ASUS Implements Another GeForce RTX 5090 Price Hike, PRIME RX 9070 XT "MSRP" Adjusted to $719

[Random_User]

The price hikes will continue until morale stock improves.

If stock will improve, the AIBs probably will "invent" the scalping gasket companies, to keep the prices as high as possible. This already happened during crypto. And as soon it began to die off, nVidia invented the AI "demand" to sell their unsold "compute oriented" cards. Everything to not lower the prices.

It's the right thing to do. Although I dislike ASUS, it's better the manufacturer get the "scalper" price hike than some bot farm buying GPUs to sell on ebay.

Doesn't matter! Asus, or other vendor raises prices, and sellers/scalpers slap the increase their own on top of that accordingly. And the GPU maker/AIB, won't get a cut from that, unless the scalpers/sellers are their own puppets, or they've had a deal beforehand, for the cut to go according to their deal/plan.

The second-hand market scalpers, are not only getting all the money to themselves, they are an excuse for AIB's GPU-vendors, to use it as a bottom line, a milestone in price making. In it's turn, for the sellers to raise the price again, making an excuse that the GPU/videocard makers did it themselves first.

And this doesn't have an end. They leapfrog each other, to raise the bar higher and higher each time, with not even a tiny bit of calming down their apetite, and showing the respect towards the buyers, which they all are mercilessly gouging.

This will last, and the scalpers will buy the cards, and resell them at ebay. And the only way to stop this, is to start control the supply channels, and each store, which deals with the cards. Raising the price doesn't increase the supply. Even if this is the last card in this month/year supply, they should sell it for an MSRP, regardless of AIB or GPU maker. The later, won't magically get the bigger allocation at TSMC, if the sellers sell the cards for 150%-200%.

The GPU makers, should take the responsibility themselves, and make the entire manufacturing and supply chain accountable for every f*ck up and reputation/brand's image damage. Each chip that is being sold, was supplied to AIB's, and each chip should be sold as a graphic card, one per a single buyer. There are the serial numbers of a chips/cards. And sell it through the AMD/nVidia own sites, or at least redirect to the official distributor/seller storefronts, with secured link, with an expiration time. I'm all for privacy, but at this point, people can use their ID's/Passports to buy the stuff. Or at least not more, than a number of cards per household, or not more than/equal 50% of all household residents. So there won't be the situations, when the entire household buy out the cards for themselves. Only half of them to be eligible.

There are millions of ways, to make the sale fair and secure. But they all have chosen to not opt in, for obvious reasons.

Best regards!

 

[Bwaze]

Controlling supply channels? Forcing MSRP? What are you guys on? This hasn't been done even for food and water, and we are talking about toys.

Nvidia has a stellar rise in revenue. Unprecedented in history, crypto surges were nothing compared to this. But not in Gaming - I thought they will divert a portion of their "Data center" revenue into "Gaming and AI PC" and show us how the growth is in all their segments - just like they did with Crypto revenue - it's illegal, of course, but comically cheap to breach, and they still haven't paid the fine they agreed on from latest cryptomadness.

But Nvidia was embarrassed of their crypto earnings. They're not embarrassed they are 100% committed to AI - in fact, if they would somehow try to limit their Data center output and cater to other sectors for whatever reasons, their shareholders would be outraged - you are deliberately not maximizing your profit?

So, Gaming is now just an afterthought. And if AI doesn't crash like Crypto did, or Nvidia doesn't loose it's crown of best AI accelerator maker, there will be no return to normal.