Latest AMD and NVIDIA GPUs Are Losing the MSRP Battle: Real-World Prices Far Above MSRP

[AleksandarK]

Tom's Hardware just published an intensive data collection of online prices of the latest GPUs from AMD and NVIDIA, suggesting that real-world prices are nowhere near MSRP. With an investigation into the 30-day eBay average price based on listings, the data shows that a lot of GPU SKUs are retailing for well-above-average price premiums. The data tracker also looked for the best-priced listing of a specific SKU. For instance, NVIDIA's GeForce RTX 5070 is seen retailing at around $700—a 27% increase over its official MSRP of $550—while the RTX 5080 pushes these premiums even further by selling at over 50% above its suggested price. The flagship RTX 5090 tops the chart with a staggering $4,222 on secondary markets compared to its $2,000 MSRP, an increase of roughly 111%.

In contrast, earlier models like the RTX 4060 and RTX 4060 Ti show relatively minor inflation, with increases of only about 3% and 5%, respectively, according to recent eBay averages. Still, selling years-old GPUs at MSRP today proves that there is demand. On the AMD side, the Radeon RX 9070 series is no less dramatic. The base RX 9070, with a $550 MSRP, averages around $817 in real-world sales—a nearly 48% premium—while its high-end sibling, the RX 9070 XT, jumps to approximately $1,001 from a $600 MSRP, marking an increase of roughly 66%. Early figures even suggest that first-week sales for the RX 9070 series were ten times higher than those of previous AMD models, justifying the price surge. AMD is working on addressing this supply, which should improve in April, and NVIDIA is working with AIB partners, too, to deliver more Blackwell GPUs.



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[Kohl Baas]

Remember: It is never the sellers' fault for selling at a high price. The blame always falls on the buyer who pays that price thus justifying the pricing.

 

[JustBenching]

Remember: It is never the sellers' fault for selling at a high price. The blame always falls on the buyer who pays that price thus justifying the pricing.

And neither amd or nvidia are benefiting from these increases. People point the finger at them for being greedy or whatever, but they are not pocketing the extras. It's just the sellers that reap the benefits.

 

[AusWolf]

Where did they get these numbers from?

You can get a 9070 XT for £669 in the UK, or £699 if you want one that's in stock, delivered tomorrow. Or a 9070 for £609 right now.

The 5070 starts at £533, and the 5070 Ti at £799.

 

[Chaitanya]

And neither amd or nvidia are benefiting from these increases. People point the finger at them for being greedy or whatever, but they are not pocketing the extras. It's just the sellers that reap the benefits.

Atleast in India and rest of Asia blame certainly lies on them for having launch prices too high.

 

[Vayra86]

Where did they get these numbers from?

You can get a 9070 XT for £669 in the UK, or £699 if you want one that's in stock, delivered tomorrow. Or a 9070 for £609 right now.

The 5070 starts at £533, and the 5070 Ti at £799.

Well over here in NL it looks like that 860 I paid for my 7900XT back then wasn't a bad price after all. I reckon I could still sell it over here for around 700,- right now, as a used gpu. Pound to EUR I don't think 699,- is that great either is it? That being said, those green lines below here are discounted products from their original posted price (recent price drops) so it seems there is already some movement as sellers realize this bullshit isn't moving units too well. Note also the complete absence in this list below of anything but XFX or AsRock. All the other brands start at 880+, this list is sorted on price >.

 

[Xaled]

losing? the battle?
There is no losing and there is no battle
Authorities should investigate and stop this fraud. YES it is free market and each one can assign the price they want but please do that without this MSRP lies.

 

[Vayra86]

losing? the battle?
There is no losing and there is no battle
Authorities should investigate and stop this fraud. YES it is free market and each one can assign the price they want but please do that without this MSRP lies.

Regulation... yep. Good luck in the current zeitgeist.

 

[Zach_01]

9070 starting prices



9070XT starting prices


And that’s not it… those are just the lower prices.

