ASUS & MSI US Official Stores Raise GeForce RTX 5090 & 5080 MSRPs

[Bwaze]

But do you only look at current prices of newly released cards, or current prices of older generations too? With companies now cutting production well before new generation releases, we don't see massive sell-offs of older cards like we did years ago - the prices actually increase, since they become relatively rare.

Cheapest RTX 4080 Super available in EU, as shown on Geizhals.eu is now 1330 EUR.

Cheapest RTX 4090 is now 2880 EUR.

 

[Dahita]

That's what happens when you become the secondary market in a monopoly situation. Gamers are no longer the main customers for Nvidia, so there's no effort put into easing up the market.

It's shameful enough, but what Asus and MSI are doing is even worse. They have ZERO reason to up their prices but the fact cards are scarce. Their customers are cornered and so they are going to profit from it.

Well, I'll remember it. Asus and MSI.

 

[Ravenmaster]

Disgusting behaviour from both. They were already charging prices that were inflated enough to give them huge margins (even after nvidia has taken their share of the profits).

 

[Bwaze]

I wouldn't put it past Nvidia to add certain cost above contract for supplying extra cards due to "overwhelming market demand" - just like they did at cryptomadness - people defended Nvidia and said that scalper prices actually benefited only end sellers, and AIBs - that Nvidia was delivering their chips for the contract prices - but then the result was obvious on the revenue reports, although Nvidia tried very hard to mask their crypto revenue boom by spreading it out to all sectors that had nothing to do with it (and being sued for it).

 

[mav1178]

other comment still awaiting moderator approval but it isn't as nefarious as most people make it out to be.

the price increase is actually about ~10% due to the tariffs announced last week... people forget that electronics aren't exempt this time around.

 

[Dahita]

I wouldn't put it past Nvidia to add certain cost above contract for supplying extra cards due to "overwhelming market demand" - just like they did at cryptomadness - people defended Nvidia and said that scalper prices actually benefited only end sellers, and AIBs - that Nvidia was delivering their chips for the contract prices - but then the result was obvious on the revenue reports, although Nvidia tried very hard to mask their crypto revenue boom to spread it out to all sectors that had nothing to do with it (and being sued for it).

But there is no overwhelming market demand, and it would be Asus or MSI's job to communicate on the cost raise of chips for AIB.

There is no mystery here. Chips massively produced are A100 and H100 for AI and datacenters, which yield more margin. Gamers aren't Nvidia's bread and butter anymore, by far. So they only produce a little chips for gaming cards to keep the interest up while pretending the market's demand is too high because their product "is that good".

There is no such thing as a manufacturer that can't keep up with demand 5 years in a row.

 

[Bwaze]

But there is no overwhelming market demand, and it would be Asus or MSI's job to communicate on the cost raise of chips for AIB.

There is no mystery here. Chips massively produced are A100 and H100 for AI and datacenters, which yield more margin. Gamers aren't Nvidia's bread and butter anymore, by far. So they only produce a little chips for gaming cards to keep the interest up while pretending the market's demand is too high because their product "is that good".

There is no such thing as a manufacturer that can't keep up with demand 5 years in a row.

I agree, but we will not see confirmation of that anywhere.

Gaming sector will see a record revenue. Oh right, there is no Gaming sector any more, its "Gaming and AI PC", containing whatever they like.

Overpriced cards at scalper prices just lying on shelves? Nooo, surely not, people that actually use these cards for work are buying them by truckloads (but not really)...

Any place that shows how many cards are actually sold, like Midfactory sales numbers being somewhere about a dozen? Noooo, it isn't relevant, it's an AMD favoring store or something!

At the end of this, you'll see gamers with about zero Blackwell cards, Valve hardware survey confirming it, and Nvidia will thank Gamers for the overwhelming financial result in Gaming sector, just to rub it in!

(And AIB partners might be under very, very strict NDAs on what they can and can't talk about. They can always go EVGA way.)

 

[SOAREVERSOR]

But there is no overwhelming market demand, and it would be Asus or MSI's job to communicate on the cost raise of chips for AIB.

There is no mystery here. Chips massively produced are A100 and H100 for AI and datacenters, which yield more margin. Gamers aren't Nvidia's bread and butter anymore, by far. So they only produce a little chips for gaming cards to keep the interest up while pretending the market's demand is too high because their product "is that good".

There is no such thing as a manufacturer that can't keep up with demand 5 years in a row.

Tons of the gaming GPUs are bought up and go straight into racks or workstations. The stuff we got has a mix of "gaming" brands in them. None of these will ever run a game.

 

[Bwaze]

Tons of the gaming GPUs are bought up and go straight into racks or workstations.

Any source for that claim? I know people talk about this like it's confirmed, but isn't using these cards for actual work in most instances more like a hack, and for most workplaces not really worth a hassle, they would be rather going with professional equipment, even at much higher cost?

Or are we talking about home users using them for content creation etc?

I just know that I see several cards in physical stores around here that came with pre-scalped prices, RTX 5080 basic models and cheap brands for about 1600 EUR+. They have been there since, well, day one, and are still all available.

 

[Gmr_Chick]

a counterpoint:

everything is approximately ~10% more expensive because of the actual tariffs that went into effect on Tuesday.

shifting of production to outside of China will take time. this wasn't done with price gouging in mind but it is just unfortunate timing with the product launch overlapping with geopolitical issues.

but yes, scalping is to blame. scalping by the current US administration.

Guys, I know it's frowned upon to get political, but....

Screw the orange Conman-in-Chief and Adolf Titler (Musk) and the spineless f***ers that are perpetuating this scary and dangerous shitshow. And screw the prices of GPUs going up - everyone should be more concerned about the prices of literally everything else important to actual living going up!!

