I always thought EVGA had better pricing than any other AIB, at least here in the States, while prices were jacked.
Take the 3060Ti for example, they were selling for around $550 (not the $399 MSRP), but all other AIB were $50-200 higher.
The same thing went for all other models, EVGA was generally less expensive all around.
Look at the 3080 12GB, this card never launched with a MSRP and companies just kind of priced them between $1250-1500 at the time. EVGA was at the bottom of the pricing scale and other AIB were higher. The card certainly isn't worth $1200+ and it's still not worth the $999 price EVGA has the FTW listed for, but at least prices are dropping.
I don't think folks in the States should be shitting all over EVGA, they should be happy EVGA kept lower prices (even though they were above MSRP) than other AIBs. Folks should be pissed other AIB took an extreme advantage for having higher pricing. Don't get me wrong, pricing overall still sucks and it would be nice to see cards at (or at least flirting with) their original MSRP levels.
Stock at retailers seems to be really piling up lately, hopefully the AIBs say screw it soon and just drop the prices to where they really should be.