AMD's RX 500 Series of Graphics Cards Rumored as Rebrands of RX 400 Series

[R-T-B]

That will depend on how many will go the "oh, AMD is faster for a given budget, but I'll go Intel/nVidia anyway" route.

That might be true if they were even present in the market segment my budget tends to target.

Right now, they hit mid-range at best, and not really any products above that. Pretty sad and I hope it changes soon.

Because when we make purchases, we do so blindly--looking only at the big numbers at the end of the brand name!

A ton of consumers do.

 

[ZipFreed]

Didn't Raja say that all Vega(s) would be branded as Vega, don't think there'd be any Vega sold as RX 5xx

I had thought he just said there'd be an RX Vega and not all of them would be but you're probably correct.

If that's the case then we'll probably see:

Vega X
Vega
Nano X (????)
Nano

Then just shift my speculated list down. I really don't like "RX Vega/Nano X". I hope they come up with something more eloquent.

Again, unless I missed something, I am pretty certain we'll see 4 SKU's, two each from Vega 10/11 respectively. If not turn we'll absolutely see three. We are for certain going to be seeing an RX Vega, Vega Nano and whatever cut down variant of Vega.

I'd really hope its something like:
RX Vega 16GB HBM
RX Vega Nano 16GB HBM (Same as Fury X -> Nano)
RX Vega Lite™ 8GB HBM

 

[Basard]

A ton of consumers do.

Maybe congress will pass a law for that too. Before you buy you MUST read the entire box--there will be a quiz afterwards!
And while they are at it, I want the corners of the PCB rounded and taped so I don't poke my eye out while installing it.

 

[bug]

On the other hand, not-a-rebrand of Titan releases as "1080Ti" (800+ Euro in Germany, thank you very much) is fine.

I don't know what your problem with 1080Ti is. It's based on the same Pascal architecture/chip, it has a slightly reworked memory and is released as a different product under the GTX1000 lineup. I literally don't see what else Nvidia could have done here. Short of calling this GTX 2080, of course.

 

[medi01]

I don't have problems with either rebrand.

 

[Jism]

Ok, that's just garbage. You can't re-release RX 480 with few MHz more and call it RX 580. That's idiotic. RX 480 could only be rebranded to RX 550 or something... Unless the RX 580 will cost 120€. In that case, ok, why not. But not for price RX480 is selling now or few weeks/months ago.

It's common practice, especially in OEM market.

The RX480 is a decent and fast card. I guess they are focussing on Vega platform and have nothing in between so far. Nvidia does the same.

 

[Air]

I find it a bit hard to like AMD on the GPU side of things. I guess Vega is not a GPU version of Ryzen.

 

[medi01]

I guess Vega is not a GPU version of Ryzen.

Vega was never meant to cover low end, so not sure what you mean.

 

[geon2k2]

STOP DOING REBRANDS FOR THE LOVE OF ALL THAT IS HOLY.

I mean gawd at least put in the development we had since then PLEASE.
Like better thermals, better cooling, more overclocking headroom I mean come on!

Honestly this should borderline be illegal imo because it is pretty much lying to the customer.

I agree rebrands suck, however partly due to rebrands, partly to evolutionary approach which AMD took with GCN, some cards like 7000 series are still valid 6 years later, in the sense that they still have drivers and support for the latest titles, which is great for consumers.

 

[ADHDGAMING]

WEEEEEEELLLLLLL .. when people start getting as upset at Nvidia as they do AMD for rebrands maybe SAMD wouldnt be forced to put them out to compete with Nvidias rebrands .. BUUUUT no one will stop buying the Nvidia slightly beefed up versions so that wont happen .. so quit complaining if you are part of the problem.

 

[bug]

I don't have problems with either rebrand.

Right. You only have problems with telling a rebrand from a new product.

I agree rebrands suck, however partly due to rebrands, partly to evolutionary approach which AMD took with GCN, some cards like 7000 series are still valid 6 years later, in the sense that they still have drivers and support for the latest titles, which is great for consumers.

Rebranding has nothing to do with support. And neither does the "evolutionary approach". Nvidia offers drivers for cards dating back to the FX6000 series (from their legacy branch) without an "evolutionary approach" and without mixing architectures within the same lineup.
I'm only taking desktop GPUs into consideration here, as mobile GPUs tend to be more of a mess and out of my area of interest.

 

[R-T-B]

Maybe congress will pass a law for that too.

They have. It's called the FTC.

 

[snakefist]

History of lying of consumers in computer industry goes long way... I can remember 486DX4 which was... 4 times internal vs external bus? Nope, 3 times, exactly... Funny, because DX2 was 2 times faster...

Then almost ALL CD-drives, famous for same X-branding, incorrect way too many times...

Wouldn't waste time with the later examples...

But this is highly unconfirmed information, may be rebrand or higher-clocked variants - pretty much whatever at this point...

 

[dozenfury]

A 74 or 38 Mhz oc bump is a new model? AMD, you're cranking on all cylinders right now and then you do this kind of thing... My 1070 is far more oc'd than this out of the box.

 

[kruk]

AMD could easily avoid this flak by just naming the cards RX 4X5. No one be upset then, since it would be clear that this is only a refresh (as their own naming scheme has suggested).
If they went the 5xx route, you would at least expect them to label them one level lower: RX 570 would be a RX 480 refresh and so on.

Also, the news doesn't mention the most important card which isn't a rebrand: the RX 560 will finally be fully unlocked Polaris 11!

