ASUS & MSI US Official Stores Raise GeForce RTX 5090 & 5080 MSRPs

[Bwaze]

But do you only look at current prices of newly released cards, or current prices of older generations too? With companies now cutting production well before new generation releases, we don't see massive sell-offs of older cards like we did years ago - the prices actually increase, since they become relatively rare.

Cheapest RTX 4080 Super available in EU, as shown on Geizhals.eu is now 1330 EUR.

Cheapest RTC 4090 is now 2880 EUR.

 

[Dahita]

That's what happens when you become the secondary market in a monopoly situation. Gamers are no longer the main customers for Nvidia, so there's no effort put into easing up the market.

It's shameful enough, but what Asus and MSI are doing is even worse. They have ZERO reason to up their prices but the fact cards are scarce. Their customers are cornered and so they are going to profit from it.

Well, I'll remember it. Asus and MSI.

 

[Ravenmaster]

Disgusting behaviour from both. They were already charging prices that were inflated enough to give them huge margins (even after nvidia has taken their share of the profits).

 

[Bwaze]

I wouldn't put it past Nvidia to add certain cost above contract for supplying extra cards due to "overwhelming market demand" - just like they did at cryptomadness - people defended Nvidia and said that scalper prices actually benefited only end sellers, and AIBs - that Nvidia was delivering their chips for the contract prices - but then the result was obvious on the revenue reports, although Nvidia tried very hard to mask their crypto revenue boom by spreading it out to all sectors that had nothing to do with it (and being sued for it).

 

[mav1178]

other comment still awaiting moderator approval but it isn't as nefarious as most people make it out to be.

the price increase is actually about ~10% due to the tariffs announced last week... people forget that electronics aren't exempt this time around.

 

[Dahita]

I wouldn't put it past Nvidia to add certain cost above contract for supplying extra cards due to "overwhelming market demand" - just like they did at cryptomadness - people defended Nvidia and said that scalper prices actually benefited only end sellers, and AIBs - that Nvidia was delivering their chips for the contract prices - but then the result was obvious on the revenue reports, although Nvidia tried very hard to mask their crypto revenue boom to spread it out to all sectors that had nothing to do with it (and being sued for it).

But there is no overwhelming market demand, and it would be Asus or MSI's job to communicate on the cost raise of chips for AIB.

There is no mystery here. Chips massively produced are A100 and H100 for AI and datacenters, which yield more margin. Gamers aren't Nvidia's bread and butter anymore, by far. So they only produce a little chips for gaming cards to keep the interest up while pretending the market's demand is too high because their product "is that good".

There is no such thing as a manufacturer that can't keep up with demand 5 years in a row.

 

[Bwaze]

But there is no overwhelming market demand, and it would be Asus or MSI's job to communicate on the cost raise of chips for AIB.

There is no mystery here. Chips massively produced are A100 and H100 for AI and datacenters, which yield more margin. Gamers aren't Nvidia's bread and butter anymore, by far. So they only produce a little chips for gaming cards to keep the interest up while pretending the market's demand is too high because their product "is that good".

There is no such thing as a manufacturer that can't keep up with demand 5 years in a row.

I agree, but we will not see confirmation of that anywhere.

Gaming sector will see a record revenue. Oh right, there is no Gaming sector any more, its "Gaming and AI PC", containing whatever they like.

Overpriced cards at scalper prices just lying on shelves? Nooo, surely not, people that actually use these cards for work are buying them by truckloads (but not really)...

Any place that shows how many cards are actually sold, like Midfactory sales numbers being somewhere about a dozen? Noooo, it isn't relevant, it's an AMD favoring store or something!

At the end of this, you'll see gamers with about zero Blackwell cards, Valve hardware survey confirming it, and Nvidia will thank Gamers for the overwhelming financial result in Gaming sector, just to rub it in!

(And AIB partners might be under very, very strict NDAs on what they can and can't talk about. They can always go EVGA way.)

 

[SOAREVERSOR]

But there is no overwhelming market demand, and it would be Asus or MSI's job to communicate on the cost raise of chips for AIB.

There is no mystery here. Chips massively produced are A100 and H100 for AI and datacenters, which yield more margin. Gamers aren't Nvidia's bread and butter anymore, by far. So they only produce a little chips for gaming cards to keep the interest up while pretending the market's demand is too high because their product "is that good".

There is no such thing as a manufacturer that can't keep up with demand 5 years in a row.

Tons of the gaming GPUs are bought up and go straight into racks or workstations. The stuff we got has a mix of "gaming" brands in them. None of these will ever run a game.

 

[Bwaze]

Tons of the gaming GPUs are bought up and go straight into racks or workstations.

Any source for that claim? I know people talk about this like it's confirmed, but isn't using these cards for actual work in most instances more like a hack, and for most workplaces not really worth a hassle, they would be rather going with professional equipment, even at much higher cost?

Or are we talking about home users using them for content creation etc?

I just know that I see several cards in physical stores around here that came with pre-scalped prices, RTX 5080 basic models and cheap brands for about 1600 EUR+. They have been there since, well, day one, and are still all available.