't matter).