 

[L'Eliminateur]

Why do you think AMD graphic cards have always been called "REBRANDEON"

 

[RejZoR]

The thing is, rebranding is perfectly fine. If you JUSTIFY it correctly. No one had a problem if RX480 got rebranded into RX560 or maybe RX550 even at same price point as RX480 now. But slamming it a pathetic GPU overclock and calling it a RX580, that's an insult to intelligence of buyers of graphic cards. R9 390X kinda got away with extra VRAM, but it was still a similar situation. And while R9 390X kinda could afford that because it was such a brute with the 512bit memory bus, today, RX480 doesn't have such an advantage compared to GTX 1060. And if NVIDIA is really planning on slamming GDDR5X on these, AMD is going to have some hard time competing.

They really need to rebrand Polaris 10 for lower tier cards and give RX580 some taste of basic Vega. If they used Vega's GPU, but with fewer NCU's, GDDR5 (or X) and no HBC, it would still be a killer GPU, but limited as it's expected for lower tiers.

Direct rebranding only works if you lower the price dramatically or move the card tier a step or two lower than it was last generation. In that case I can't object rebranding. I mean, who wouldn't want a RX480 grade graphic card for 120-150€? That would sell quite nicely imo.

 

[bug]

The thing is, rebranding is perfectly fine. If you JUSTIFY it correctly. No one had a problem if RX480 got rebranded into RX560 or maybe RX550 even at same price point as RX480 now. But slamming it a pathetic GPU overclock and calling it a RX580, that's an insult to intelligence of buyers of graphic cards. R9 390X kinda got away with extra VRAM, but it was still a similar situation. And while R9 390X kinda could afford that because it was such a brute with the 512bit memory bus, today, RX480 doesn't have such an advantage compared to GTX 1060. And if NVIDIA is really planning on slamming GDDR5X on these, AMD is going to have some hard time competing.

They really need to rebrand Polaris 10 for lower tier cards and give RX580 some taste of basic Vega. If they used Vega's GPU, but with fewer NCU's, GDDR5 (or X) and no HBC, it would still be a killer GPU, but limited as it's expected for lower tiers.

Direct rebranding only works if you lower the price dramatically or move the card tier a step or two lower than it was last generation. In that case I can't object rebranding. I mean, who wouldn't want a RX480 grade graphic card for 120-150€? That would sell quite nicely imo.

Nvidia isn't putting GDDR5X on 1060. They've done some tinkering with the memory configuration itself (don't know details, need to catch up myself), but they haven't changed the memory type.

 

[bubbly1724]

I had read an article to play the famous resolution 4K should get to the GTX3080 not before then imagine AMD which is always behind on today's technology have not finished having remake or cards only Overcloked

You using Google Translate or something? None of that made any sense.

 

[geon2k2]

Right. You only have problems with telling a rebrand from a new product.

Rebranding has nothing to do with support. And neither does the "evolutionary approach". Nvidia offers drivers for cards dating back to the FX6000 series (from their legacy branch) without an "evolutionary approach" and without mixing architectures within the same lineup.
I'm only taking desktop GPUs into consideration here, as mobile GPUs tend to be more of a mess and out of my area of interest.

Didn't want to go in any gpu war. Kudos for nvidia for providing driver for such an old gpu. What I wanted to say is that when they rebranded 7850 as r7 265 and then r7 370, obviously they extended its support life, people will expect "new" gpu to be supported, even if its just a rebrand. And basically you can still buy a new 7850, with a different name, even if that gpu is 5 years old, with win 10 driver and everything and this was automatically extended to the guys which purchased the original gpu as well.

 

[bug]

Didn't want to go in any gpu war. Kudos for nvidia for providing driver for such an old gpu. What I wanted to say is that when they rebranded 7850 as r7 265 and then r7 370, obviously they extended its support life, people will expect "new" gpu to be supported, even if its just a rebrand. And basically you can still buy a new 7850, with a different name, even if that gpu is 5 years old, with win 10 driver and everything and this was automatically extended to the guys which purchased the original gpu as well.

Yeah, when I buy something labelled 3xx, I expect to be able to easily tell what generation of hardware I'm buying, not getting served a 5yo architecture. But maybe that's just me.

 

[ZipFreed]

Right. You only have problems with telling a rebrand from a new product.

Rebranding has nothing to do with support. And neither does the "evolutionary approach". Nvidia offers drivers for cards dating back to the FX6000 series (from their legacy branch) without an "evolutionary approach" and without mixing architectures within the same lineup.
I'm only taking desktop GPUs into consideration here, as mobile GPUs tend to be more of a mess and out of my area of interest.

I'm with you but what is an FX6000 though? You've got to be referring to the FX / 5 Series.

 

[bug]

I'm with you but what is an FX6000 though? You've got to be referring to the FX / 5 Series.

Right, the 6000 series dropped the FX, I forgot about that.

 

[Super XP]

I hate rebrands. It's an awful practise that both AMD and Nvidia are guilty of. What I thought is these rebrands were only for mobile parts.
Anyway, the Radeon RX Vega is the card that we want. Both in Mid Range and High End.

 

[Super XP]

I agree rebrands suck, however partly due to rebrands, partly to evolutionary approach which AMD took with GCN, some cards like 7000 series are still valid 6 years later, in the sense that they still have drivers and support for the latest titles, which is great for consumers.

I have to disagree. It's dissgenuine to sell people a RX480, but call it a RX580 and pretend it's a new card. Those that don't know PC tech for example, would probably want to replace his/her 480 for a 580 thinking they will get a 10-20% boost in performance, where in fact they will gain nothing more than 1% or less.