9070: 740~900€
9070XT: 900-1300€

Yes we have 24% VAT for this type of products but still they are way overpriced.

 

[r.h.p]

Well over here in NL it looks like that 860 I paid for my 7900XT back then wasn't a bad price after all. I reckon I could still sell it over here for around 700,- right now, as a used gpu. Pound to EUR I don't think 699,- is that great either is it? That being said, those green lines below here are discounted products from their original posted price (recent price drops) so it seems there is already some movement as sellers realize this bullshit isn't moving units too well. Note also the complete absence in this list below of anything but XFX or AsRock. All the other brands start at 880+, this list is sorted on price >.

View attachment 391657

well i said it a while ago but look at this were i am
Nvidia GeForce | PLE Computers
I know its a 32 gb 5090 but notice were i am it sells for $7000 in stock lol
AMD Radeon | PLE Computers

 

[Quicks]

Easy fix people should just stop buying. Prices will quickly drop...

 

[Naito]

If demand outpaces supply and people keep paying the prices, of course they will keep going up.

The answer is simple - stop buying and the prices will come down

 

[Nostras]

Well over here in NL it looks like that 860 I paid for my 7900XT back then wasn't a bad price after all. I reckon I could still sell it over here for around 700,- right now, as a used gpu. Pound to EUR I don't think 699,- is that great either is it? That being said, those green lines below here are discounted products from their original posted price (recent price drops) so it seems there is already some movement as sellers realize this bullshit isn't moving units too well. Note also the complete absence in this list below of anything but XFX or AsRock. All the other brands start at 880+, this list is sorted on price >.

View attachment 391657

You will not be able to sell the 7900XT for €700. The 9070 is a couple % slower and already costs significantly less than €700. I'd be very surprised if someone were to offer significantly more than €600 at this time.
I just checked V&A, you can get 7900XT's right now for less than €600. I think €550 is more in order unless you're offering something more significant than the others. As usual, actual price is typically a little bit less than the asking price as otherwise the listing wouldn't be here anymore.

My friend is currently looking for a new GPU and I'm sure as hell having a good laugh every time someone posts a new GPU with notk and he tells me what the seller wants once directly asked.
Someone had the gall to ask €850 for a 4070Ti Super for example.
No... You can't just do -10% on a new GPU with near identical performance if your card is over 2 years old already. That's not how it works...

 

[Bwaze]

And neither amd or nvidia are benefiting from these increases. People point the finger at them for being greedy or whatever, but they are not pocketing the extras. It's just the sellers that reap the benefits.

I wouldn't bet on that. People said the same at cryptomadnesses - that Nvidia's the victim, and the only ones benefitting are sellers - retailers, scalpers etc. But then Nvidia showed record revenue (in all sectors, criminally), which fell sharply when crypto crashed.

Nvidia isn't selling GPU parts like retail sells them. There are longer term contracts with AIBs, but surely they have well established rules of who pockets the profit when the prices are raised in retail.

 

[remekra]

Until TSMC can ramp up production or until AI craze will slow down, both of which seem unlikely for now, it will be like that, limited supply until stock is build up so prices going up.
In my country there are many 5080 and 5090 and 9070/XT in stock, and prices are getting lower because nobody is buying them. It's simply supply and demand, no regulation is needed. Just don't buy until price is right.

I wouldn't bet on that. People said the same at cryptomadnesses - that Nvidia's the victim, and the only ones benefitting are sellers - retailers, scalpers etc. But then Nvidia showed record revenue (in all sectors, criminally), which fell sharply when crypto crashed.

Nvidia isn't selling GPU parts like retail sells them. There are longer term contracts with AIBs, but surely they have well established rules of who pockets the profit when the prices are raised in retail.

Nothing fell sharply to be honest. Slight dip in 2023 and then it's just off to the races with AI boom. People think mining was bad while above you can see why there is such a small amount of gaming GPUs produced compared to enterprise. Mining was nothing compared to this.

