Intel Core Ultra 9 285K Flagship "Arrow Lake" CPU Box Leaks

[TheinsanegamerN]

It's "necessary" for the OEMs. Acer, Dell, HP, Lenovo want to sell new laptops/computers with "new" CPU generations every year. The PC business has been struggling for many years because of the rise of mobile. I guess it makes sense for the big PC OEMs to strive for the same annual cadence as the mobile companies (Apple first and foremost).

Is it though? those same OEMs will happily release laptops with older hardware. The latitude 3310 from dell used an 8th gen CPU when 11th and 12th gen hardware was available.

With the degradation of performance improvements IDK if its really necessary anymore.

 

[AusWolf]

After seeing a few early leaks of these, AMD should be worried.

Definitely! Let's hope they come up with an equally capable box.

 

[RogueSix]

Those new laptops and mobiles are just as boring and unnecessary as "refresh" CPUs.

Not for those people shopping for a "new" laptop/mobile . You are making the common mistake of looking at this from an enthusiast perspective. The OEMs need "new" product to sell to the unwashed masses who upgrade every x years.
Those people won't even care if something is a refresh of something because they likely don't even know what the hell a refresh even is in the first place.
If they buy a new system in 2024, what they do want though, is to buy a 2024 "model" and that is the first thing they will tell the sales person in the electronics store of their choosing.

That is why the huge OEMs demand new product. It's an established demand and supply chain. And huge gigs like Intel with dozens of fabs are happy if they can switch things around, (partially) out with the old, in with the new, and keep their fab utilization as close to 100% as possible if everything works out great.

 

[AusWolf]

Not for those people shopping for a "new" laptop/mobile . You are making the common mistake of looking at this from an enthusiast perspective. The OEMs need "new" product to sell to the unwashed masses who upgrade every x years.
Those people won't even care if something is a refresh of something because they likely don't even know what the hell a refresh even is in the first place.
If they buy a new system in 2024, what they do want though, is to buy a 2024 "model" and that is the first thing they will tell the sales person in the electronics store of their choosing.

That is why the huge OEMs demand new product. It's an established demand and supply chain. And huge gigs like Intel with dozens of fabs are happy if they can switch things around, (partially) out with the old, in with the new, and keep their fab utilization as close to 100% as possible if everything works out great.

Point taken. I do have a habit of underestimating human stupidity and herd mentality. I do apologise.

Edit: I mean, I didn't think it took being a tech enthusiast to realise that the 2024 flagship phone X is an exact replica of the 2023 model. I guess I was wrong.

 

[RogueSix]

Is it though? those same OEMs will happily release laptops with older hardware.

Yep. It's called a product mix for profit maximization. Sometimes OEMs will buy thousands of last gen parts on the spot market for "pennies" to add them to the mix. Sometimes they might sit on an oversupply because of poor sales so they shuffle things around and create "new" old products for the low cost segment.

There can be many good reasons to release older hardware. They absolutely do want new products though, ideally in time for the strong Q3/Q4 holiday season. People shopping for a new PC/laptop in 2024 usually want to buy the 2024 "model" and not something from 2023.
There are exceptions, of course, like customers in the low cost segment who might even be specifically more interested in 2023 stuff because they're on a budget but the vast majority of customers want current stuff.
Just look at the iPhone market and how many people buy the latest model even if the differences are typically very small. People like shiny. People like new shit.

 

[Broken Processor]

You are mixing core names (Cougar Cove) and architecture names (Beast Lake) here. Cougar P cores should be mobile only (Panther Lake next year).

The desktop roadmap is most likely: Arrow Lake Refresh 2025 and then Nova Lake next (2026). We'll have to wait and see what the P and E cores will be called, respectively.

Thanks Nova lake was what I was thinking of.