They already have twice as much laptop market share in comparion to Apple.AMD isn't really competing with Intel or QC at the moment their real target should be Apple!
Strix Halo laptops and mini-PCs will, of course, compete with some Apple designs, but also with Intel laptops hosting discrete Nvidia GPUs.
Mini-PCs with this chip will often be more performant than full DIY systems.
So, a new opening in PC is about to happen next year with systems hosting Strix Halo chips.
There should be entire segment, with 4-5 SKUs, from top Halo to entry systems.