Latest AMD and NVIDIA GPUs Are Losing the MSRP Battle: Real-World Prices Far Above MSRP

[L0stS0ul]

Real-World Prices vs. supply, what is the scale of production? The promises were big - so were the expectations.

Previously, one card was presented in a month - 4090, then a very badly priced RTX 4080 FE at $1200, which was not popular at the start. Now three cards have been presented, including the potentially cheaper RTX 5070 Ti, besides, the RTX 5080 was supposed to cost $999. When the predecessor XX80 went from a series to a series of 3080 to 4080 $699 to $1199 - $500 is almost the equivalent of XX80, $1200 to 3080 and 3070 together! There are people who still used cards like GTX 10XX, RTX 20XX or RTX 30XX. RT is in more games, there could be a lot of people willing to buy newer cards after 2-3 series and when you see...promises about RTX 4090 performance at a price of $549 ?


First, Nvidia discontinued production and the availability of RTX 40XX series cards immediately dropped. We had falling prices for 4090, 4080, 4080 Super. Nvidia stops production, there is a gap of cards availability, the prices of the cards increase and the cards starts to disappear. A rather small series appears in total - three 50XX models. AMD postpones the premiere and shows only two models, without any top models.
RX 90XX cards are not bad, but their popularity is partly due to the lack of competitive cards, and also the fact that they have increased performance in RT compared to the previous series - and AMD does not have cards with such performance in RT and... just like Nvidia cut off support for FSR 4, there are only the bottom of new cards. Just like each new GPU series got DLSS, FG, MFG - each series loses a little artificially to the previous one.
Nvidia should compare numbers of sales (AMD same), but combined 4070 Ti, 4080 and 4090 to successors. Only then at the same time they had less cards on the market - so their data is not true, they falsify the results.

I will suggest a solution - large production of models from 5070 to 5090. Because maybe these cards are not so popular but...production was and is small on purpose so that prices dont drop. Will Nvidia earn less? Today they earn billions on chips for OpenAI, Meta, Google.
Let's stop eyeing each other or let ourselves be deceived. Let's add the fact that everyone wants to make money along the way and since there is demand, they themselves benefit from the misfortune of players from stores through wholesalers, importers.

Nvidia CEO Jensen Huang unveils $2,000 RTX 5090 GPU | TechCrunch

Nvidia unveiled the new RTX Blackwell family of GPUs at #CES2025. The centerpiece of the line is the $2,000 RTX 5090 GPU, which Nvidia claims is capable of o...

www.youtube.com

4090 performance at 549$
5090 twice the performance of a 4090
we're producing at very large scale
availability starting January

 

[PaddieMayne]

A wise old man once said " something is only worth what someone is willing to pay for it."

So everyone complaining about the value/performance of these cards compared to cards of old is mute. As the pricing is obviously bang on, evidenced by the fact there's no stock.

Do i like it? No I don't, can I change it? No.

 

[dyonoctis]

Where did they get these numbers from?

You can get a 9070 XT for £669 in the UK, or £699 if you want one that's in stock, delivered tomorrow. Or a 9070 for £609 right now.

The 5070 starts at £533, and the 5070 Ti at £799.

699£ is 900$, or 835€. That's pretty far above MSP still

 

[PaddieMayne]

Where did they get these numbers from?

You can get a 9070 XT for £669 in the UK, or £699 if you want one that's in stock, delivered tomorrow. Or a 9070 for £609 right now.

The 5070 starts at £533, and the 5070 Ti at £799.

Where are you seeing those prices?

 

[Frick]

For purchase:
5070 - €720
9070 - €737
9070XT - €980
5070ti - €1150
5080 - €1565

Basically the only "sensibly" priced card is the 5070/9070 ... sort of. There are listings for the 9070XT at €737, but those can't be bought. The killer card is there, it just need to be sold at that price! OTOH all cards are apparantly being sold at any price, so vOv.

 

[Prima.Vera]

And neither amd or nvidia are benefiting from these increases. People point the finger at them for being greedy or whatever, but they are not pocketing the extras. It's just the sellers that reap the benefits.

Doesn't work like that. They are 110% guilty of any of this. As long as you only give 50 cards to one market, what do you expect?
Of course the price will inflate at ridiculous levels, especially for that 1% that have more money than common sense. They will waste their money on overpriced garbage and live day by day in debt, but they don't care.
Gaming industry is slowing moving exclusively to those kind of persons and individuals, leaving out the real gamers.

