AMD's RX 500 Series Reportedly Delayed

[Relayer]

It isn't a refresh, it is a rebrand. A slight bump in click speed, we're talking less than 100Mhz and in some cases less than 50Mhz, is not a refresh. AMD is not in the lead. I wouldn't say re-releasing the same product with a bumped up model number is not better, it is in fact worse, than not doing any thing like nVidia is doing. There is no reason or logic behind this rebrand other than to try to appear like they are coming out with new products when they really aren't.

If they wanted to revise the specs and bump the clock speeds up a little, they should have just named them the RX 485 and RX 475 etc.



Car refreshes tend to offer changes and improvements, new features. So they keep the same name, but get better stuff. That is the opposite of a GPU rebrand.

Plus, cars wear out as you use them, so buying a new one becomes necessary.

AMD used to use **5 or other suffixes to denote rebrands. Then they saw the effectiveness of the GTX680 to GTX770 when they just called there's 7970 GHz. People actually believed, and I saw it reported on forums from long standing posters, that the 770 was a new GPU. Look at how much sales improved when they released the 390 compared to the 290.

TL;DR If it shows their card more favorably than what the 480 is, then it's a win.