 

[mav1178]

Guys, I know it's frowned upon to get political, but....

main thing is the tariffs this time around are blanket and with little recourse/response time.

at the end of the day, if you just read comments in the news section and pay little attention to anything else, you'd think these AIB partners are evil corporations.

direct your anger at the right person(s)/entities is my suggestion. many of us in the actual industry are just adapting as best as we can.

 

[Visible Noise]

As I said before the artificially made scarcity of the 5000 series launch was an excuse to raise prices.

Jensen Huang presented the 5080 to the world at the "LOW LOW" price of $999 knowing well in advance that there would be a massive scarcity

He knew that the market would react with automatic price increases during a GPU scarcity because of the massive demand

This is a well planed marketing strategy to make nvidia look good with an acceptable MSRP at release to later manipulate prices with a massive scarcity.

Problem is that if the prices for 5080 and 5090 increases the lower tier cards 5070 and 5060 will also increase in price automatically, we have seen the exact same thing before during the mining crisis

Only the release of AMD 9070 can save the middle and low tier market from price increases, BUT ONLY IF AMD release the 9070 at a much lower price than the 5070

Corporate greed at it's best, nvidia DO NOT CARE about the gamers, you would think that with the massive profits they makes in AI sector they could have a little price sympathy and not milk games to the last drop.

nvidia already make so much money with AI that they do not know what to do with it, but it is never enuf is it.

Fun Fact:
Nvidia is a seller of chips to these vendors. If the vendor raises their prices they are the ones making more money, not Nvidia.

 

[mav1178]

Fun Fact:
Nvidia is a seller of chips to these vendors. If the vendor raises their prices they are the ones making more money, not Nvidia.

fun fact:

the price increases you see in the last few days are not from "vendor making more money", it's us collectively paying more taxes to the US government.

 

[HOkay]

Shout out to eBuyer in the UK, I tried to get on the boat with some MSI card they were selling for the same RRP as the FE card here, they couldn't get stock, then called me the next day and said I could have an Asus Prime 5080 OC for the same price as the FE (as in £150 off RRP).

While other UK retailers seem to want to become professional scalpers eBuyer have behaved honorably both this time and when they sold me a 6800XT for RRP on launch day in 2020.

This is useful to know, I'll have to go back to Ebuyer more often I think!

 

[Metroid]

"The more you buy the more they charge you" and since those gpu manufactures are a mafia, they can charge anything they want.

 

[freeagent]

Totally expected behaviour.

Remember everyone voted with their wallets 4 or 5 years ago, lessons were learned, and it is still playing out.

 

[Guwapo77]

Hopefully there will be a GPU tariff exemption coming in a few days/weeks. If that happens, I hope the manufactures reduce their price to back to pre-tariff prices.

 

[Visible Noise]

Totally expected behaviour.

Remember everyone voted with their wallets 4 or 5 years ago, lessons were learned, and it is still playing out.

But don’t forget, in a few weeks AMD is going to save the world from Nvidia’s greed.

 

[InVasMani]

Sad situation all around and which today this a issue 5090/5080 next month it'll be the other newly introduced products and a on going snowball effect.

 

[Bwaze]

Fun Fact:
Nvidia is a seller of chips to these vendors. If the vendor raises their prices they are the ones making more money, not Nvidia.

I’m pretty sure they have contracts by which Nvidia gets their fair share in the sale.

The same “Nvidia is the victim” was said during cryptoinsanities - and Nvidia has shown that to be false with their record revenues.

fun fact:

the price increases you see in the last few days are not from "vendor making more money", it's us collectively paying more taxes to the US government.

That might be true for these official MSRP increases. But the fact is that in most stores, in most of the world, MSRP is a laughable concept now, we’re at the crypto craze levels of scalping, with prices that haven’t gone up by 10%, but 60%, 100%, even more in some cases.

 

[InVasMani]

I’m pretty sure they have contracts by which Nvidia gets their fair share in the sale.

The same “Nvidia is the victim” was said during cryptoinsanities - and Nvidia has shown that to be false with their record revenues.



That might be true for these official MSRP increases. But the fact is that in most stores, in most of the world, MSRP is a laughable concept now, we’re at the crypto craze levels of scalping, with prices that haven’t gone up by 10%, but 60%, 100%, even more in some cases.

The Scalper, Crytpo, AI, Tariff, and Inflation MSRP price premium + too god damn much % increase.

 

[Redwoodz]

Come on people. JUST SAY NO. End of story. (eventually)

 

[A&P211]

"Greed is eternal" - Mr. Quark

'nuff said

yes yes, the Rules of Acquisition #10-Greed is eternal

I'm over here happy with a 4070 laptop version. I gave the 4080 laptop to my son for his needs. My needs are not 4080 high end anymore.

 

[_roman_]

That might be true for these official MSRP increases. But the fact is that in most stores, in most of the world, MSRP is a laughable concept now, we’re at the crypto craze levels of scalping, with prices that haven’t gone up by 10%, but 60%, 100%, even more in some cases.

Well at that time I could several time buy different 6600XT. I one did buy my 6600XT. But checking those 9800X3D and that nvidia 5090 release I think it is a different ball game.
No stock

The prices went up like crazy for those german based shops in the past also for the 6600XT and other graphic cards at that time. I think I saw ~60% or more price incresae for those shops what I remember.

10% is usual here and nothing to discuss about. Also 25% in recent months. I look from time to time at certain parts. Than you will see those price fluctuations.

 

[Dahita]

The Scalper, Crytpo, AI, Tariff, and Inflation MSRP price premium + too god damn much % increase.

It's not the scalpers. Asus + MSI did not raise prices because of scalpers. Nvidia did not release an incredibly small amount of cards because of scalpers.