 

[TheinsanegamerN]

Sure, in theory, if everyone stopped buying, prices would drop. Just like if everyone abstained from voting, the system might shake. Sounds great, until you remember we don’t live in that kind of world.

Different people have different needs. Their GPU dies, they rely on one for work, or maybe they're starting a business that depends on GPU power. Not everyone can afford to wait around for prices to magically fall, or rely on the second-hand market.

That "just stop buying" take only works if everyone does it. Spoiler: they won’t.

No, you do not need everyone to stop buying. You only need enough to start making a dent in the profit margin.

Some great examples include Disney, Ubisoft, and Target.

 

[L0stS0ul]

Easy fix people should just stop buying. Prices will quickly drop...

If... not only new cards gets FSR 4, DLSS, FG, MFG. If game requirements stayed the same - AL II, Wukong, STALKER 2, Cyberpunk 2077, Hogwarts Legacy and many others. Performance of older series using RT, PT, UE5 ?
Yes, demand for influence but if production is extremely low, it won't change much. This is not a situation of a BTC price spike and buying out cards or a failure that destroyed literally several TSMC factories. Production is deliberately low because it is profitable for these companies to produce other chips, e.g. for companies like Meta, Google, OpenAI - large orders for billions of dollars, why be interested in something that brings only a few billion when you can have dozens, hundreds?

It's a pity that Nvidia doesnt want to continue producing/selling cards for gamers in addition to this. In addition, he makes claims about large-scale production and super efficiency (4090 efficiency in 549$). Yes, it's marketing - but here it's pure lies.
People have 27, 32-inch monitors, they play in 2K, 4K - it's 2025, not 2015. The cards should be adequately efficient, but the last series have been failing and their prices have increased significantly. ($699) RTX 3080 -> ($1199) RTX 4080/5080. Does anyone want to tell us that for the last 20 years both companies have not made money on cards?!

 

[TheinsanegamerN]

But that doesn't really work if Nvidia (and AMD) actually don't need to sell gaming cards, because their revenue in server hardware is 20 times higher. Even AIBs that only made gaming hardware are now trying to build server grade stuff, because that's the only sector that brings in money, everything else is falling.

Nvidia 2024 revenue was $40 billion for server market, $10 billion for geforce.

Hyperbole isnt helping anyone here. Yes AI makes more money but gaming is still a major revenue source and companies dont walk away from revenue just because they found more elsewhere.

If... not only new cards gets FSR 4, DLSS, FG, MFG. If game requirements stayed the same - AL II, Wukong, STALKER 2, Cyberpunk 2077, Hogwarts Legacy and many others. Performance of older series using RT, PT, UE5 ?
Yes, demand for influence but if production is extremely low, it won't change much. This is not a situation of a BTC price spike and buying out cards or a failure that destroyed literally several TSMC factories. Production is deliberately low because it is profitable for these companies to produce other chips, e.g. for companies like Meta, Google, OpenAI - large orders for billions of dollars, why be interested in something that brings only a few billion when you can have dozens, hundreds?

Because you dont destroy one part of your business to prop up another. You can tell who in this comment section has NEVER been involved in business operations. SMH.

Also, I can play every game you listed on my now going on 4 year old 6800xt. You dont need Blackwell to play them. Nor do you need the best hardware possible.

It's a pity that Nvidia doesnt want to continue producing/selling cards for gamers in addition to this. In addition, he makes claims about large-scale production and super efficiency (4090 efficiency in 549$). Yes, it's marketing - but here it's pure lies.

If nvidia didnt want to sell geforce cards, they wouldnt have launched them.

People always cry about "muh geforce, theres no geforce, literally no cards" but nvidia posted 10.4 billion in revenue fromt he geforce cards last year. HMMMMM.....looks like they make a lot of geforce cards.

People, its a launch. Stock of new cards is bad. See also: every GPU launch the last decade. Relax, go outside, touch some grass, and give it a few months!

People have 27, 32-inch monitors, they play in 2K, 4K - it's 2025, not 2015. The cards should be adequately efficient, but the last series have been failing and their prices have increased significantly. ($699) RTX 3080 -> ($1199) RTX 4080/5080. Does anyone want to tell us that for the last 20 years both companies have not made money on cards?!

Have you heard of this thing called inflation? You have to pay people more, and more for material, transport, ece. People can throw temper tantrums over pricing all they want, until AI happened nvidia's profit margins for ADA were LOWER then Ampere, and until AI, their profit margins were less then 10% away from the good ol days. Turns out doubling the money supply was a BAD idea.

