ASRocks marketing team has lost their marbles...

[tabascosauz]

It's NOT about the ad. Read the product page for crying out loud. The ad was just what caught my attention, but everything else if from their ASRock product page.
I even included the link to it up top.

Also, they didn't pay a company to run that ad, that's an in-house ad that they put up on FB. Taiwanese companies are WAY too cheap to pay someone to do something like that for them.
How do I know this? Because I have worked for multiple Taiwanese companies.

I mean, this is ASRock we're talking about. The same company that completely smothers its left bank VRM heatsinks with a plastic shroud. The same company that wires M.2 slots to the PCH on mITX boards. The same company that still advertises the 50A/60A "amperage" of its inductors as if it's more important to VRM thermal performance than the MOSFETs and power stages, if only to advertise a higher number since they only ever use 50A Vishays. The same company that advertises the same 4733 XMP speeds on its Pro4 boards as its Taichis.

Funny enough the flexible I/O shield is the least egregious of their transgressions. It actually is flexible in each direction, and can go a long way towards proper I/O fitment in cases that have questionable tolerances.

Gigabyte might have some cringey explanations for the Aorus logo, but I can get 20x the useful info out of a Gigabyte product page these days, especially from the board image overview.

 

[TheLostSwede]

I mean, this is ASRock we're talking about. The same company that completely smothers its left bank VRM heatsinks with a plastic shroud. The same company that wires M.2 slots to the PCH on mITX boards. The same company that still advertises the 50A/60A "amperage" of its inductors as if it's more important to VRM thermal performance than the MOSFETs and power stages, if only to advertise a higher number since they only ever use 50A Vishays. The same company that advertises the same 4733 XMP speeds on its Pro4 boards as its Taichis.

Funny enough the flexible I/O shield is the least egregious of their transgressions. It actually is flexible in each direction, and can go a long way towards proper I/O fitment in cases that have questionable tolerances.

Gigabyte might have some cringey explanations for the Aorus logo, but I can get 20x the useful info out of a Gigabyte product page these days, especially from the board image overview.

It was more this bit that irked me with regards to the I/O shield "Unlike most so called pre-mounted I/O shield that is only decorated with fancy color schemes. "
Much like this part "Unlike most so called gaming motherboards that are only decorated with standard design"
So the competition is not really competition because they only claim to have something, but it's not really what they claim it is?
This is truly cringeworthy and should never have made it onto their website.

Part of the problem and I know this for a fact, is that the Taiwanese companies are too cheap to hire the right people to do the marketing for them.
Gigabyte actually had an ok marketing team that consisted of several foreigners a few years ago, but they all left one by one, as they got better jobs elsewhere.
There's no shortage of "English teachers" in Taiwan and it wouldn't take too much to get a couple of those to deal with these kind of things.
However, I have had "marketing managers" tell me that it costs too much, as they can hire a local for less...