I think the K series CPUs should already come with that warranty. Seriously, who buys a K CPU and doesn't overclock it? That's the whole point of buying that CPU.
For you or me sure...but there's more than just that out there and different perspectives that need to be accounted for outside of the box. Thinking outside the realm of TPU, overclockers, tuners, etc...these K-series chips are in A LOT of systems where they never do anything beyond default, never go faster, hell many never see linked max multi at default clocks that allows all 4 cores to operate at 100% stock turbo speeds. That's just the reality of it. There are many cases where the non-K would've done just fine though and while I may try to sway people that way...when the price is close and the CPU is that much faster...that's all they see and want.
I've sold dozens of K-series because folks want the fastest CPU but have no interest in overclocking. Guess what the K-chips offer? Exactly that in the mainstream consumer market.
Even going from the top i7 Haswell to i7 DC was an option for some that "had to have the faster CPU", going from a 4.0GHz turbo on the 4770K to 4.4GHz turbo on 4790K without doing more than swapping CPU's. It makes a difference for some folks, probably more-so in their specs but for some instances where that extra 400MHz can get their processing tasks accomplished faster...though really I try to push those guys to Intel's HEDT line, most folks would rather go with a main-line K-chip.
I see it in the same way though, I wouldn't personally buy a K-series CPU unless I intended to overclock...or in my case buy a used one that is known to run hot and thus not very OC-able to run in my server at stock clocks and undervolted. It is still waiting to be delidded though.
Intel won't budge on the warranty, and they don't have to. I don't agree with their standing on it...and do agree that K chips should have the overclocking warranty, for $25-30 it was still a damn good piece of mind...and to pay that for a "no question's asked RMA" is worth it to me.