 

[nguyen]

The winners here are RTX4000 owners

 

[Bwaze]

Nvidia 2024 revenue was $40 billion for server market, $10 billion for geforce.

Hyperbole isnt helping anyone here. Yes AI makes more money but gaming is still a major revenue source and companies dont walk away from revenue just because they found more elsewhere.

Because you dont destroy one part of your business to prop up another. You can tell who in this comment section has NEVER been involved in business operations. SMH.

It's not hyperbole. "Gaming and AI PC" only amounted to about 6% of the revenue of the last quarter. Sure, it used to be more the further back you go, but the future looks even less rosy for Gaming - it's revenue has been falling, not rising - and not only compared to Data Center.

Could Nvidia do something to rise revenue of Gaming? Sure, but they are constrained by TSMC fabrication.

Are they deliberately destroying Gaming to prop up Data Center? Yes - they have destroyed Gaming for much less, in two cryptomadnesses they completely catered to crypto miners exclusively, offering nothing to Gamers but empty promises.

 

[L0stS0ul]

Have you heard of this thing called inflation? You have to pay people more, and more for material, transport, ece. People can throw temper tantrums over pricing all they want, until AI happened nvidia's profit margins for ADA were LOWER then Ampere, and until AI, their profit margins were less then 10% away from the good ol days. Turns out doubling the money supply was a BAD idea.

What, apart from market position, advantage over the competitor with barely 10-15% market share and dudopol caused this market situation? Do you want to convince someone that the increase from $699 to 1199% is inflation , from model to mode XX80 from series to series l in two years

It's not hyperbole. "Gaming and AI PC" only amounted to about 6% of the revenue of the last quarter.

Are they deliberately destroying Gaming to prop up Data Center? Yes - they have destroyed Gaming for much less, in two cryptomadnesses they completely catered to crypto miners exclusively, offering nothing to Gamers but empty promises.

But it was still $10 billion 2024 - it's still not little. The question is whether they can't sell gaming chips alongside AI chips, they produced RTX 30XX at Samsung, maybe it would be worth producing in a slightly less efficient version and still outsourcing something to them. Gamers would probably gladly accept 5-15% worse and adequately cheaper cards. And card prices, according to many, are much too expensive even taking into account inflation. The size of the chipsets is smaller, Nvidia only sells a "full chip" in the case of the RTX 5090, the rest are becoming smaller in relation to the large one - but the price has not dropped.

 

[Hecate91]

Nor do you need the best hardware possible.

If you want to play titles like Alan Wake 2 or Wukong, you do, lots of new titles only optimized for Nvidia cards have lackluster performance even on high end Nvidia cards.

People, its a launch.

Yes, a paper launch.
Not buying a graphics card won't matter to Nvidia, they couldn't give any less of a crap about the gaming market unless they didn't launch gaming cards at all.

inflation

It isn't just inflation, Nvidia still makes 60-70% profit margin, I'm sure the multi-trillion dollar company is really hurting from paying employees more.

 

[dyonoctis]

What, apart from market position, advantage over the competitor with barely 10-15% market share and dudopol caused this market situation? Do you want to convince someone that the increase from $699 to 1199% is inflation , from model to mode XX80 from series to series l in two years


But it was still $10 billion 2024 - it's still not little. The question is whether they can't sell gaming chips alongside AI chips, they produced RTX 30XX at Samsung, maybe it would be worth producing in a slightly less efficient version and still outsourcing something to them. Gamers would probably gladly accept 5-15% worse and adequately cheaper cards. And card prices, according to many, are much too expensive even taking into account inflation. The size of the chipsets is smaller, Nvidia only sells a "full chip" in the case of the RTX 5090, the rest are becoming smaller in relation to the large one - but the price has not dropped.

ASML also jack up the prices of their machines, which is probably one of the reasons that that TSMC also jacked up the price of their wafers. None of those companies are willing to absorbs additional cost on behalf of their customers. And since those are non essential goods, there's no real incentive to do so either. Unless GPUs are sitting on shelves, they have no reason to correct their strategy. People are still buying. The price of the large GPU is also getting higher and higher.