 

[Bwaze]

In my country there are many 5080 and 5090 and 9070/XT in stock, and prices are getting lower because nobody is buying them. It's simply supply and demand, no regulation is needed. Just don't buy until price is right.

But that doesn't really work if Nvidia (and AMD) actually don't need to sell gaming cards, because their revenue in server hardware is 20 times higher. Even AIBs that only made gaming hardware are now trying to build server grade stuff, because that's the only sector that brings in money, everything else is falling.

 

[Rightness_1]

They are colluding together to increase demand and prices. In the end, their greed will price them out of their own market!

We will have to wait until the AI bubble bursts before prices will go back down.

 

[remekra]

But that doesn't really work if Nvidia (and AMD) actually don't need to sell gaming cards, because their revenue in server hardware is 20 times higher. Even AIBs that only made gaming hardware are now trying to build server grade stuff, because that's the only sector that brings in money, everything else is falling.

Yes, it's a side business for them now. But still the demand it seems for gaming GPUs is still there, it is nothing compared to margins they get on enterprise market, but still if we would have more capacity at TSMC then they could produce more of them. Right now they won't sacrifice production of Enterprise GPUs just to sell some gaming GPUs.

 

[Totally]

And neither amd or nvidia are benefiting from these increases. People point the finger at them for being greedy or whatever, but they are not pocketing the extras. It's just the sellers that reap the benefits.

No, they may not be pocketing the difference but they're certainly creating and enabling the situation. Since they're making it easy for sellers to charge outrageous prices by allocating 20-50 cards to one market that needs maybe a thousand and several thousands to another.

 

[Rightness_1]

And neither amd or nvidia are benefiting from these increases. People point the finger at them for being greedy or whatever, but they are not pocketing the extras. It's just the sellers that reap the benefits.

I think you need to rethink that statement... It's ridiculous nonsense.

 

[Macro Device]

Where did they get these numbers from?

Not the worst case scenario worldwide. Still, two times too much.

Second largest Russian store:

 

[TSiAhmat]

Well big gaming GPUs almost never had good margins, just compare the die size of an 9070xt/5070ti/5080 to a CPU (not to mention business class anything), they are low priority.

There are 2 Video from Buildzoid/Actual-Hardware-Overclocking on that, for those who are interested.
GPU Pricing | Part 1
GPU Pricing | Part 2

Every time gpus are useful for anything bigger/outside of games we "gamers" suffer (with increased cost &/or availability problems)

 

[Macro Device]

All in all, the problem is non-existent stock. We should've had hundreds of thousands next-gen GPUs by last fall to satisfy the demand. What we have now is a SIX MONTH delay plus only one player actually provides something loosely resembling supply (they claim to have sold ten times more than in RDNA3 times which makes for at least 70% supply deficite because highest end RDNA3 cards were in ~3% marketshare when they were released). NVIDIA do nothing, Intel do nothing.

Absolutely not surprised we have horrible prices. The opposite, rather. I expected things to be much, much worse.

 

[SirKeldon]

Easy fix people should just stop buying. Prices will quickly drop...

If demand outpaces supply and people keep paying the prices, of course they will keep going up.

The answer is simple - stop buying and the prices will come down

Sure, in theory, if everyone stopped buying, prices would drop. Just like if everyone abstained from voting, the system might shake. Sounds great, until you remember we don’t live in that kind of world.

Different people have different needs. Their GPU dies, they rely on one for work, or maybe they're starting a business that depends on GPU power. Not everyone can afford to wait around for prices to magically fall, or rely on the second-hand market.

That "just stop buying" take only works if everyone does it. Spoiler: they won’t.

 

[HBSound]

I am stunned that major companies like Nvidia are experiencing such a severe shortage of GPUs. It’s astonishing that the market has reached a point where resellers charge exorbitant prices, sometimes doubling the retail cost. I find it incredibly frustrating, especially since I need to purchase a few graphics cards for my projects. However, I am unwilling to pay inflated prices far beyond their original worth.