ASUS Officially Increases Prices of Graphics Cards and Motherboards

[HD64G]

2021 begun greatly for the PC market I see...

 

[TumbleGeorge]

new normal

What is this? Please with details! So far I thought that the normal is only one and there can be no alternatives because they would be abnormal.

 

[Octopuss]

How many % increase are we talking about?

 

[X4K4]

here comes the console masterrace ^^

 

[Vya Domus]

here comes the console masterrace ^^

Oh yeah 2016 level performance is really superior.

 

[demu]

I officially added Asus to my shit list.

 

[AusWolf]

A 3090 for 2 grand? Jesus...

I'm glad I did all my planned ASUS-related hardware upgrades late last year.

 

[Max(IT)]

"The 3080 and 3090 have a demand issue, not a supply issue." - Jensen Huang, CEO of Nvidia, October 2020.

Someone still believe in that man ?

I officially added Asus to my shit list.

I strongly suspect many others manufacturers will follow...

How many % increase are we talking about?

Yep. This is the right question, because I’m not sure about US pricing before the increase

 

[X4K4]

Oh yeah 2016 level performance is really superior.

i mean yeah complete system though and cheaper than entry gaming pc ^^

 

[Deleted member 197223]

In order words, the US will finally know what it feels like to shop in the EU, no doubt every other brand will follow suit.

 

[Chiven]

In order words, the US will finally know what it feels like to shop in the EU, no doubt every other brand will follow suit.

Why do I have a feeling they won't, as EU and rest of the planet just Willi be screwed harder?

 

[Dave65]

This is why I hate ASUS and don't buy their overpriced tech no matter how good reviewers say they are.

 

[TumbleGeorge]

In order words, the US will finally know what it feels like to shop in the EU, no doubt every other brand will follow suit.

Not sure border taxes for hardware produced outside EU is big, also VAT for hardware. In EU VAT is average 21.3% has countries with 25% VAT. In Hungary VAT is 27%. Not sure now is percentage especially for PC components but so sure VAT+border taxes make prices of hardware much bigger than US.

 

[neatfeatguy]

ASUS Management: Listen up everyone, we've been feverishly talking with Nvidia about the supply chain for the GA104 and GA102 chips and it's not looking good. We can't get enough in to keep up with demand for our customers and it's looking bad....real bad. Without enough product to produce and ship, we're not hitting numbers and our investors are extremely concerned. So, we've decided to help make up for the deficit of GPUs manufactured we're going to hike prices.
ASUS Employee 1: Won't that piss off our customers and drive them away....no other manufacturer has announced a price hike on their GPUs.
ASUS Management: We hear you, but we don't acknowledge your question because you're not important. As I was saying, the price hike on GPUs is going to be exorbitant. The Nvidia MSRP for a 3070 is $499. We will be looking at a minimum of a 20% price hike on our entry level 3070, making the retail priced version at $599.
ASUS Employee 2: That puts our cards priced higher than the RX 6800 from AMD.....what kind of madness is this?
ASUS Management: <talking quietly to security> Remove that employee from the building, let him know we'll ship his personal belongings to his house. <speaking to the company> We understand that we cannot just come right out and say we're hiking GPU prices - that will look exceptionally poor. We've decided
ASUS Employee 2: Hey! What are you guys doing? Let go of me! I won't go quietly! You can't do this to....
ASUS Management: to apply this price hike to all PC hardware components. Pricing will be anywhere from 20 to 40%, maybe even a bit higher depending on the product...I'd ask if there were any questions, but your thoughts on the matter are not relevant. Oh, and Happy New Year, everyone!

 

[Lycanwolfen]

Yeah. I still got a 1080 Ti on a 4790k running at 1440p and apart from ray tracing, I can't say I feel like I'm missing out on much. Especially if those prices are the new norm, screw that.

Amen Bro, Still have core i9 9900 KFC with twin 1070 Ti's in SLI and running 2160p no ray tracing but who cares over 100 fps pretty much any game and with Sweet FX running it can almost look like ray tracing.

 

[Zareek]

I had been buying ASUS products again after putting them in the doghouse for about 10 years. Throw this on top of my recent ASUS Wi-Fi router experience, they going back in the doghouse. Most of their products are already overpriced with big fat margins, this is just insult to injury.

 

[RedelZaVedno]

Greed Inc... They're killing DIY PC segment of the market bit by bit. Companies have clearly refocused on useless overpriced gaming laptops and shitty prebuilds.
No love for us PC enthusiast crowd left in this greedy world. It's all about squeezing the last buck out of uninformed consumers now

Not sure border taxes for hardware produced outside EU is big, also VAT for hardware. In EU VAT is average 21.3% has countries with 25% VAT. In Hungary VAT is 27%. Not sure now is percentage especially for PC components but so sure VAT+border taxes make prices of hardware much bigger than US.

There's no border tax for PC hardware between US and EU. VAT can be covered with currency difference 1 EUR = 1.23 USD aka $500 product in US should cost €500 in EU, everything else is demanding higher profit margin for non US costumers AKA greed.

 

[TheOne]

Note to self, when or if I get around to building a new computer this year don't buy from ASUS.

 

[TumbleGeorge]

There's no border tax for PC hardware between US and EU. VAT can be covered with currency difference 1 EUR = 1.23 USD aka $500 product in US should cost €500 in EU, everything else is demanding higher profit margin for non US costumers AKA greed.

LoL. PC components are mostly produced in South Asia and US to EU agreement doesn't matter.

 

[RedelZaVedno]

LoL. PC components are mostly produced in South Asia and US to EU agreement doesn't matter.

Fine, but that doesn't explain the fact that I have to pay not MSRP+VAT but A LOT more in Germany than in US for the hardware. It can only be explained by assumption that corporations demand higher margins in EU than in US. Take a FB's Oculus Quest 2 for example. Price in US $300 in EU €350, €50 ($60) price premium for the same product. +20% higher price even when you exclude VAT difference. Europeans are getting screwed big time on regular basis when it comes to hardware pricing.

 

[FaxedForward]

Following ASUS’ announcement yesterday, ALL major AIB partners have now raised prices on GPUs due to new tariffs. Motherboards are also said to be affected by the price increase. Just check Newegg or any other retailer site for proof.

https://www.reddit.com/r/hardware/comments/kql2q3

GPUs Are Getting a Lot More Expensive Due to Tariffs

GPUs just don't get a break

www.tomshardware.com

 

[Deleted member 50521]

Following ASUS’ announcement yesterday, ALL major AIB partners have now raised prices on GPUs due to new tariffs. Motherboards are also said to be affected by the price increase. Just check Newegg or any other retailer site for proof.

https://www.reddit.com/r/hardware/comments/kql2q3

GPUs Are Getting a Lot More Expensive Due to Tariffs

GPUs just don't get a break

www.tomshardware.com

Yep, good old tariff in work, not just ASUS.

 

[ThrashZone]

Hi,
I'm sure good old Joe will fix all this tariff stuff left behind.

 

[Max(IT)]

In order words, the US will finally know what it feels like to shop in the EU, no doubt every other brand will follow suit.

Unfortunately I think those prices increase will affect also the already inflated EU price

 

[vvtunes]

2017 is now calling to ask for its price inflation back...