And nevermind that even for lifesaving stuff, there's no regulation in place that will prevent someone from jacking up the prices to the moon. If you think that hardware companies are too greedy, you haven't seen what pharma is pulling off:
Daraprim and Predatory Pricing: Martin Shkreli's 5000% Hike - Law and Biosciences Blog - Stanford Law School

 

[Bwaze]

But it was still $10 billion 2024 - it's still not little. The question is whether they can't sell gaming chips alongside AI chips, they produced RTX 30XX at Samsung, maybe it would be worth producing in a slightly less efficient version and still outsourcing something to them. Gamers would probably gladly accept 5-15% worse and adequately cheaper cards. And card prices, according to many, are much too expensive even taking into account inflation. The size of the chipsets is smaller, Nvidia only sells a "full chip" in the case of the RTX 5090, the rest are becoming smaller in relation to the large one - but the price has not dropped.

I think going to Samsung, or staying on older, cheaper, feer node (in next generation, they already stayed on same node for this one) would be a complication - Nvidia got in this perfect leading position for AI acceleration quite by accident - but it helped immensely that they basically developed single architecture for all uses - for Data Center and for Gaming concurrently. Splitting fabrications is a big step away from that formula. They might do it, but then I imagine Data Center would get all the development, and Gaming might stay behind for the foreseeable future...

Gaming sector is quite resilient to these temporary abandonments. While gaming cards are unavailable or badly priced most gamers wait for the situation to improve, so right now many people are just hoping Nvidia's streak of winning in Data Center might end and they focus on Gaming a bit more. It worked during cryptoinsanities, they all ended eventually.

 

[RicardoRocha]

MSRP is a useless metric and has no meaning at all.

The prices of all goods is not given by the MSRP but by conjunction of the supply and demand. If the demand is higher than of the supply, the prices will increase. Otherwise, if the demand is lower, so the price will decrease.

Therefore, the ONLY way the prices decrease is by a a large increment in the supply of GPUs. But it is unlikey because for AMD and Nvidia get a lot more profits in data center markets than discrete GPUs. So, there is no incentive to increse the production of GPUs - in truth, it would be foolish for then to do so.

As far as I can see, an increase of supply would be possible only if AMD and Nvidia can find a way of produce more GPUs WITHOUT compromise their production of data center stuff, or when this IA bubble comes to an end.

 

[Vayra86]

You will not be able to sell the 7900XT for €700. The 9070 is a couple % slower and already costs significantly less than €700. I'd be very surprised if someone were to offer significantly more than €600 at this time.
I just checked V&A, you can get 7900XT's right now for less than €600. I think €550 is more in order unless you're offering something more significant than the others. As usual, actual price is typically a little bit less than the asking price as otherwise the listing wouldn't be here anymore.

My friend is currently looking for a new GPU and I'm sure as hell having a good laugh every time someone posts a new GPU with notk and he tells me what the seller wants once directly asked.
Someone had the gall to ask €850 for a 4070Ti Super for example.
No... You can't just do -10% on a new GPU with near identical performance if your card is over 2 years old already. That's not how it works...

Now try selling on Marktplaats Damn right I'll nab 700... maybe 650.
I don't disagree though, it should not be more than 550-600. But people appear to have various reasons to overpay, in my experience.

And neither amd or nvidia are benefiting from these increases. People point the finger at them for being greedy or whatever, but they are not pocketing the extras. It's just the sellers that reap the benefits.

Not the extra's. Those are already included in the MSRP, the tiny die you get at MSRP, the 4GB you didn't get, or the extremely late and low supply to market.

They are greedy. Some think that's a normal way for companies to be, but in any functioning marketplace, those companies simply do not survive. The reason Nvidia commands 50+% margins isn't because this market is normal; its because the barrier to entry on it is almost impossible to cross.

 

[JustBenching]

Well big gaming GPUs almost never had good margins, just compare the die size of an 9070xt/5070ti/5080 to a CPU (not to mention business class anything), they are low priority.

There are 2 Video from Buildzoid/Actual-Hardware-Overclocking on that, for those who are interested.
GPU Pricing | Part 1
GPU Pricing | Part 2

Every time gpus are useful for anything bigger/outside of games we "gamers" suffer (with increased cost &/or availability)

It's not even just the die, a gpu is an actual mobo with power delivery cooler vram etc. Gpus cost a lot more to make than cpus.

 

[dyonoctis]

Not the extra's. Those are already included in the MSRP, the tiny die you get at MSRP, the 4GB you didn't get, or the extremely late and low supply to market.

They are greedy. Some think that's a normal way for companies to be, but in any functioning marketplace, those companies simply do not survive. The reason Nvidia commands 50+% margins isn't because this market is normal; its because the barrier to entry on it is almost impossible to cross.

