Some of us aren't very comfortable having our CPUs running that damn hot. I get scared when my CPU starts running hotter than 70c.
On my ex platform Ivy Bridge paste was under IHS and CPU was much hotter on 4.5GHz than i7-5820K on 4.2GHz.
I compare because they worked on same voltage 1.200V. But hot air from H100 (exhaust) is hotter with i7-5820K than with i7-3770K.
That mean that with thermal paste transfer of heat from CPU to H100 block/liquid/radiator was not well and a lot of heat stayed inside in CPU and H100 was able to remove only small amount of heat 40-50% example compare to 70-80% with i7-5820K. This numbers are not exactly accurate but example... And no matter what you do before change something under IHS or maybe even than you can't get better temps with much expensive coolers, I mean you get better temps but maybe 20C. No way to processor stay 60C on huge ammount of voltage and clock if liquid is cold in some expensive custom loop. Only way is to freeze CPU with LN2 or phase change or dice.
I think that's biggest mistake for X299 thermal paste.
Because some people are confused, they want to OC, but what to do, they remove IHS, and than what, how much paste, how to do that... You need to be far more precise than installatin paste on IHS and CPU block over that. Than questions after installation... Did I done everything nice, maybe die no contact with IHS any more, maybe is to much paste... What will happen if CPU die, people used on Intel OC warranty, to pay 30$ more and OC.
Positive thing is because Intel go with Intel Turbo Boost 3.0 and that mean CPU specification is 4.3 and 4.5GHz and everyone know with such high Turbo space for OC is 200-300MHz.
And many people will not OC, imagine Turbo 3.9 GHz and people try to reach 4.6-4.7GHz with paste.
That would be bad. Intel is not probably so stupid to say Turbo Boost 3.0 if CPU throttle and can't cool down with AIO cooler on fabric Turbo frequency.
From other side Ivy Bridge worked one night and more 15h test on more than 90-90C, he behave like 50C.
Nothing, no problems at all. I can't guarantee that now CPU could work on such high temperatures without throttle.
I didn't OC mine Haswell-X over 4.2GHz because I want to stay on 60-65C and don't want fans on high performance to work on more than 2000 RPM.
It would be bad if people figure out that i9-7900X work on 80C on 4.5GHz. I think they change something, because i7-5960X and i7-6950X are hot as hell on 4.5GHz.
Only people with watercooling and 280mm AIO with good samples are capable to keep on such clock and small voltage, and flux solder help a lot in that case.