99$ E-ATX FTW for IB.
Do you see new line of PSU??? I mean on 650/750W models Gold/Bronze.
In their style everything...
EVGA now make PSU, Mobo, GPU bigger best section of EVGA, CPU Cooler, and they have good offers very often, special Bundles...
Maybe is good to start to sell finished configuration with their hardware.
2013, 2014 and 2015 I think because economic problems in world people rear go on high end configuration where EVGA is strongest, SR-X, SR-2,...Classified...Than maybe is good to think on little cases and little PSU, motherboard, one or two graphic in SLI, and finished configuration. Middle Class is big... Yes today most of people know to build own PC, but some of them go on finished and I think No. technical Support and enthusiast brand can think of something good.
Example 3 Class, SLI, FTW, Classified. With finished PC... Only need good contracts with RAM manufacturer like GSkill, Mushkin, CORSAIR, SDD same, and case.. Mobo, Graphic, PSU, Cooler - EVGA. Maybe one more model of CPU or custom water in Classified Class example Koolance.
Yes Idea have some problems example EVGA is more for experienced users and they love to choose own part and build own, most of EVGA customer know much about PC, than what with OS and warranty... I don't know...I mean on USA market first...