The thing is, a big part of those lucrative tech market have a barrier entry too high that prevents other people from getting in. And that barrier also push out the weak creating a very narrow set of choice for customers. And as soon as a low margin company get some momentum, they are tempted to align their prices to the competition.

I would argue that it's normal for those market that have such a high ceiling to get into, and demand so high to have that level of margins. It's not like that additional money is just sitting there: they have very high salaries to keep their talents, enough money in the bank to take more risk in R&D, investment, and expansion.

I've heard CEO's in markets where margins are much thinner, and doing business is more frustrating, the guy wanted to rent a new building to make a showroom, but the rent skyrockted, so that plan went down the drain. You want to expand, buy new machinery ? Not meeting the ROI will hurt a lot. Salaries aren't that high, so it's not uncommon to have people looking for greener pasteries, , you have to negociate with your suppliers to see if you can get a better deal when the market becomes less healthy...

High-end tech is a pretty nice area to do business in, everybody wants it, everybody needs it, everybody desire it. To quote someone doing business elsewhere "in my field I'm required to whore myself out"

 

[Zach_01]

Well big gaming GPUs almost never had good margins, just compare the die size of an 9070xt/5070ti/5080 to a CPU (not to mention business class anything), they are low priority.

There are 2 Video from Buildzoid/Actual-Hardware-Overclocking on that, for those who are interested.
GPU Pricing | Part 1
GPU Pricing | Part 2

Every time gpus are useful for anything bigger/outside of games we "gamers" suffer (with increased cost &/or availability)

This is a key factor…

Here is an example:
1x 9070/XT die = 5x 8core CCDs

TSMC fab allocation costs a lot…
What would you choose to prioritize for a product if you were in the place of AMD/Intel/nVidia?

1. CPUs, server CPUs, server GPUs
2. Gaming GPUs

 

[remekra]

This is a key factor…

Here is an example:
1x 9070/XT die = 5x 8core CCDs

TSMC fab allocation costs a lot…
What would you choose to prioritize for a product if you were in the place of AMD/Intel/nVidia?

1. CPUs, server CPUs, server GPUs
2. Gaming GPUs

They don't even have a choice, they are publicly listed companies, they have responsibilty to shareholders, not buyers to chase after most profit possible and right now gaming GPUs are in last place on what's most profitable.
If they won't do it, they can get sued.

 

[Zazigalka]

well i said it a while ago but look at this were i am
Nvidia GeForce | PLE Computers
I know its a 32 gb 5090 but notice were i am it sells for $7000 in stock lol
AMD Radeon | PLE Computers

looks absolutely crazy. what's the minimum wage for the kangaroo dollar people ?

 

[r.h.p]

looks absolutely crazy. what's the minimum wage for the kangaroo dollar people ?

around 50k , minimum ...for a 38 hr week doing whateva

 

[Dragokar]

For the 9070 they are getting closer to the MSRP in Germany which is €629 and via Geizhals you find them around €670.

Grafikkarten PCIe mit AMD Radeon: RX 9070 Preisvergleich Geizhals Deutschland

Preisvergleich und Bewertungen für Grafikkarten PCIe mit AMD Radeon: RX 9070

geizhals.de

For the 9070 XT they are a bit more off from the MSRP in Germany which is €689 and via Geizhals you find them around €780.

Grafikkarten PCIe mit AMD Radeon: RX 9070 XT Preisvergleich Geizhals Deutschland

Preisvergleich und Bewertungen für Grafikkarten PCIe mit AMD Radeon: RX 9070 XT

geizhals.de

For comparison, the 5070 Ti does have a MSRP at €879 and is available for around €990.

Grafikkarten PCIe mit NVIDIA GeForce: RTX 5070 Ti Preisvergleich Geizhals Deutschland

Preisvergleich und Bewertungen für Grafikkarten PCIe mit NVIDIA GeForce: RTX 5070 Ti

geizhals.de

My winner is the 9070 right now and you still can get the MSRP models at MSRP with a bit of patience, at least in Germany.

 

[Chrispy_]

It's not rocket science.

Supply of 40-series GPUs basically stopped four months ago, which has created an artificial scarcity. Normally the last-gen inventory would be plentiful enough to last the transition but this time around Nvidia has been spending all its silicon allocation from TSMC on AI accelerators, so the supply drought between November and now is entirely Nvidia's fault.

AMD are mostly blameless because they've been pumping out some RDNA3 models throughout. Their shortages are just because the 91% of the market that Nvidia controls has been absolutely desperate for anything, even a Radeon - so now AMD can't keep up with the 10x higher demand than they expected.